Social Media Executive – Beauty, Fashion & Apparel

We’re seeking a digitally-savvy Social Media Executive to elevate our brand presence across platforms. You’ll lead content creation, influencer collaborations, and performance-driven campaigns that resonate with our audience and reflect our brand’s aesthetic.

Key Responsibilities

• Social Media Management

o Own daily content planning, posting and community engagement across Instagram, Facebook, Pinterest, YouTube & emerging platforms

o Maintain a consistent brand voice and visual identity across channels

• Influencer & Creator Partnerships

o Identify, onboard and manage influencer collaborations for product launches and brand campaigns

o Track performance and ROI of influencer activations

• Digital Campaigns & Paid Media

o Support execution of paid social campaigns (Meta, Google, etc.) in collaboration with performance marketing team

o Monitor KPIs and optimize for reach, engagement and conversions

• Content Coordination

o Work with internal teams and external creators to develop high-impact visual and video content

o Brief and manage shoots, UGC, and seasonal storytelling

• Analytics & Reporting

• Track performance metrics, generate insights, and recommend optimizations

• Prepare monthly reports on growth, engagement, and campaign impact

What You Bring

• Strong grasp of social media trends, platform algorithms, and beauty/fashion culture

• Experience with influencer marketing tools and social media scheduling platforms

• Creative eye for aesthetics, storytelling, and brand tone

• Data-driven mindset with ability to interpret metrics and pivot strategies

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person