Content Creator & Social Media ManagerFashion | Real Estate | Videography | Reels | Digital Marketing
Brands: Katyals Couture & Katyals Estates
Location: 8/B, 3CS Mall, Lajpat Nagar-3, Central Market, New Delhi
Department: Digital Marketing & Content Creation
Employment Type: Full-Time
Working Days: Tuesday to Sunday
Weekly Off: Monday
Working Hours: 10:30 AM – 8:00 PM
About Katyals Group
Katyals Group operates across premium fashion retail and real estate.
- Katyals Couture: Premium ethnic wear, fashion, styling, and lifestyle.
- Katyals Estates: Luxury real estate, property sales, construction, interiors, and property marketing.
We are looking for a creative, proactive, and digitally skilled Content Creator & Social Media Manager who can independently manage the complete social media presence of both brands.
The candidate will be responsible for planning content, creating reels, shooting and editing videos, managing social media accounts, publishing content, and developing creative strategies to improve brand visibility, engagement, and business inquiries.
We require someone who can think creatively, understand trends, and transform everyday business activities into engaging digital content.
Key Responsibilities1. Content Creation & Creative Ideation
- Generate creative ideas for Instagram Reels, YouTube Shorts, posts, stories, and digital campaigns.
- Develop engaging concepts, scripts, hooks, captions, and storytelling formats.
- Identify trending social media formats, sounds, and content opportunities.
- Create content that is visually appealing, engaging, and commercially effective.
- Develop content ideas for fashion, real estate, lifestyle, and promotional campaigns.
- Plan monthly content calendars for both brands.
- Suggest innovative ways to increase audience engagement and brand awareness.
- Maintain a consistent and premium brand identity.
2. Videography & Content Shooting
- Independently shoot fashion, product, lifestyle, and real estate videos.
- Create Instagram Reels, promotional videos, interviews, and behind-the-scenes content.
- Conduct fashion shoots featuring garments, models, influencers, and collections.
- Shoot property walkthroughs, luxury homes, commercial properties, and construction projects.
- Capture architectural details, interiors, property features, and construction progress.
- Handle cameras, lighting, framing, and basic audio equipment.
- Coordinate with models, influencers, real estate consultants, and internal teams.
- Travel across Delhi NCR for property shoots and content production.
3. Video Editing & Post-Production
- Edit raw footage into engaging and professional reels and videos.
- Add transitions, effects, music, sound design, color grading, and captions.
- Create visually compelling opening hooks and storytelling sequences.
- Produce content in formats suitable for Instagram, YouTube, Facebook, and other platforms.
- Maintain consistent visual quality across both brands.
- Deliver content within the planned content calendar.
- Maintain organized archives of raw footage and final videos.
4. Social Media Account Management
- Independently manage the social media accounts of Katyals Couture and Katyals Estates.
- Manage Instagram, Facebook, YouTube, and other relevant platforms.
- Plan, schedule, and publish reels, posts, stories, and videos.
- Maintain regular posting schedules and content consistency.
- Write engaging captions, descriptions, hashtags, and calls to action.
- Ensure content is posted according to each brand's marketing strategy.
- Maintain brand-specific tone, style, and visual identity.
- Keep social media profiles updated with relevant information.
- Monitor comments, messages, and customer inquiries.
- Coordinate with sales teams for leads and customer inquiries generated through social media.
5. Fashion Content – Katyals Couture
- Create engaging fashion reels showcasing ethnic wear and designer collections.
- Shoot styling videos, outfit transitions, product showcases, and fashion trends.
- Create content for festive collections, new arrivals, and promotional campaigns.
- Coordinate with models and influencers for fashion shoots.
- Showcase fabrics, embroidery, garment details, and styling ideas.
- Create product videos and content for the brand website.
- Maintain a premium luxury fashion aesthetic.
6. Real Estate Content – Katyals Estates
- Create property marketing reels and walkthrough videos.
- Shoot residential, commercial, and luxury real estate properties.
- Develop creative storytelling for property listings.
- Create content highlighting property features, location advantages, and investment opportunities.
- Shoot construction projects, site progress, interiors, and architectural details.
- Create informative real estate content, educational reels, and market-related videos.
- Develop content that attracts potential buyers, sellers, and property inquiries.
- Coordinate with real estate consultants and sales teams for property marketing.
7. Social Media Growth & Performance
- Monitor social media performance, reach, engagement, and audience growth.
- Analyze which content formats perform best.
- Identify opportunities to improve views, engagement, and followers.
- Prepare weekly and monthly social media performance reports.
- Suggest improvements to content strategy based on performance.
- Stay updated with social media algorithms, trends, and platform changes.
- Support organic growth and brand visibility.
- Coordinate with management regarding promotional campaigns and paid advertising requirements.
8. Influencer & Campaign Coordination
- Identify relevant fashion, lifestyle, and real estate influencers.
- Coordinate influencer collaborations and content shoots.
- Assist with campaign planning and execution.
- Manage content requirements, shoot schedules, and deliverables.
- Ensure influencer content aligns with brand identity.
- Maintain records of collaborations and published content.
9. Website & Digital Content Support
- Assist in creating product videos and visual content for the Katyals Couture website.
- Provide property photographs and videos for Katyals Estates listings.
- Coordinate with website and marketing teams regarding digital content requirements.
- Maintain organized digital assets for both brands.
Required Qualifications & Skills
- Minimum 1–3 years of experience in content creation and social media management.
- Strong portfolio of Instagram Reels, videos, and social media content.
- Experience in fashion, lifestyle, real estate, or commercial content preferred.
- Proficiency in video editing software such as Adobe Premiere Pro, CapCut, DaVinci Resolve, or Final Cut Pro.
- Knowledge of Adobe Photoshop, Canva, and basic graphic design preferred.
- Strong understanding of Instagram, Facebook, YouTube, and social media trends.
- Excellent creative thinking, storytelling, and visual communication skills.
- Ability to independently shoot, edit, publish, and manage content.
- Good communication, coordination, and organizational skills.
- Ability to work independently and manage multiple brand accounts.
- Willingness to travel for shoots across Delhi NCR.
Key Performance Indicators (KPIs)
- Consistent content creation and publishing.
- Quality and creativity of reels and social media content.
- Growth in reach, engagement, and audience.
- Timely execution of the content calendar.
- Social media account management and responsiveness.
- Quality of fashion and real estate marketing content.
- Contribution to brand visibility and business inquiries.
Important Requirement
The candidate must be capable of managing the complete social media and content creation process independently, including:
- Planning content ideas.
- Shooting videos and photographs.
- Editing reels and videos.
- Creating captions and content descriptions.
- Publishing and scheduling content.
- Managing social media accounts.
- Monitoring performance and suggesting improvements.
This is a hands-on creative position. We are looking for someone who can take ownership of the complete digital presence of both Katyals Couture and Katyals Estates.
The ideal candidate should be creative, trend-aware, self-driven, and capable of creating engaging content that builds brands and generates business.
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: In person
