Social Media Content Creator

About the role

Social Media & Content Specialist

You will:

• Own our

  social media presence

  (with a strong LinkedIn focus) from content ideas and copy to publishing and performance tracking.
• Write

  thumb-stopping copy

  : hooks, captions, post copy, carousels text, short threads, polls, etc.
• Repurpose existing assets (webinars, case studies, blogs, decks) into

  social-first content

  .
• Support campaigns with

  content pieces

  : email copy, landing page snippets, nurture sequences, event promos.
• Build and manage a simple

  content calendar

  aligned with launches, campaigns, and sales priorities.
• Collaborate with design for creatives; be comfortable giving

  clear, simple briefs

  (and sometimes using Canva/Figma for quick edits).
• Monitor performance (impressions, engagement, clicks, demo interest) and regularly

  suggest improvements

  based on data.
• Keep a pulse on trends in

  B2B SaaS + LinkedIn content

  and adapt formats that make sense for our brand.

You are a good fit if you:

• Have

  25 years

  experience in social media / content marketing (B2B preferred; SaaS/tech/health considered a strong plus).
• Can show a

  portfolio

  : LinkedIn posts, carousels, emailers, blogs, or campaign copy you've written.
• Are genuinely comfortable

  writing

  you enjoy turning vague ideas into clear, tight copy.
• Understand how social content connects to

  pipeline

  (not just awareness).
• Are organised enough to run a basic calendar and follow through without being micromanaged.
• Are curious about complex domains (regulatory, healthcare, compliance, tech) and not scared of jargonyou can simplify it.

Nice to have (but not mandatory):

• Experience in

  life sciences, pharma, regulatory, med-tech, or B2B compliance tools

• Hands-on familiarity with

  HubSpot / marketing automation

  , or any social scheduling/analytics tool
• Comfort with

  basic video

  (ideas for reels/shorts, simple edits, or directing others)