Social Media & Community Strategist

Owns the global digital presence of AICRA, driving thought leadership and engagement across all strategic social platforms. Requires a blend of strategic planning, performance marketing, and proactive risk management to build a high-value professional community centered on Robotics, AI, and STEM.

Key Responsibility:

Develop and execute a data-driven social media strategy for lead generation and brand building. Manage organic and paid social campaigns for global events and programs. Establish community engagement guidelines and crisis protocols. Track and analyze the full-funnel impact of social media activity (Awareness $\rightarrow$ Conversion).

1. Targeted Audience Acquisition & Strategic Channel Growth: Systematically grow and engage key professional demographics (AI researchers, government officials) on strategic platforms (LinkedIn, X) to amplify thought leadership.

2. Community-Driven Program Lead Generation: Transform social channels into a two-way knowledge hub, driving qualified leads for high-value programs and certifications.

3. Social Media Marketing Return on Investment (SMM ROI): Directly attribute and optimize paid/organic activity to demonstrable business outcomes, particularly event ticket sales and partnership inquiries.

4. Proactive Global Digital Risk Mitigation: Establish and execute a 24/7 social listening and crisis communication protocol to safeguard AICRA’s reputation.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person