Social Media Associate (d2c)

JD – Social Media Associate (d2c)

Company: Protyze

Location: Kirloskar Business Park, Hebbal, Bengaluru

Role Type: Full-time, In-office

Experience Required: 2–3 Years

Reporting To: CMO

About Protyze

Protyze isn’t just a protein brand — it’s a bold new movement redefining how India fuels fitness. As the country’s first Clear Whey Protein, we’re breaking the mould of heavy, milky shakes with a light, refreshing, and delicious alternative that fits seamlessly into modern, active lifestyles.

We stand at the intersection of clean nutrition, culture, and innovation, on a mission to make functional wellness aspirational, accessible, and globally competitive.

Backed by visionary investors and a culture-first team, Protyze is already making waves across global markets. Now, we’re looking to bring on sharp digital minds who can help us tell our story, inspire a new generation of fitness-forward consumers, and build a brand that punches way above its weight.

About the Role:

As a Social Media Associate for Protyze, you’ll be at the intersection of fitness, culture, content, and community. From shooting scroll-stopping reels to crafting killer copy, you’ll own our social voice across platforms – building brand love, driving engagement, and fueling our rapid growth.

You’ll thrive in this role if you:

· Think in memes, talk in reels, and write captions in your sleep.

· Know what’s trending before it trends.

· Can shoot, edit, and upload faster than most people can say “algorithms.”

Key Responsibilities:

· Develop and manage end-to-end content calendars across Instagram, YouTube, LinkedIn, Meta, X, and more

· Craft snappy, platform-specific copy – from carousel posts and static creatives to reel scripts and VO prompts

· Shoot & edit short-form content (especially reels, behind-the-scenes, product drops, UGC, and challenges)

· Collaborate with design, editorial, and performance teams to bring ideas to life

· Lead trendspotting and create timely, topical content rooted in Gen Z & fitness culture

· Manage daily community engagement – DMs, comments, shoutouts, collabs

· Track analytics, measure what’s working, and optimise content using data

· Lead, ideate and execute campaigns, collabs, and influencer activities

· Support the marketing and PR team in creating social-first content to amplify brand stories in media coverage, influencer collaborations, and press initiatives, ensuring alignment with overall brand messaging.

Requirements:

· 2–3 years of hands-on experience managing social for D2C/lifestyle/FMCG/fitness brands

· Strong copywriting chops with a good sense of visual aesthetics

· Experience shooting and editing content on your phone (basic reel-level editing a must)

· Working knowledge of platform algorithms, posting best practices, and content strategy

· Comfortable working in a fast-paced, high-ownership environment

· Passionate about fitness, wellness, or building youth brands

Nice to Have:

· Canva / Adobe Suite skills

· Certifications in digital/social media marketing

· A strong personal social media presence (fitness or lifestyle preferred)

· Experience working at a D2C startup, influencer-led brand, or performance-focused team

Why join Protyze?

· Be part of India’s most exciting fitness-nutrition brand

· Work in a team that values speed, culture, creativity, and ownership

· Get hands-on with brand building from the ground up

· Access to the latest in content, commerce, and creator economy trends

Job Types: Full-time, Permanent

Pay: ₹11,197.70 - ₹45,083.83 per month

Benefits:

• Paid sick time
• Provident Fund

Application Question(s):

• Overall Experience ?
• Current CTC?
• Exp CTC?
• Notice Period

Work Location: In person