Social Media and Marketing

Company Description

Past Modern is a fashion house based in New Delhi, India, focused on womenswear. Our collection includes both made-to-measure and ready-to-wear garments. We specialize in the application of handwork techniques to modern silhouettes, combining the best of Indian craftsmanship with the needs of a modern consumer.

Role Description

This is a full-time, on-site role for a Social Media and Marketing professional based in New Delhi. The individual will be responsible for managing and executing social media marketing strategies, creating engaging social media content, and executing overall digital marketing efforts. Daily tasks include crafting marketing campaigns, developing communication strategies, tracking social media metrics, and interacting with the online community.

Qualifications

• Social Media Marketing and Social Media Content Creation skills
• Strong communication skills
• Proficiency in using social media platforms - Instagram, WhatsApp, TikTok
• Ability to analyze social media metrics and adapt strategies accordingly
• Creativity in developing content and campaigns
• Bachelor&aposs degree in Marketing, Communications, or a related field is preferred
• Experience in the fashion industry is a plus
• Ability to be on camera is a plus