Job Overview: SOBHA Limited is looking for an experienced and innovative Senior Manager Branding to lead and shape our brand presence in the premium real estate sector. The role involves overseeing the development and execution of integrated brand initiatives that elevate brand equity, drive engagement, and reinforce SOBHAs position as a pioneer in the real estate market. As a senior resource within the brand team, you will be responsible for crafting long-term brand positioning strategies, leading a team of branding professionals, and ensuring brand consistency across all consumer and partner touchpoints. You will collaborate with the Regional Brand Head and key departments to craft and deliver cohesive brand experiences that elevate perception and build long-term brand value. Key Responsibilities: Lead the development and implementation of comprehensive brand strategies to enhance brand perception, recall, and preference across the projects in your market. Oversee the execution of 360 brand campaigns across digital, print, on-ground activations, and PR channels, ensuring consistent messaging and creative excellence. Manage and mentor a high-performing brand team, fostering creativity, ownership, and continuous development. Collaborate cross-functionally with Sales, Digital, Creative, Project team to ensure alignment and synergy in all marketing efforts. Conduct market and competitive research to gain insights into consumer behavior, industry trends, and competitive positioning for strategic decision-making. Track and report on brand performance metrics (KPIs) to measure campaign effectiveness, optimize strategies, and demonstrate ROI. Act as a brand custodian, ensuring adherence to brand guidelines and maintaining SOBHA’s high standards across all internal and external communications. Drive innovation in brand storytelling, experiential marketing, and content strategies to engage modern, digitally savvy audiences. Education and Experience: Bachelor's/Master’s degree in Marketing, Mass Communication, or related field. 8–12 years of relevant experience in brand management, preferably in real estate, lifestyle, or premium consumer sectors. Proven experience in team leadership and strategic brand planning. Preferred Qualities A strategic thinker with the ability to translate brand vision into actionable campaigns that drive results. A creative and detail-oriented professional with strong design sensibility and an eye for aesthetics and messaging. An excellent communicator and collaborator, able to articulate ideas clearly and coordinate effectively with both internal teams and external partners. Highly organized and proactive, capable of managing multiple campaigns and meeting tight deadlines. Market-savvy, with a strong grasp of consumer behavior, emerging trends, and competitive dynamics to build brand relevance. Agile and adaptable, thriving in fast-paced, ever-evolving environments. Driven by a genuine passion for premium and aspirational brands, with a deep appreciation for building high-value brand experiences. A supportive team lead who brings out the best in people, keeps everyone aligned, and creates a space for creative thinking and ownership.

Role Objective: This is a full-time on-site role for a BTL Marketing Activation professional at SOBHA Ltd. The role involves executing BTL activations, conceptualizing events, and managing vendors with 3 to 6 years of experience. We are looking for a high-energy, results-driven professional who takes full ownership, gets things done, and delivers impact. This role demands a strategic executor with sharp planning and execution skills, capable of coordinating with multiple stakeholders and driving projects to completionon time, every time. The ideal candidate is a go-getter with a deep understanding of advertising, brand collaborations, and event generation in the luxury industry. This individual will work closely with the Regional Head to not only plan but aggressively implement marketing initiatives, ensuring brand dominance in micro-markets through cutting-edge activations. They will own the event calendar, drive brand alliances, and relentlessly push for excellence in execution. Responsibilities include planning and execution of the monthly activation calendar, conducting market research on competitor projects, providing sales support, and coordinating marketing activities with the sales cluster to achieve site visits and sales closures on a monthly basis as per the target. Assisting the Regional Head for planning and implementation of marketing activities Leading end to end planning and execution of BTL activities for launch and sustenance campaigns with seasonal experience in on-ground activations & promotions. Generate innovative Below The Line (BTL) activation ideas tailored to micro-markets, enhancing local visibility and engagement. Conceptualize and design events catering to the luxury market, ensuring alignment with brand standards and customer expectations. Develop and maintain a comprehensive event calendar encompassing weekly, monthly, and quarterly events for residential themed projects. Plan and establish collaborations for co-branded events and brand alliances, fostering relationships with luxury brands for partnerships and event participation. Establish partnerships with luxury brands, facilitating their participation in events and fostering mutually beneficial relationships. Liaise with vendors and internal teams to ensure smooth event operations. SKILLS AND QUALIFICATIONS Bachelors/masters degree in marketing, business, or related field Excellent written and verbal communication skills Proven track record in event management with a focus on the luxury market, demonstrating creativity and strategic thinking. Adept at generating unique event concepts and experiences that resonate with the luxury audience

Educational Qualification : B-Tech in Civil Work Experience : Minimum three to six years experience in construction industry /Construction materials Procurement. Job Description : Ensure that the procurement process is followed based on company policy and procedures. Should have knowledge related to Civil industry material as well as construction project activity (Work contracts, new material etc.). Evaluate the vendor selection process and analyse the transactions. Procurement documents verification in techno-commercial aspects. Documents like; Purchase orders, work orders, Asset purchase orders and Import Purchase orders etc. Review the material quantity requirement in audit perspective by referring the drawings and other supporting documents. Ensure the material specifications are conform to the design requirement and Its feasibility. Analyse and prepare the reports of material study and consumption pattern in macro and micro level to identify the continual improvement area. Selected circumstances, prepare the rate analysis to identify the gap between estimated and actual work contract rate. Project site and factory visit whenever required.

We are seeking a creative and skilled Interior Designer who excels in translating client visions into stunning designs. The ideal candidate will engage with clients to understand their needs and preferences, adjusting designs based on feedback. Staying updated on the latest trends in the interior design industry is crucial to provide innovative solutions. Key Responsibilities: Take ownership of the sales process and drive successful project closures. Ensure an exceptional customer experience throughout the project lifecycle. Lead the quality and accuracy of all design deliverables. Manage projects from conception to completion, maintaining high standards. Qualifications: At least 3 years of experience in interior design. Proven track record of delivering 5 to 6 comprehensive residential turnkey projects. Proficient in design software, including AutoCAD, and skilled in creating effective presentations. Strong expertise in: Conceptual design (layouts, styles, mood boards) Technical design (material knowledge, execution, and drawing preparation) Modular design (aesthetic and functional material knowledge, module planning) Civil works and services (specifications and installation details) Experienced in preparing Bills of Quantities (BoQ) and coordinating with various stakeholders. Personal Attributes: Results-driven team player with a commitment to integrity and ethical practices. Excellent communication skills, both clear and impactful. A strong desire to learn and the capability to motivate independent team members. Benefits : Medical Insurance

Job Summary: We are seeking a detail-oriented and analytical MIS Analyst to join our dynamic recruitment team. The ideal candidate will be responsible for managing, analyzing, and reporting recruitment data to support strategic decision-making and improve recruitment efficiency. Key Responsibilities: Develop, maintain, and manage recruitment MIS reports, dashboards, and data analytics tools. Analyze recruitment data to identify trends, patterns, and areas for improvement. Generate regular and ad-hoc reports on recruitment metrics such as time-to-hire, cost-per-hire, source of hire, etc. Support the recruitment team with data-driven insights to optimize hiring strategies. Ensure data accuracy, integrity, and consistency across all recruitment systems and reports. Collaborate with HR and recruitment stakeholders to understand reporting requirements and deliver actionable insights. Automate manual reporting processes to improve efficiency. Monitor recruitment KPIs and prepare performance reports for senior management. Key Skills & Qualifications: Bachelors degree /MBA , Human Resources, Statistics, IT, or a related field. Proven experience as an MIS Analyst, preferably in recruitment or HR analytics. Strong proficiency in MS Excel (pivot tables, VLOOKUP, advanced formulas) and other data analysis tools. Experience with data visualization tools like Power BI, Tableau, or similar. Excellent analytical and problem-solving skills. Strong attention to detail with the ability to handle large datasets. Good communication skills to present complex data in an understandable manner. Knowledge of recruitment processes and metrics is a plus. Preferred Qualifications: Experience with ATS (Applicant Tracking Systems) and HRIS (Human Resource Information Systems). Basic knowledge of SQL or Python for data manipulation.

Job description PLACE OF POSTING: Gurgaon REPORTS TO: Sales HEAD PERSONAL ATTRIBUTES We are looking for a dynamic, high-energy individual, who has worked with well-known organizations. He/she should be a go getter with pleasing personality and excellent communication skills. RESPONSIBILITIES - Fixing up site visits for clients and briefing them about the whole project. - Convincing them on the property investment and its benefits. - Generating referrals from existing Sobha customers and promoting Sobha Privilege scheme. - Sourcing and managing channel partner relationships. - Suggesting the best property to the clients based on their requirements and budget. - Meticulous follow up with the clients and pursuing them for investing in Sobha. - Working for accomplishing self and team target. - Executing agreements within stipulated time frame.

We are looking for an experienced HVAC Estimator to join our team. Key responsibilities include: Preparing BOQs, tendering, rate analysis, and detailed estimates for HVAC projects. Reading and interpreting HVAC-related drawings (mechanical, plumbing, electrical). Coordinating with design, procurement, and execution teams. Conducting rate analysis for materials, equipment, and labor. Proficiency in AutoCAD, MS Office (Excel, Word, PPT), and HVAC estimation software. Qualifications: BE -Mechanical. Experience - 5 + Years in HVAC

POSITION: Dy.Manager / Manager WORK LOCATION: Plot no:9, Jigani Link Road, Bommasandra Industrial Area, Bangalore 562158 QUALIFICATION: MBA- MARKETING Role & responsibilities Brand marketing Interior and Door products. Handling Offline and Online marketing activities Planning and executing marketing campaigns aimed at lead generation and brand building Creating and implementing strategies to promote the products manufactured by Sobha Interiors Working with the sales team to develop pricing strategies Monitoring and analyzing the effectiveness of marketing initiatives and campaigns. Preparing and presenting reports on marketing activities to senior management Managing the production of promotional materials and marketing collateral Organizing and attending events such as conferences, seminars, and exhibitions Collaborating with external agencies and vendors as needed Keeping up to date with industry trends, competitors, and marketing tools Preferred candidate profile Postgraduate with specialization in Marketing 4 to 15 years of professional experience in handling brand building. Excellent communication skills verbal and If interested, please respond with below mentioned information and share your updated resume on HR mail ID: jayshree.shetty@sobha.com Qualification: Experience: Current / Last CTC per month - Expected CTC - Notice period (If any / Can join Immediately) -

Work Location: Gurgaon / Ahmedabad Roles and Responsibilities Manage interior sales operations in Gurgaon and Ahmedabad, focusing on B2C customers. Sales and marketing of premium home furniture manufactured by Sobha. Meeting individual house owners for their interior requirements. Develop and maintain relationships with existing clients to increase repeat business and referrals. Identify new sales opportunities through market research, competitor analysis, and customer needs assessment. Collaborate with cross-functional teams to resolve client issues and improve overall customer satisfaction. Meet or exceed monthly/quarterly sales targets by effectively managing time and prioritizing tasks. Desired Candidate Profile 1-5 years of experience in interior sales, preferably in furniture or modular kitchen industry. Strong understanding of b2c sales principles and practices. Excellent communication skills for effective interaction with customers at all levels. Ability to work independently with minimal supervision while meeting deadlines.

Role We are seeking an adept and skilled Copywriter with a flair for creative thinking. As a Copywriter, you will play a crucial role in crafting compelling and engaging content that drives results for our clients. The expectation is to be able to think of ideas, crack campaign thoughts and work on copy/content across platforms and asset types. You will work closely with our design, digital, and brand teams to develop innovative and effective content solutions and thus an open mind with collaborative nature is key. Requirements 1. 4 to 9 years of experience in copywriting, content writing, social media content, video scripting, preferably in an advertising agency or marketing firm 2. Portfolio that showcasing your body of work 3. Excellent writing, editing, and proofreading skills 4. Ability to work under tight deadlines and manage multiple projects simultaneously 5. Strong communication and collaboration skills 6. Bachelor's / Masters Degree in English, Communications, Mass Media or related field 7. Exposure and interest in areas other than the written word such as design thinking, brand understanding, video & visualization to aid the process of ideation. Responsibilities 1. Conceptualize and write high-quality content: Develop innovative and engaging content solutions for business as usual and campaign content, including social media posts, EDMs, print ads, films & video, and more. 2. Collaborate with cross-functional teams: Work closely with designers, art directors, strategists, architects and other stakeholders to ensure cohesive and effective content solutions. 3. Participate in brainstorming sessions: Contribute to idea generation and concept development for new campaigns and projects. 4. Develop and maintain brand voice and project tonality: Create and maintain consistent brand voice and tones across various channels and campaigns. Conduct research and gather insights on industry, audiences, and trends to bolster your writing and ensure that your content resonates with the targeted regions/markets . 5. Stay up to date with real estate industry trends : Continuously educate yourself on the latest marketing trends, technologies, and best practices to stay ahead of the curve. 6. Meet deadlines and manage multiple projects : Prioritize tasks, manage your time effectively, and meet deadlines to ensure timely delivery of high-quality content. 7. Edit and proofread content : Review and refine your own work, as well as the work of others, to ensure error-free content.

Responsible for execution of high-rise residential buildings (structural and finishes) of all construction activities as per approved drawing & I.S Specifications Monitoring of the Project execution in line with approved master construction plan and reporting to Management. Inspection of all incoming materials in accordance with approved BOQ and samples. Ensuring the proper documentation of field changes and as-built drawing production in accordance with project requirements. Preparation of progress site reports and presentation for management. Coordinating with Architects for timely issue of drawing and clarifications. Certification of vendor Bill. Coordination with MEP team for civil requirement of services. Required Candidate profile BE Civil with minimum 20 to 26 years' experience in constructing high rise buildings in reputed civil contracting companies with good communication skills.

Key Responsibilities: Government Relations Management: Develop and maintain strong relationships with key government officials, agencies, and regulatory bodies. Act as the primary point of contact for all government-related matters, including permits, licenses, and approvals. Regulatory Compliance: Ensure compliance with local, state, and national regulations related to construction and development. Monitor changes in regulations and advise the company on necessary adjustments to policies and procedures. Approval and Permits: Oversee the preparation and submission of applications for permits, licenses, and other necessary approvals. Track the progress of applications and address any issues or delays with relevant authorities. Expertise in obtaining NOCs from various governing bodies Fire & Safety, KSPCB, BESCOM, BWSSB, BSNL and AAI. Advocacy and Representation: Represent the company in meetings, forums, and hearings with government bodies. Advocate for the company’s interests in policy discussions and regulatory matters. Documentation and Reporting: Maintain accurate records of all government interactions, approvals, and compliance-related documents. Prepare regular reports on the status of permits, approvals, and any regulatory issues. Strategic Input: Provide strategic advice to senior management on government relations and regulatory matters. Develop and implement strategies to enhance the company’s standing with government entities.

Key Responsibilities: Land Acquisition: Handle the legal aspects of land acquisition, including negotiating terms with landowners, stakeholders, and other entities. Conduct title verification, due diligence, and research on land records to confirm the legitimacy of land ownership, encumbrances, and any legal issues. Review and draft agreements related to land purchase, sale deeds, joint development agreements (JDAs), and related legal documents. Coordinate with external consultants, surveyors, and authorities to acquire land for development, including clearances and approvals from local municipal authorities and regulatory bodies. Due Diligence: Perform detailed checks on land titles, land use, zoning regulations, and encumbrance certificates. Liaise with government authorities to obtain no-objection certificates (NOCs), land conversion approvals, and any other regulatory documents. Ensure that all land acquisition transactions comply with relevant real estate and land acquisition laws. Non-Litigation Legal Work: Manage and maintain documentation and legal records of land acquisitions, agreements, approvals, and clearances. Oversee the execution of sale deeds, power of attorney, and other documents essential for land transfer. Coordinate with internal teams and external legal advisors to ensure smooth and timely land transactions. Ensure that all contracts and agreements adhere to current property laws and protect the company's interests. Regulatory Compliance: Monitor and ensure compliance with land acquisition laws, RERA (Real Estate Regulatory Authority) guidelines, and other local property laws in Bangalore and Karnataka. Stay updated with changes in land-related laws, including updates to the Land Acquisition Act, RERA regulations, and other relevant acts. Negotiation & Stakeholder Management: Lead negotiations with property owners, developers, and other stakeholders to secure favorable land deals. Develop and maintain relationships with local authorities, landowners, and real estate agents to streamline the acquisition process.

Role & responsibilities Must be proficient in AutoCAD, knowledge of Revit would be added advantage. Preparation of Plumbing Drawings like water supply layout, drainage layout, UGR, storm water drainage and harvesting systems, schematic drawing etc. Preparation of GFC/Shop drawings including all details using AutoCAD/Revit Provide spatial requirement for plumbing service. Design of plumbing system including capacity of UGR, OHT, Pipe size, pump requirement etc Preferred candidate profile Education : B.E in Mechanical Experience : Minimum 2 years of experience in Design (AutoCAD) Software : AutoCAD is mandatory for Design and Revit knowledge is advantage. Location : Bengaluru.

Role & responsibilities Interpretation of the complex sales data and building simple frameworks related to intricacies involved with real estate parameters like opportunity count, site visits, conversion etc Incumbent should have thorough knowledge of sales force app. Will be instrumental in identifying trends and opportunities for growth through analysis of complex datasets. Create best practices report based on data mining, analysis and visualization. Should carry excellent operational knowledge of Microsoft office especially Excel and PowerPoint. Evaluate internal systems for efficiency, problems and inaccuracies, and develop and maintain protocols for handling, processing, and cleaning data. Need to interact directly with senior management in sales team and gather requirements, provide status updates, and build relationships. Create and maintain rich interactive visualisations through data interpretations and analysis, with reporting components from multiple data sources. The incumbent should carry more than 8 years of experience in similar role, people from real estate background will be given preference.

As a Marketing Automation Specialist, you will be responsible for managing various marketing automation tools & platforms and fully leveraging its capabilities. Working closely with creative, developers, digital marketing team. This role will implement all programmatic and operational initiatives through the marketing automation platform for our Real-estate & Ecommerce businesses. Roles and Responsibilities Responsible for WhatsApp, Email & SMS marketing program development and execution, including segmentation, testing, and continually evaluating these for improvements. Maintain marketing automation integration with CRM and assist in the integration of additional platforms. Understand and evaluate campaign metrics and share campaign performance & insights with the marketing team. Work closely with cross functional team to define KPIs, create reporting, analyse campaigns performance and create recommendations to improve campaigns continuously. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth. Qualification & Requirements: MBA or equivalent with specialisation in digital marketing and proven record in managing marketing automation tools and platforms such as Webengage, Netcore, etc. Expert in database management along with strong working knowledge of CRM such as salesforce, etc. Strong analytical with complete understanding of executing effective campaigns through automation. Strong communication skills, proactive and self-driven with sense of urgency. Capable of handling multiple tasks with competing priorities under minimal supervision. Able to think critically and exercise independent judgment and discretion.

Role & responsibilities Formwork Design Engineer, Formwork, Scaffold, Mockup drawings, Self plan

Key Responsibilities 1. Marketing Strategy & Campaign Planning Design and execute marketing strategies for upcoming projects , ensuring alignment with sales and business goals. Analyze past campaign performance , identify key learnings, and recommend improvements for future launches. Develop localized marketing strategies tailored to specific consumer segments and geographic areas. 2. Consumer Surveys & Brand Awareness Analysis Conduct consumer surveys, focus groups, and online research to measure brand perception and awareness. Identify customer pain points, preferences, and buying behavior in the real estate market. Provide actionable insights to refine brand messaging, positioning, and communication strategies . 3. Real Estate Market Intelligence & Demand Analysis Analyze real estate demand at a pincode level to identify high-growth areas and customer interest. Leverage data from Google Trends, market reports, government real estate databases, and competitor analysis . Work with GIS mapping tools and analytics dashboards to visualize demand patterns. 4. Marketing Analytics & Performance Tracking Monitor and analyze digital marketing campaigns (Google Ads, Facebook, LinkedIn, SEO, and email marketing) to assess ROI and effectiveness. Track key marketing KPIs such as lead conversion rate, cost per acquisition (CPA), customer lifetime value (CLV), and overall campaign performance. Develop and maintain marketing dashboards for real-time tracking and reporting. 5. Lead Management & Conversion Optimization Analyze lead data and optimize conversion funnels to improve sales efficiency. Work with the sales team to ensure marketing efforts align with customer acquisition goals. Identify gaps in the customer journey and recommend improvements to enhance user experience. 6. Collaboration & Execution Work closely with the sales, digital marketing, and finance teams to align marketing strategies with business objectives. Provide recommendations for budget allocation, channel optimization, and performance improvements . Assist in forecasting and strategy planning for marketing initiatives.

Role Objective: This is a full-time on-site role for a BTL Marketing Activation professional at SOBHA Ltd. The role involves executing BTL activations, conceptualizing events, and managing vendors with 3 to 6 years of experience. We are looking for a high-energy, results-driven professional who takes full ownership, gets things done, and delivers impact. This role demands a strategic executor with sharp planning and execution skills, capable of coordinating with multiple stakeholders and driving projects to completionon time, every time. The ideal candidate is a go-getter with a deep understanding of advertising, brand collaborations, and event generation in the luxury industry. This individual will work closely with the Regional Head to not only plan but aggressively implement marketing initiatives, ensuring brand dominance in micro-markets through cutting-edge activations. They will own the event calendar, drive brand alliances, and relentlessly push for excellence in execution. Responsibilities include planning and execution of the monthly activation calendar, conducting market research on competitor projects, providing sales support, and coordinating marketing activities with the sales cluster to achieve site visits and sales closures on a monthly basis as per the target. Assisting the Regional Head for planning and implementation of marketing activities Leading end to end planning and execution of BTL activities for launch and sustenance campaigns with seasonal experience in on-ground activations & promotions. Generate innovative Below The Line (BTL) activation ideas tailored to micro-markets, enhancing local visibility and engagement. Conceptualize and design events catering to the luxury market, ensuring alignment with brand standards and customer expectations. Develop and maintain a comprehensive event calendar encompassing weekly, monthly, and quarterly events for residential themed projects. Plan and establish collaborations for co-branded events and brand alliances, fostering relationships with luxury brands for partnerships and event participation. Establish partnerships with luxury brands, facilitating their participation in events and fostering mutually beneficial relationships. Liaise with vendors and internal teams to ensure smooth event operations. SKILLS AND QUALIFICATIONS Bachelor’s/master’s degree in marketing, business, or related field Excellent written and verbal communication skills Proven track record in event management with a focus on the luxury market, demonstrating creativity and strategic thinking. Adept at generating unique event concepts and experiences that resonate with the luxury audience

Role & responsibilities Taking care of walk-in Clients at Sobha project site. GRE will be the first Point of contact for the walk-in clients. Have to share the Project details with the clients and answer all the queries of the project that he is posted at. Must handle the customer requirement at site and share the details to the STM accordingly. Preparing and maintain MIS.