We are seeking a skilled Performance Marketer with 3-5 years of experience in driving sales conversions and generating leads through Meta platforms. The ideal candidate will have comprehensive expertise in Meta Ads, Google Ads, Google Tag Manager, Google Analytics, and related tools to optimize digital marketing campaigns. This role will focus on creating, managing, and optimizing high-impact campaigns to achieve measurable business outcomes. Key Duties: Campaign Management: Design, execute, and optimize performance marketing campaigns across Meta Ads (including all ad types: image, video, carousel, dynamic, etc.) and Google Ads (Search, Display, Video, Shopping, Performance Max, etc.) to drive conversions and leads. Lead Generation: Develop and implement strategies to maximize Meta leads through targeted campaigns, audience segmentation, and creative optimization. Analytics & Tracking: Utilize Google Analytics, Google Tag Manager, and event tracking to monitor campaign performance, set up conversion goals, and analyze user behavior. Catalog Management: Create and manage product catalogs for dynamic ads on Meta and Google platforms to enhance retargeting and conversion strategies. Optimization: Conduct A/B testing, analyze KPIs (CTR, CPC, CPA, ROAS), and optimize campaigns to improve performance and achieve business goals. Audience Targeting: Leverage Meta’s audience insights and Google’s targeting capabilities to build and refine audience segments for maximum campaign efficiency. Reporting: Generate detailed performance reports, provide actionable insights, and present recommendations to stakeholders. Collaboration: Work closely with creative, content, and sales teams to align campaigns with brand objectives and sales targets. Stay Updated: Keep abreast of the latest trends, tools, and best practices in digital advertising, including updates to Meta Ads, Google Ads, and analytics platforms. Qualifications and Skills: Bachelor’s degree in Marketing, Business, or a related field. 4-5 years of digital marketing experience, with a focus on performance marketing. Demonstrated success in overseeing paid advertising campaigns on multiple platforms. Proficiency in various tools including Google Analytics (GA4), Google Tag Manager, Looker Studio, Google Ads, Meta Ads, Quora Ads, Reddit Ads, Pinterest Ads, spreadsheets, and email marketing platforms. Strong analytical acumen for data interpretation and informed decision-making. Desirable Skills: Experience in e-commerce marketing, particularly within the art or creative sector. Knowledge of SEO, content marketing, and social media marketing. Familiarity with A/B testing and conversion rate optimization techniques. Strong problem-solving abilities and a creative mindset. About Rooftop Rooftop is a premier online learning platform in India that provides live art workshops and professionally curated art courses to a wide audience. The company is dedicated to democratizing Indian art by offering a variety of products and services such as paintings, art books, online courses by master artists, and DIY art kits. Their mission is to ignite creativity and bridge art enthusiasts with India's rich artistic heritage. At Rooftop, a culture of intense dedication and passion for creativity thrives, welcoming individuals who share a love for art and strive for excellence in their endeavors. Job Type: Full-time Pay: ₹500,000.00 - ₹700,000.00 per year Benefits: Provident Fund Schedule: Day shift Application Question(s): What is your current CTC? What is expected CTC? Work Location: In person
Rooftop App is a leading online learning platform that is transforming the way the world connects and consumes Indian art through art experiences. As a one-stop destination for all art lovers, Rooftop makes learning Indian art easy, creates fun and soothing art experiences, and empowers art specialists to build lucrative careers. By offering curated courses and personalized content, Rooftop is re-energizing heritage-rich Indian art forms and creating a new face for indigenous art. Key Responsibilities Conduct keyword research and SEO audits to identify content gaps and opportunities. Optimize website pages, blog posts, and product listings for search engines (on-page SEO). Assist in backlink generation and off-page SEO strategies. Guest posting – research and outreach to relevant art, culture, and travel blogs for backlink opportunities. Support the content team in creating SEO-driven blog outlines and metadata. Stay up to date with the latest SEO trends and Google algorithm updates. Requirements Basic understanding of SEO tools and techniques. Good written and verbal communication skills. Strong attention to detail and analytical mindset. Familiarity with WordPress, Google Analytics, or any CMS is a plus. Passion or curiosity for art, culture, or travel is highly valued. Job Type: Full-time Pay: ₹10,000.00 - ₹12,000.00 per month Application Question(s): Have you completed any internships in SEO or Digital Marketing before? Have you completed your graduation? Are you comfortable working in a fast-paced, startup environment? Work Location: In person