Roles and responsibilities: 1. Develop and execute tailored social media strategies 2. Create engaging content that reflects brand identity and helps build a story for all its talent. 3. Build a content calendar based on strategy, ideate for posts, oversee social media takeovers, write relevant and engaging captions, provide design direction and take full ownership of the social media handle. 4. Build and manage an online community of existing, new, upcoming and interested talent and engage with them through right content. 5. Plan and optimize social media ad campaigns, analyze performance and provide actionable insights. 6. Stay updated on industry trends and emerging platforms. 7. Communicate regularly with the creative team for execution. Requirements: 1. Bachelors degree in marketing or equivalent work experience. 2. Experience of 2-4 years in managing Instagram and LinkedIn pages for B2C brands. 3. Creative thinker, organized, and deadline-driven, with a self-starter attitude. 4. In-depth knowledge of social media platforms. 5. Strong analytical and communication skills. 6. Proficiency in social media tools and analytics. 7. Experience with paid social media advertising is a plus. 8. This is an Individual contributor role, and the candidate would be expected to take full responsibility

Overall Deliverables: Comprehensive content strategy document Monthly content calendar Ideation on high-quality content pieces (images, videos, stories) Unique IP concepts and execution plans Engagement and growth strategies Weekly and monthly performance reports Key Responsibilities: Develop and execute the content strategy Coordinate with the content production team Schedule and manage the posting of content Monitor and analyse performance metrics Scope of Work and OKRs: 1. Content Strategy Development: Objective: Establish a strong and consistent Instagram presence for app handles. KR1: Develop a comprehensive content strategy document. KR2: Create and maintain a monthly content calendar with at least 20 posts per month. KR3: Increase the average engagement rate on posts to at least 5% by ugust 31st. 2. Content Plan Creation and Posting Schedule: Develop a monthly content calendar featuring a mix of posts (e.g.,images, reels, stories). Create engaging and relevant content themes that resonate with the target audience. Plan special content for key dates, events, and campaigns. 3. IP Creation: Objective: Develop unique and engaging IPs for the Instagram handle. KR1: Launch at least 2 unique IP series. KR2: Ensure each IP series receives an average engagement rate of atleast 6%. KR3: Collaborate with at least 3 celebrities or influencers for IP content. 4. Community Building and Follower Growth: Objective: Grow the Instagram follower base organically. KR1: Increase the follower count. KR2: Collaborate with at least 5 influencers or brands per quarter to expand reach. KR3: Implement engagement strategies resulting in at least 500 new followers per month. 5. App Download and User Engagement Initiatives: Objective: Drive app downloads and user engagement through Instagram. KR1: Create and promote content specifically aimed at driving app downloads. KR2: Achieve a 20% increase in app downloads originating from Instagram. KR3: Implement and track at least 2 campaigns to encourage user engagement with the app. 6. Reporting and Analysis: Objective: Provide insightful reporting and analysis. KR1: Deliver weekly performance reports with key insights and recommendations. KR2: Present a comprehensive end-of-project report detailing achievements, insights, and future recommendations.