3.0 - 7.0 years

0 Lacs

maharashtra

On-site

As a candidate at Capgemini, you will have the opportunity to shape your career in a way that aligns with your aspirations. You will be part of a collaborative global community that supports and inspires you to reimagine what is achievable. Join us in our mission to assist the world's leading organizations in unlocking the value of technology and contributing to a more sustainable and inclusive world. You should have 5 to 6 years of experience working with standard clickstream analysis tools such as Google Analytics, Omniture, WebTrends, Similar web, SEMRUSH, etc. It is preferred to have GA4 Certification. Additionally, you should possess 3 to 4 years of experience in working with Google Tag Manager or similar tag management solutions for setting up and tracking specific web activities. Your role will involve measuring and analyzing online marketing campaigns, including natural and paid search, display, and social media. A strong background in mathematics, statistics, analytics, and data modeling is essential for this position. You should also have 4 to 5 years of experience in online e-commerce environments. Proficiency in using the Microsoft Office suite with advanced Excel and PowerPoint skills is expected. Experience with Digital Marketing Analytics tools like Google Data Studio, Datorama, Tableau, Salesforce, or similar solutions is required. A good understanding of SEM (Search Engine Marketing) and SEO (Search Engine Optimization) domains is preferred, along with knowledge of Business Intelligence tools such as Brio, Business Objects, and Power BI. Your primary responsibilities will include benchmarking performance across all online channels and utilizing methodical performance analysis to influence and support campaign strategies. Capgemini is a global business and technology transformation partner that helps organizations accelerate their transition to a digital and sustainable world. With a diverse team of over 340,000 members in more than 50 countries, Capgemini leverages its 55-year heritage to unlock technology's value for clients across various industries. The company offers end-to-end services and solutions, ranging from strategy and design to engineering, with expertise in AI, cloud, and data. If you are looking to make a tangible impact on enterprises and society while leveraging your skills and competencies in digital analytics, Capgemini offers a dynamic and rewarding environment to thrive and grow.,

Posted 1 week ago

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