Shyra

Job Summary: The Content Writer & Content Creator will be responsible for producing high-quality written and visual content across various platforms, including websites, blogs, social media, email campaigns, and digital marketing channels. This role combines strong writing, storytelling, and content production skills to create engaging, informative, and brand-aligned content. The ideal candidate will have a keen eye for detail, creativity, and a deep understanding of content trends, audience behavior, and digital marketing strategies. Key Responsibilities: Research industry-related topics and generate original, informative, and engaging content. Write and edit blogs, website content, newsletters, social media posts, product descriptions, and marketing collateral. Create visually compelling content for social media (e.g., graphics, videos, reels, carousels) using tools like Canva or Adobe Suite. Collaborate with designers, marketers, and other stakeholders to align content with brand strategy and campaign goals. Optimize all written and visual content for SEO, readability, and engagement. Develop content calendars and ensure timely delivery of content across all platforms. Maintain consistency in brand voice, tone, and style across all communications. Conduct interviews and gather information from internal experts or external sources for content creation. Track content performance using analytics tools and adapt strategies based on insights. Stay up to date with industry trends, content marketing best practices, and platform algorithm changes. Requirements: 2–4 years of proven experience as a Content Writer, Content Creator, or in a similar role. Exceptional writing, grammar, editing, and proofreading skills. Strong storytelling abilities and the capacity to tailor content for different formats, channels, and audiences. Experience with SEO principles and tools (e.g., SEMrush, Yoast, Google Keyword Planner). Proficiency in using content creation tools such as Canva, Adobe Creative Suite, or similar. Familiarity with CMS platforms (e.g., WordPress, Webflow) and basic HTML is a plus. Solid understanding of social media platforms (Instagram, LinkedIn, X/Twitter, Facebook, TikTok) and their content formats. Basic knowledge of video editing tools (e.g., CapCut, Adobe Premiere, Final Cut Pro) is an advantage. Excellent time management, organizational, and communication skills. Bachelor’s degree in Communications, Journalism, Marketing, English, or related field preferred. Portfolio of written content and creative work (including visual content or social media samples) is highly desirable. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Work Location: In person

The Digital Marketing Manager will be responsible for planning, executing, and optimizing all digital marketing initiatives across the brands under Shyra Group . This role requires a strategic thinker with deep expertise in digital marketing and social media management , capable of blending performance marketing, content strategy, and brand storytelling to drive visibility, engagement, and conversions. The manager will oversee online campaigns, manage digital assets, and ensure cohesive brand communication across all digital touchpoints. The candidate must possess comprehensive knowledge of digital marketing channels, social media platforms, analytics tools, and emerging technologies to effectively lead multi-brand campaigns. This position involves cross-functional collaboration with design, content, and sales teams to deliver impactful campaigns aligned with Shyra Group’s purpose-driven philosophy of sustainability, innovation, and social impact. Key Responsibilities1. Strategy Development & Planning · Develop and implement a comprehensive digital marketing and social media strategy for all Shyra Group brands (Worknomic, Seniornomic, Shyra Projects, Baked Pie, etc.). · Define measurable goals for brand awareness, lead generation, engagement, and conversions across all online channels. · Plan annual and monthly digital marketing calendars aligned with brand objectives and campaign themes. · Identify emerging trends, tools, and technologies in digital and social media to maintain a competitive advantage. 2. Campaign Management · Plan, execute, and optimize multi-channel digital campaigns — including search, display, email, social media, and retargeting. · Manage paid advertising campaigns on Google Ads, Meta Ads, LinkedIn, YouTube, and other relevant platforms. · Oversee social media advertising and content-driven campaigns to maximize brand visibility and audience engagement. · Conduct A/B testing for creatives, copy, and audience targeting to continuously improve performance. · Ensure accurate campaign tracking with UTM parameters and analytics dashboards. 3. SEO, SEM & Website Optimization · Oversee website optimization , keyword strategy, and content performance to improve SEO ranking and user experience. · Manage PPC and SEM campaigns for lead generation and ROI-driven results. · Collaborate with web developers and content teams to enhance landing pages, UI/UX, and conversion funnels. · Conduct periodic competitor and performance audits to refine digital visibility and effectiveness. 4. Social Media & Online Presence · Design and implement brand-specific social media strategies across all major platforms (Instagram, LinkedIn, Facebook, YouTube, X, etc.). · Oversee social media content calendars, community engagement, influencer collaborations, and brand storytelling. · Ensure consistency in brand tone, visual identity, and messaging across all digital and social platforms. · Track and analyze engagement metrics, using insights to enhance strategy and audience interaction. 5. Analytics, Reporting & Optimization · Track, measure, and analyze digital performance metrics using Google Analytics, Meta Business Suite, and CRM dashboards. · Prepare weekly, monthly, and quarterly reports covering leads, traffic, engagement, conversions, and ROI. · Use insights to refine strategies and enhance campaign efficiency. · Integrate marketing automation and CRM workflows to strengthen lead nurturing and customer retention. 6. Team Collaboration & Leadership · Lead and manage the digital marketing team — including specialists in SEO, content creation, social media, and paid media. · Collaborate with sales, design, and operations teams to align marketing activities with business goals. · Manage vendor and agency relationships to ensure quality execution of campaigns. · Mentor and train junior marketers, ensuring skill growth and high productivity across the team. 7. Brand & Market Development · Strengthen online brand reputation through consistent storytelling, PR collaborations, and community engagement. · Support new product or service launches through integrated digital and social campaigns . · Ensure all brand communication aligns with Shyra Group’s values of sustainability, innovation, and social impact. Requirements Education & Experience: · Bachelor’s or Master’s degree in Marketing, Digital Media, Business Administration, or a related field. · 4–8 years of proven experience in digital marketing , with at least 2 years in a managerial capacity. · Comprehensive knowledge of overall digital marketing and social media strategy , including paid and organic growth techniques. · Demonstrated success in managing SEO/SEM, PPC, content marketing, and social media campaigns. Technical Skills: · Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and YouTube Ads. · Strong command of SEO, SEM, Google Analytics, Search Console, and Tag Manager. · Proficiency in marketing automation platforms (HubSpot, Zoho, Mailchimp, etc.). · Familiarity with WordPress, CRM systems, and digital tracking tools. · Data-driven mindset with the ability to analyze campaign results and optimize ROI. Core Competencies: · Strategic thinker with both analytical and creative problem-solving abilities. · Strong understanding of digital storytelling, brand positioning, and social media trends. · Excellent communication, copywriting, and presentation skills. · Team leadership and project management experience in multi-brand environments. · Highly organized, adaptable, and results-driven professional. Preferred Attributes: · Experience in industries like real estate, co-working, lifestyle, or social impact ventures. · Strong aesthetic sense and ability to guide creative direction. · Passionate about sustainability, innovation, and purpose-driven marketing. Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹45,000.00 per month Work Location: In person

Company: Shyra Group (Worknomic | Shyra Projects | Seniornomic | Baked Pie) About Shyra Group Shyra Group is a diversified business house creating purposeful impact across multiple sectors — Worknomic (next-generation coworking and managed office spaces), Shyra Projects (real estate design, development, and project management), Seniornomic (a community-first aging platform empowering India’s senior citizens), and Baked Pie (automation & digital transformation solutions for modern enterprises). We believe in building businesses that balance Profit, Purpose & Planet — driven by innovation, ethics, and impact. Position Overview The Business Development Manager (BDM) will be responsible for identifying new business opportunities, building strategic partnerships, driving revenue growth, and strengthening the brand presence of Shyra Group and its verticals. This is a strategic and execution-heavy role, ideal for someone who combines strong business acumen with people skills and the ability to convert ideas into tangible growth. Key Responsibilities 1. 1. Business Growth & Sales Develop and execute business development strategies to meet sales and occupancy targets across Shyra Group’s verticals. Identify new business leads, partnership opportunities, and client segments. Manage end-to-end business cycles: lead generation, client meetings, negotiations, and deal closures. Track and report performance metrics and sales pipelines weekly. 2. 2. Partnerships & Alliances Build strategic collaborations with corporates, startups, real estate partners, senior living communities, and digital platforms. Represent Shyra Group at networking events, exhibitions, and B2B meetings to expand the business network. 3. 3. Market & Competitor Analysis Conduct market research and competitor benchmarking to identify emerging trends, pricing dynamics, and potential expansion areas. Recommend data-driven insights to management for product positioning and revenue optimization. 4. 4. Strategic Planning & Brand Synergy Collaborate with internal teams (Marketing, Operations, Finance, HR) to ensure seamless client experience and cross-vertical synergy. Support brand storytelling and pitch decks for new business opportunities and investor relations. 5. 5. Client Relationship Management Maintain long-term relationships with clients and partners to drive repeat business and referrals. Ensure client satisfaction and resolve any issues with a proactive, solution-driven approach. Desired Profile · Education & Experience Bachelor’s or Master’s degree in Business Administration, Sales, Marketing, or related field. 3–7 years of experience in business development, sales, or strategic partnerships — ideally in coworking, real estate, senior care, or tech-driven businesses. · Skills & Competencies Strong business and commercial acumen with negotiation skills. Excellent communication and presentation abilities. Proven ability to meet and exceed sales targets. Analytical mindset with comfort in working with performance metrics and reports. Entrepreneurial drive with a proactive, ownership-oriented approach. High emotional intelligence and relationship-building capability. What We Offer Opportunity to be part of a fast-scaling multi-sector organization with a purpose-driven mission. Work directly with the leadership team and contribute to strategic growth. A collaborative, inclusive, and high-energy environment. Competitive salary with performance-linked incentives. Reporting To Director – Business & Strategy / Chief Growth Officer Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹45,000.00 per month Work Location: In person

Position Overview The Sales Manager will be responsible for driving sales in both the co-working and real estate verticals by developing strategies, acquiring clients, and ensuring consistent revenue and occupancy growth. This role demands expertise in flexible workspace sales, commercial leasing, and real estate property transactions, along with strong leadership skills to manage a high-performing sales team. The Sales Manager will oversee the complete sales cycle—from lead generation and client acquisition to negotiation, closure, and retention—ensuring sustainable occupancy levels and long-term business growth. Key Responsibilities1. Sales Strategy & Execution · Design and implement sales strategies for co-working spaces and real estate projects with a focus on achieving and maintaining optimum occupancy levels across all centers. · Develop monthly and quarterly occupancy targets and ensure consistent progress toward achieving full capacity. · Drive sales and leasing activities for co-working spaces, commercial offices, and residential properties. · Identify and target new markets, startups, corporates, and investors to maximize occupancy and sales revenue. · Coordinate with marketing teams to run demand-generation campaigns and promotions that boost inquiries and conversions. 2. Client Acquisition & Relationship Management · Generate leads through multiple channels—networking, brokers, referrals, walk-ins, digital platforms, and property exhibitions. · Conduct site visits, property tours, and workspace walkthroughs, providing tailored workspace and property solutions. · Build and nurture long-term relationships with tenants, startups, SMEs, and enterprise clients to enhance retention and referrals. · Advise clients on property values, leasing options, and investment opportunities in alignment with market trends. · Ensure renewal of existing co-working clients and manage churn reduction strategies to sustain high occupancy. 3. Team Leadership · Recruit, train, and manage a sales team specializing in co-working space occupancy and real estate transactions. · Set clear individual and team sales targets linked to occupancy, closures, and revenue generation. · Monitor performance, track KPIs, and provide continuous coaching to improve conversions and client satisfaction. · Conduct regular sales meetings and performance reviews to ensure accountability and consistency in execution. 4. Market Research & Business Growth · Stay updated with trends in the co-working, flexible workspace, and real estate sectors. · Analyze competitor pricing, occupancy models, and client preferences to refine sales approaches. · Develop and maintain partnerships with brokers, developers, and corporate relocation teams to expand the sales pipeline. · Identify opportunities for upselling and cross-selling within existing client portfolios to enhance occupancy utilization. 5. Sales Operations & Documentation · Manage contracts, lease agreements, and property documentation, ensuring compliance with RERA and company policies. · Maintain accurate CRM data, sales records, and pipeline tracking for transparency and performance measurement. · Prepare and present regular MIS reports, occupancy dashboards, and revenue forecasts to senior management. · Coordinate with facility and operations teams to ensure seamless onboarding and client experience post-closure. Requirements · Bachelor’s or Master’s degree in Business Administration, Marketing, Real Estate, or a related field. · 5–10 years of proven sales experience in co-working, flexible workspaces, and/or real estate. · Strong understanding of co-working business models, occupancy management, and leasing processes. · Proven ability to achieve and maintain target occupancy levels while driving new sales and renewals. · In-depth knowledge of real estate laws, documentation, and RERA regulations. · Exceptional communication, negotiation, and presentation skills. · Demonstrated leadership and team management capabilities. · Proficiency in CRM systems, MS Office Suite, and digital sales tools. · Strong professional network with brokers, corporates, developers, and investors. · High energy, target-oriented, proactive, and adaptable to a dynamic market environment. Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹45,000.00 per month Work Location: In person

Job Summary: The Digital Marketing Specialist is responsible for developing, executing, and optimizing online marketing campaigns to enhance brand visibility, generate qualified leads, and drive customer engagement. This role requires a strong command of digital marketing strategies, performance marketing, and social media management , along with analytical and creative skills to ensure impactful brand communication. The specialist will play a key role in aligning digital initiatives with overall business objectives and ensuring a robust online presence across all major digital and social platforms. Key Responsibilities: · Plan, implement, and manage comprehensive digital marketing campaigns across multiple channels — including SEO, SEM, PPC, email, and social media marketing. · Create and execute performance-driven campaigns to increase traffic, engagement, and conversions . · Conduct keyword research and optimize website content for improved search engine rankings (SEO). · Manage and monitor paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms. · Create, schedule, and publish engaging and brand-aligned content across all social media platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.). · Develop and execute email marketing campaigns , including newsletters, drip sequences, and lead nurturing workflows. · Track, analyze, and report campaign performance using analytics tools such as Google Analytics, SEMrush, and HubSpot. · Conduct A/B testing to optimize ad creatives, landing pages, and calls-to-action. · Collaborate closely with content creators, designers, and sales teams to ensure digital and social campaigns are consistent with brand tone and business goals. · Monitor industry trends, competitors, and emerging social media platforms to refine strategies. · Manage online reputation and respond to feedback/reviews across social and digital platforms. · Maintain a clear understanding of social media algorithms, engagement metrics, and paid media optimization techniques. Requirements: · 3–5 years of proven experience in digital marketing, social media strategy, or performance marketing roles. · Comprehensive knowledge of both digital marketing and social media — including SEO, SEM, PPC, content marketing, social media ads, and analytics. · Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, HubSpot, SEMrush, or similar. · Strong understanding of content marketing and email automation tools (Mailchimp, ActiveCampaign, etc.). · Excellent analytical skills and the ability to interpret campaign data to derive actionable insights. · Strong communication, copywriting, and creative storytelling skills for digital and social channels. · Ability to manage multiple campaigns and deliver results in a fast-paced environment. · Bachelor’s degree in Marketing, Communications, or a related field (certifications from Google, Meta, or HubSpot preferred). Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹40,000.00 per month Work Location: In person

Job Summary: The Content Writer & Content Creator will be responsible for producing high-quality written and visual content across various platforms, including websites, blogs, social media, email campaigns, and digital marketing channels. This role combines strong writing, storytelling, and content production skills to create engaging, informative, and brand-aligned content. The ideal candidate will have a keen eye for detail, creativity, and a deep understanding of content trends, audience behavior, and digital marketing strategies. Key Responsibilities: Research industry-related topics and generate original, informative, and engaging content. Write and edit blogs, website content, newsletters, social media posts, product descriptions, and marketing collateral. Create visually compelling content for social media (e.g., graphics, videos, reels, carousels) using tools like Canva or Adobe Suite. Collaborate with designers, marketers, and other stakeholders to align content with brand strategy and campaign goals. Optimize all written and visual content for SEO, readability, and engagement. Develop content calendars and ensure timely delivery of content across all platforms. Maintain consistency in brand voice, tone, and style across all communications. Conduct interviews and gather information from internal experts or external sources for content creation. Track content performance using analytics tools and adapt strategies based on insights. Stay up to date with industry trends, content marketing best practices, and platform algorithm changes. Requirements: 2–4 years of proven experience as a Content Writer, Content Creator, or in a similar role. Exceptional writing, grammar, editing, and proofreading skills. Strong storytelling abilities and the capacity to tailor content for different formats, channels, and audiences. Experience with SEO principles and tools (e.g., SEMrush, Yoast, Google Keyword Planner). Proficiency in using content creation tools such as Canva, Adobe Creative Suite, or similar. Familiarity with CMS platforms (e.g., WordPress, Webflow) and basic HTML is a plus. Solid understanding of social media platforms (Instagram, LinkedIn, X/Twitter, Facebook, TikTok) and their content formats. Basic knowledge of video editing tools (e.g., CapCut, Adobe Premiere, Final Cut Pro) is an advantage. Excellent time management, organizational, and communication skills. Bachelor’s degree in Communications, Journalism, Marketing, English, or related field preferred. Portfolio of written content and creative work (including visual content or social media samples) is highly desirable. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Work Location: In person

Company: Shyra Group (Worknomic | Shyra Projects | Seniornomic | Baked Pie) About Shyra Group Shyra Group is a diversified business house creating purposeful impact across multiple sectors — Worknomic (next-generation coworking and managed office spaces), Shyra Projects (real estate design, development, and project management), Seniornomic (a community-first aging platform empowering India’s senior citizens), and Baked Pie (automation & digital transformation solutions for modern enterprises). We believe in building businesses that balance Profit, Purpose & Planet — driven by innovation, ethics, and impact. Position Overview The Business Development Executive (BDE) will support business growth initiatives, client acquisition, and revenue generation across Shyra Group’s verticals. The role involves identifying leads, assisting in partnership development, managing sales processes, and ensuring client satisfaction. It is a performance-driven role that requires strong communication, networking, and execution skills. Key Responsibilities1. Business Growth & Sales Identify potential clients, business leads, and market opportunities for Shyra Group’s verticals. Assist in developing and executing sales strategies to achieve occupancy and revenue targets. Manage the initial stages of the sales cycle: lead generation, outreach, client meetings, and proposal sharing. Follow up with leads and maintain a well-structured sales pipeline. Support the BDM/Manager in negotiations and deal closures. Track weekly sales activities and maintain accurate records in CRM or reporting sheets. 2. Partnerships & Alliances Assist in building collaborations with corporates, startups, real estate agents, and community partners. Represent Shyra Group at local networking events, exhibitions, and business forums. Coordinate meetings and documentation for partnership discussions. 3. Market & Competitor Analysis Conduct basic research on competitors, pricing, and market trends. Share relevant insights with the team to support decision-making and business strategies. Identify potential gaps and opportunities for service improvement or product differentiation. 4. Strategic Planning & Brand Synergy Collaborate with Marketing, Operations, and Facility teams to ensure smooth client onboarding. Contribute inputs for presentations, pitch decks, and client proposals. Ensure brand consistency and support cross-vertical synergy. 5. Client Relationship Management Maintain healthy relationships with existing and prospective clients. Ensure high levels of client satisfaction through prompt communication and support. Collect feedback from clients to improve service quality and retention. Desired ProfileEducation & Experience Bachelor’s degree in Business Administration, Sales, Marketing, or related field. 1–4 years of experience in business development, sales, or client servicing — preferably in coworking, real estate, senior care, or technology sectors. Skills & Competencies Strong communication, networking, and interpersonal skills. Basic understanding of sales processes and negotiation techniques. Target-oriented mindset with a proactive and result-driven approach. Good presentation and reporting skills (Google Sheets, PowerPoint, CRM tools). Ability to work collaboratively with cross-functional teams. Eagerness to learn, grow, and take ownership of assigned projects. What We Offer Opportunity to work in a fast-growing, multi-sector organization with a purpose-driven vision. Exposure to strategic business operations and leadership initiatives. Collaborative and supportive work culture. Competitive compensation with performance-based incentives. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹35,000.00 per month Work Location: In person

Position Overview The Sales Executive will be responsible for driving occupancy and revenue growth by generating new business opportunities, managing client relationships, and converting leads into long-term tenants for our co-working spaces and real estate offerings. The role demands strong networking, negotiation, and customer service skills, with a focus on positioning our spaces as the preferred choice for startups, corporates, freelancers, and businesses seeking flexible, high-quality, and well-managed workspace and property solutions. Key Responsibilities1. Lead Generation & Prospecting · Identify, qualify, and pursue potential clients for co-working spaces and real estate properties to achieve and maintain target occupancy levels . · Build and maintain a strong sales pipeline through cold calls, digital outreach, site visits, networking events, and broker relationships. · Collaborate with the marketing team to convert inquiries and leads from campaigns into active prospects. · Leverage digital platforms and social media to increase visibility and drive walk-ins for co-working facilities. 2. Sales & Business Development · Conduct professional presentations, property tours, and workspace walkthroughs tailored to client requirements. · Negotiate pricing, lease terms, and membership packages to ensure profitable closures. · Drive occupancy growth for all co-working centers by meeting or exceeding monthly and quarterly sales targets. · Follow up with leads promptly to ensure high conversion rates and minimize vacancy periods. · Collaborate with the facility and operations teams to ensure smooth onboarding and client setup post-sales. 3. Client Relationship Management · Build and nurture long-term relationships with tenants, brokers, corporates, and startups. · Act as the primary point of contact for potential and existing clients, ensuring timely communication and high satisfaction. · Maintain relationships with current members to encourage renewals, referrals, and upselling of space and services. · Gather feedback from clients to continuously improve occupancy strategies and client experience. 4. Market Research & Strategy · Stay updated on trends, competitor offerings, and market movements in co-working and real estate sectors. · Provide inputs on occupancy optimization strategies , rental trends, and demand forecasts. · Identify potential micro-markets, client segments, and partnership opportunities to drive sustained occupancy and sales. · Support management in pricing strategy and product positioning based on data-driven insights. 5. Collaboration & Reporting · Work closely with facility managers, marketing teams, and leadership to align occupancy goals and sales efforts. · Maintain accurate records of leads, site visits, and client interactions in CRM systems. · Prepare and submit regular sales reports, occupancy trackers, forecasts, and performance analyses to management. · Participate in review meetings to discuss conversion ratios, client retention, and strategies for occupancy enhancement. Requirements Education: · Bachelor’s degree in Business Administration, Marketing, Real Estate, or a related field. Experience: · 2–4 years of proven sales experience, preferably in co-working, commercial real estate, or property leasing. · Exposure to B2B sales, client acquisition, and space leasing with a focus on occupancy management is strongly preferred. Skills & Competencies: · Excellent communication, presentation, and negotiation skills. · Strong understanding of co-working and real estate market dynamics. · Target-driven and performance-oriented, with the ability to achieve occupancy and revenue goals . · Proficiency in MS Office, Google Workspace, and CRM tools. · Ability to work independently and collaboratively in a fast-paced environment. Other Attributes: · Professional demeanor with a client-first approach. · Willingness to travel locally for client meetings and property visits. · Positive attitude, adaptability, and problem-solving mindset. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹35,000.00 per month Work Location: In person