The Public Relations Officer (PRO) at Shri Venkateshwara University is a key role responsible for ensuring the effective communication of the University's activities, achievements, and developments to both internal and external audiences. The PRO will lead efforts in branding, media relations, and the promotion of the University's reputation through various communication platforms. The role requires an individual who is proactive, creative, and has excellent writing and media liaison skills. The PRO will work closely with University leadership, faculty, and staff to convey accurate and compelling messages that align with the University's strategic objectives. Key Responsibilities : Media Relations : Develop and maintain strong relationships with local, national, and international media outlets. Ensure that the University's activities and achievements are accurately reported across print, broadcast, and digital media. Press Releases and Communications : Draft, edit, and distribute press releases, feature articles, fact sheets, background materials, and other content related to the University's events, research, and accomplishments. Branding and Promotion : Strategically manage the University's brand identity and ensure consistent messaging across all communication platforms. Develop creative campaigns to enhance the University's public image and visibility. Internal Communications : Oversee and enhance internal communication channels, ensuring that University staff and faculty are well-informed about important initiatives, policies, and events. Write, commission, and edit content for the University magazine and other internal publications. Strategic Planning : Work with senior management to create and implement communication strategies that align with the University's mission, vision, and goals. Promote the Universitys disciplines, programs, and achievements to enhance public awareness. Crisis Communication : In the event of any crisis, assist in managing communication efforts to protect the reputation of the University. Media Outreach and Interviews : Promote the involvement of University personnel in media interviews, broadcasts, and publications to raise the profile of the University and its faculty members. Creative Initiatives : Propose new and innovative methods for improving the flow of information to both internal and external stakeholders, enhancing the Universitys image and increasing engagement. Event Support : Provide communications support for University events, conferences, seminars, and other activities by handling media coverage, producing promotional materials, and ensuring proper communication channels are established. Other Duties : Perform other related duties as assigned by the Vice Chancellor. Key Skills & Qualifications : Bachelor's degree in Public Relations, Communications, Journalism, or a related field will be preferred. A Masters degree is a plus. Proven experience in public relations, media relations, or communications, preferably in an academic or higher education environment. Excellent written and verbal communication skills with the ability to write clearly and concisely for different audiences. Strong understanding of media practices, digital media, and content creation. Ability to develop and execute strategic communication plans. Creative thinker with a proactive and solution-oriented approach. Ability to build and maintain relationships with various media outlets, stakeholders, and the University community. Strong organizational and time-management skills with the ability to handle multiple tasks simultaneously. Knowledge of crisis communication strategies and best practices. Proficiency in using social media platforms and media monitoring tools. Work Environment : The Public Relations Officer will work within a collaborative and dynamic university environment, engaging with multiple departments and media outlets to promote and communicate the University’s initiatives and successes.
