Shopify & PPC Specialist

As a Shopify & PPC Specialist, your role will involve directly managing the e-commerce website and running paid advertising campaigns. You'll be responsible for maintaining the Shopify store, optimizing website speed and user experience, setting up and optimizing PPC campaigns, and monitoring analytics to ensure smooth operations. Your key responsibilities include: - Maintain and update the Shopify store: This includes managing products, collections, and content. - Optimize website speed, layout, and user experience to maximize conversions. - Install/configure Shopify apps as needed for store functionality. - Troubleshoot issues independently or with minimal developer support. - Monitor analytics for smooth operations and highlight areas for improvement. In terms of PPC campaigns, you will: - Set up, manage, and optimize paid campaigns on Google Ads and Meta Ads. - Conduct keyword research, competitor benchmarking, and targeting optimization. - Track KPIs such as CTR, CPC, ROAS, and conversions, adjusting campaigns for performance. - Test ad creatives and landing pages to improve cost efficiency. - Stay updated with advertising platform updates and best practices. Qualifications & Skills: - 3 years of hands-on experience with Shopify store management. - Proven track record of successful PPC campaigns. - Understanding of SEO fundamentals and e-commerce conversion funnels. - Familiarity with tools like Google Analytics, Tag Manager, and Meta Ads Manager. - Basic HTML/CSS knowledge is a plus but not mandatory. - Strong analytical and problem-solving skills with attention to detail. In addition, you can expect: - Competitive salary with performance-based bonuses. - Exposure to a fast-growing e-commerce environment.,