Shopify & PPC Specialist

As a Shopify & PPC Specialist, you will be directly managing the e-commerce website and running paid advertising campaigns to drive traffic and conversions. This role requires a detail-oriented individual who enjoys hands-on work with both platforms and performance data. Key Responsibilities: - Maintain and update the Shopify store by managing products, collections, and content. - Optimize website speed, layout, and user experience to increase conversions. - Install and configure Shopify apps for store functionality as needed. - Troubleshoot issues independently or with minimal developer support. - Monitor analytics to ensure smooth operations and identify areas for improvement. - Set up, manage, and optimize paid campaigns on Google Ads and Meta Ads. - Conduct keyword research, competitor benchmarking, and targeting optimization. - Track KPIs such as CTR, CPC, ROAS, and conversions, adjusting campaigns for performance. - Test ad creatives and landing pages to enhance cost efficiency. - Stay updated with advertising platform updates and best practices. Qualifications & Skills: - 3 years of hands-on experience managing a Shopify store. - Proven success in running PPC campaigns. - Understanding of SEO fundamentals and e-commerce conversion funnels. - Familiarity with tools like Google Analytics, Tag Manager, and Meta Ads Manager. - Basic knowledge of HTML/CSS is a plus. - Strong analytical and problem-solving skills with attention to detail. In addition to the exciting responsibilities outlined above, we offer a competitive salary with performance-based bonuses and exposure to a rapidly expanding e-commerce environment.,