Company: Blue Star Ltd. Role: Direct Sales Executive Industry: Industrial Equipment / Machinery Department: Sales & Business Development Employment Type: Full-Time, Permanent Role Category: Retail & B2C Sales Position Overview We are seeking a proactive and driven Sales Executive Channel Sales to join our high-performing team. This role focuses on expanding our customer base, building strong business relationships, and achieving sales targets through strategic channel engagement. Key Responsibilities Identify and pursue new business opportunities through targeted sales and marketing initiatives. Build lasting relationships with customers and channel partners by offering tailored solutions and support. Negotiate pricing, prepare proposals, and successfully close deals to meet or exceed sales goals. Conduct regular market intelligence to stay informed about customer needs, industry developments, and competitor activity. Create and present compelling sales pitches and product presentations to potential clients. Track sales performance, generate reports, and provide insights into pipeline development and progress. Collaborate with internal departments including marketing, operations, and service teams to ensure customer satisfaction and seamless execution. Maintain well-organized records of client interactions, sales activities, and follow-ups using CRM tools or internal systems. Candidate Profile Strong verbal and written communication abilities. Excellent interpersonal, persuasion, and negotiation skills. Prior experience in sales, preferably within the industrial equipment or related sector. Deep understanding of market dynamics and customer behavior in the assigned segment. Self-starter with a results-oriented approach and the ability to work both independently and as part of a team. Educational Qualifications Undergraduate: Any Graduate Postgraduate: Any Postgraduate (Preferred) Key skills Channel Sales B2C Sales Business Development Client Relationship Management Market Research Sales Strategy & Execution Negotiation & Closing CRM & Reporting