Performance Marketing Specialist Calicut Department Marketing growth Remote Job posted on March 20, 2025 Who youll work with As a Performance Marketing Specialist at Sharaf Strategy Consultants, you will collaborate with digital strategists, marketing teams, and design specialists to execute data-driven advertising campaigns. You will work closely with cross-functional teams to develop, optimize, and analyze performance marketing strategies across Meta and Google Ads. Your role will focus on maximizing ROI through targeted ad placements, strategic budget allocation, and real-time campaign adjustments. Your expertise in audience segmentation, conversion optimization, and advanced analytics will play a critical role in ensuring that our marketing efforts drive measurable business growth. You will be responsible for leveraging industry-leading tools to analyze competitor strategies, monitor market trends, and implement innovative advertising approaches that align with our clients objectives. What youll do Campaign Strategy Execution Develop, manage, and optimize paid advertising campaigns on Meta and Google Ads Audience Targeting Segmentation Utilize advanced targeting techniques, including lookalike audiences and retargeting strategies Conversion Rate Optimization (CRO) Implement data-backed optimizations to maximize lead generation and customer acquisition Budget Allocation Bid Management Efficiently allocate budgets and adjust bids to ensure the best ROI Performance Tracking Analytics Use GA4, Google Tag Manager, Meta Pixel, and Conversions API to track campaign performance and user behavior Market Research Competitor Analysis Leverage tools like SEMrush, SpyFu, and AdEspresso to gain insights and optimize ad strategies A/B Testing Experimentation Conduct A/B tests on ad creatives, headlines, and landing pages to improve performance metrics Automation Efficiency Utilize automation platforms like Revealbot and AdEspresso to streamline campaign management Reporting Insights Analyze data, generate reports, and provide actionable insights to improve marketing strategies Qualifications Bachelors degree in Marketing, Business, or a related field Experience in managing performance marketing campaigns in the UAE market is required Proven experience in Meta Google Ads with a strong track record of driving performance marketing success Proficiency in Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and Conversions API Hands-on experience with performance analysis tools (e.g., SEMrush, SpyFu, AdEspresso, Revealbot) Strong understanding of CRO strategies, A/B testing, and retargeting techniques Ability to interpret data, identify trends, and make real-time campaign optimizations Excellent communication and collaboration skills

Graphic Designer Calicut Department Design Remote Job posted on March 20, 2025 Who youll work with As a Graphic Designer at Sharaf Strategy Consultants, you will collaborate closely with marketing teams, product managers, developers, and UX/UI designers to create engaging visuals that align with our brand strategy. You ll work on branding projects, digital campaigns, and creatives for user interface designs, ensuring a cohesive and visually striking presence across all platforms. What youll do Create high-quality, visually appealing designs for digital and print media, including marketing collaterals, reports, infographics, and social media graphics. Ensure brand consistency by adhering to brand guidelines and design standards across all projects. Develop visually engaging presentations for client meetings, workshops, and internal use. Collaborate with marketing, content, and consulting teams to understand project requirements and deliver creative solutions aligned with business objectives. Brainstorm and contribute innovative design ideas to enhance creative output. Communicate effectively with team members and stakeholders, incorporating feedback to refine designs. Manage multiple design projects simultaneously, ensuring timely delivery and high-quality output. Prioritize tasks and meet deadlines in a fast-paced environment. Stay updated with industry trends, design tools, and software to continuously improve skills and bring fresh ideas to the team. Conduct competitor and market research to create innovative and competitive designs. Qualifications Bachelor s degree in Graphic Design, Visual Communication, or a related field. 2+ years of experience in graphic design (or an exceptional portfolio for freshers). Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD, After Effects). Experience in Figma for designing marketing collaterals, infographics, and brand assets using collaborative and design system features. Expertise in corporate branding, UI graphics, and digital marketing designs. Strong understanding of design principles, typography, and color theory. Familiarity with AI-driven design tools (e.g., Midjourney, Runway, Adobe Sensei) is a plus. Ability to manage multiple projects, prioritize tasks, and meet deadlines efficiently. Excellent communication and presentation skills to collaborate with teams and stakeholders.