Role Summary: Our client is South India’s fastest growing matrimonial website. We are looking for a Business Development Manager to drive our expansion into new regional markets. This is a strategic role with hands on involvement. The role includes identification of new markets and opportunities, creating go to market strategies, and development of operational base in new markets. We are looking for a candidate with strong strategic bent and cultural intelligence to translate the brand vision to new markets. Key Responsibilities: Market Expansion Strategy: Identify, evaluate, and prioritize new language markets based on demographic potential, competitive landscape, and user insights. Define market-entry strategies tailored to each regional linguistic audience. Develop scalable playbooks for multilingual user acquisition and engagement. Cross-functional Execution: Collaborate with market heads to build required brand base Create and build scalable telesales, service and field teams to ensure regional goals are optimised and aligned with product vision. Partnership & Ecosystem Development: Forge strategic partnerships with regional community and social organisations for brand building and profile acquisition. Build affiliate and ambassador networks within target regions. Performance Monitoring & Optimization: Set KPIs for each new market and lead initiatives to optimize performance across growth funnels. Use data-driven insights to iterate on market strategies and improve ROI. Requirements: 10 - 15 years of experience in business expansion, growth, or operations—preferably in a consumer tech or internet company. Strong understanding of consumer behavior in Tier 2/3 markets and language diversity. Demonstrated ability to balance strategic thinking with on-ground execution. Fluent in English and at least one other Indian language. Fluency in multiple regional languages is a plus. MBA or equivalent degree.