188 Sfmc Jobs - Page 6

Required skills/activities: Technical Skills: Expertise in HTML, CSS, and JavaScript for email development Proficiency in Salesforce Marketing Cloud features (Email Studio, Content Builder, Journey Builder, Automation Studio) Understanding of email deliverability best practices Marketing Knowledge: Familiarity with email marketing principles and campaign strategies Understanding of customer segmentation and personalization techniques Communication Skills: Ability to clearly communicate technical concepts to non-technical stakeholders Strong collaboration skills to work effectively with cross-functional teams If you would like to pursue this position, please reply to this e-mail and also, please attach snap of LWD Confirmation (LWD Mail or reveling letter) and a copy of your updated resume, elaborating your projects in tune with the client's requirement along with the following details: Candidate Full Name: Total Experience: Relevant Experience as SFMC : Exp in HTML: Exp in Javascript : Present or ex Company ( mention if payroll is different): Current CTC: Expected CTC: Any offers in hand/in the pipeline: Notice Period: Current Location:

Required skills/activities: Technical Skills: Expertise in HTML, CSS, and JavaScript for email development Proficiency in Salesforce Marketing Cloud features (Email Studio, Content Builder, Journey Builder, Automation Studio) Understanding of email deliverability best practices Marketing Knowledge: Familiarity with email marketing principles and campaign strategies Understanding of customer segmentation and personalization techniques Communication Skills: Ability to clearly communicate technical concepts to non-technical stakeholders Strong collaboration skills to work effectively with cross-functional teams If you would like to pursue this position, please reply to this e-mail and also, please attach snap of LWD Confirmation (LWD Mail or reveling letter) and a copy of your updated resume, elaborating your projects in tune with the client's requirement along with the following details: Candidate Full Name: Total Experience: Relevant Experience as SFMC : Exp in HTML: Exp in Javascript : Present or ex Company ( mention if payroll is different): Current CTC: Expected CTC: Any offers in hand/in the pipeline: Notice Period: Current Location: Email Id : Krupasagar.b@ascendion.com

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Manager Qualifications: Any Graduation Years of Experience: 7 to 9 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.You will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge and hands-on experience in configuring and utilizing Salesforce Marketing Cloud tools and features, including Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder. Marketing Automation Experience:Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics. CRM Integration:Experience in integrating Salesforce Marketing Cloud with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow. AMPscript and SQL:Proficiency in AMPscripts and SQL to customize email content, create complex data filters, and perform advanced data manipulations. Team Leadership:Strong leadership skills to guide and mentor a team of SFMC developers and administrators. Problem-Solving:Ability to analyze complex technical issues, identify root causes, and propose effective solutions. Communication Skills:Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders. Web Development:Knowledge of web development technologies (HTML, CSS, JavaScript) to create and customize landing pages and email templates. API Integrations:Understanding of API integration concepts to facilitate data exchange between SFMC and other platforms. Data Analysis and Reporting:Proficiency in data analysis and reporting tools (e.g., Tableau, Power BI) to extract insights and present performance reports. Agile Methodology:Familiarity with Agile project management methodologies to drive projects efficiently. Personalization and Segmentation:Experience in creating personalized customer experiences through advanced segmentation strategies. Roles and Responsibilities: Marketing Automation Strategy execution: Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Salesforce Marketing Cloud.Technical Leadership: Lead a team of SFMC developers and SMEs, providing technical guidance, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards.SFMC Implementation: Design, configure, and implement various components of SFMC, including journeys, automation workflows, email templates, landing pages, and data extensions, while ensuring scalability and maintainability.Integration and Data Management:Oversee data integration between SFMC and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns.Campaign Execution: Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes.A/B Testing and Analytics: Utilize SFMC s analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies.Security and Compliance: Ensure SFMC implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies.Troubleshooting and Issue Resolution: Act as the technical escalation point for SFMC-related issues and provide timely resolutions to maintain smooth operations.Documentation and Training: Create technical documentation, guidelines, and best practices for SFMC usage. Conduct training sessions to upskill the marketing and technical teams on SFMC functionalities.Stay Updated with SFMC Trends: Keep abreast of the latest updates, features, and trends in Salesforce Marketing Cloud to suggest innovative solutions and improvements.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation

Skill required: Marketing Operations - Creative Design Designation: Quality Auditing Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.The QA Specialist be a part of the team responsible for auditing website for various markets that deliver of marketing services to our client regarding the campaign and content management processes. Auditing campaigns and online content for the website Completing audits as per client's requirements and agreed timelines Ensure quality and timely completion of audits Ensure clear feedback on errors Flag risks to quality to the leads and reporting of audit results Experience in content/campaign management systems like SDL Tridion, AEM,ACM,SFMC etc Knowledge/basic experience in HTML coding and CSS What are we looking for? Strong Interpersonal and communication skills including ability to interact with senior members in the project board. Ability to work independently with minimal supervision as a self-starter and chase down people/teams to achieve closure when required. Ability to take end-to-end ownership of audits by collaborating across teams and individuals. An organized and planned approach to work with the ability to move things swiftly despite several dependencies. Appreciation of the need for documentation. Identify operational risks and issues related to current process and indicate to operations Be flexible to work in shift hours ensuring complete overlap with markets and stakeholders Help in overall team's work-load by managing own deliverables and help team when required Roles and Responsibilities: Audit requests for all types of work using standard checklists Tracking audit results Completing audits based on targets and timelines Adhere to the audit framework when conducting audits Identify common defects and devise measures and actions for improvement Reporting audit results, feedback and progress on improvements at frequency defined by management Coach individuals to improve their output quality Maintain checklists versions and communicate updates to the team Qualifications Any Graduation

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Web Developer Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders. HTML and CSS:Familiarity with HTML and CSS for email template customization. Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights."" API Integration:Exposure to API integration to fully utilize SFMC's API capabilities. Marketing Automation Best Practices:Knowledge of Marketing Automation best practices. Salesforce Marketing Cloud Social Studio:End to end understanding of SFMC Social Studio. What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC. Campaign Management:Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations. Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution. Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment." Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Roles and Responsibilities: Campaign Planning and Requirements Gathering: Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively.SFMC Configuration and Development: Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution. Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization. Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.Campaign Execution and Management: Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools. Create Cloud pages within SFMC tool as per brief provided. Ensure accurate targeting and segmentation of campaign audiences. Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. Conduct A/B testing and optimization to improve campaign effectiveness and customer experience. Troubleshoot and resolve any technical issues related to campaign execution. Qualifications Any Graduation

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Digital Content Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders." Marketing Automation platform knowledge:Familiarity with the Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc. JavaScript and AMPscript:Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails. Email Automation:Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns. Graphic Design:Basic graphic design skills to assist in creating visual elements for email templates. SQL:Understanding of SQL queries to work with data A/B Testing:Experience in setting up and analyzing A/B tests to optimize email campaign performance. Accessibility:Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards."Troubleshooting and Issue Resolution: Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution. What are we looking for? Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Proficiency in HTML5 and CSS3:Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices. Email Design Best Practices:Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices. Testing and Troubleshooting:Experience in testing emails across different devices and email clients to identify and resolve rendering issues. Attention to Detail:A keen eye for detail to ensure accuracy and consistency in coding and email rendering." Roles and Responsibilities: Campaign Planning and Requirements Gathering: Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any). Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.HTML Email Template Development: Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices. Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences.Email Build Testing: Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality.Email Design Best Practices: Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns. Qualifications Any Graduation

We seek a Salesforce Marketing Cloud Developer Mid-Level who shares our passion for innovation and change. This role is critical to helping our business partners evolve and adapt to consumers' personalized expectations in this new technological era. Location: Hyderabad/Bangalore What will help you succeed: Excellent written and verbal communication skills Ability to work effectively with non-technical personnel Experience with email and/or marketing automation software and integration with databases Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) Master with SQL and robust understanding of Marketing Clouds contact data model Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration Ability to elicit requirements and translate to technical solutions that can scale across multiple business units Experience with web service integration (REST/SOAP)

Roles and Responsibilities 4 to 9 years of experience and expertise in Salesforce Commerce Cloud. Proficient in developing eCommerce-based web applications, functionalities and platform-specific customization based on SFCC. Knowledge of digital commerce integration such as CMS, Digital Asset Management (DAM), PIM, Order Management System (OMS), and ERP. Proficient in SFCC API development. Proficient in effectively documenting complex functionality in code and documentation. Perform necessary configurations like assets, slots, promotion, campaigns, site preferences, and content, using SFCC Business Manager. Back-end development using SFCC, controllers or pipelines, and SFRA. Front-end development using Javascript libraries, JQuery, HTML, and CSS. Work on integrations like payment methods, analytics, reviews, tax, social sites, search engines, etc. Analyze, debug or troubleshoot technical problems related to e-commerce and SFCC implementation. Write well-designed, testable code with defined quality standards. Ability to provide estimates for a given task or module. Certifications in Salesforce Commerce Cloud B2C.

Experience : 6 to 9 years Locations: Mumbai, Pune, Bangalore, Gurgaon Candidates from SFMC, Digital messaging, Email Marketing Domain Preferred. Must have Skills : Project Management Expertise Stakeholder & Communication Management Risk & Dependency Management Budget & Resource Management Integration & Collaboration Good to have skills : Experience in Digital/Marketing/IT Projects - SFMC Industry Knowledge Tool Proficiency - JIRA, Confluence, MS Project, or similar platforms Change Management & Adaptability Certifications (PMP, PRINCE2, CSM, etc.) Roles and Responsibility : • Project Leadership. Creates and leads the project team to deliver the agreed outputs/outcomes within scope, time, cost and quality constraints. Promotes the wider good in all actions, acting in a morally, legally and socially appropriate manner in dealings across project stakeholders and team • Project Team Management. Manages the project team on a day to day basis, appropriate to context and project stage. Clearly defines, agrees and delegates team and key stakeholder roles and responsibilities; develops capability and fosters innovation; empowers and inspires others to deliver successful projects • Project Business Case and Benefits Management. Where applicable, supports the project sponsor to prepare, gain approval of, refine and update business cases that justify projects in terms of benefits, costs and risks; tracking and reporting forecast and actuals against them. Works with project sponsor, programme managers and business benefit owners to support identification, tracking and delivery of benefits set out in business case. Ensures realisation of benefits for business through planning and designing project outputs meet business/programme requirements and desired outcomes • Project Budget and Cost Management. Manages budgets for projects. Controls and reports on forecasts, changes, and actual costs against the budgets • Governance. Establishes and maintains effective governance and decision making for the delivery of projects; defines clear roles, responsibilities and accountabilities, that align with programme and/or organisational practice and requirements • Project Plans and Controls. Designs, consolidates and documents the fundamental components of projects (scope, schedule, approach, resource requirements, budgets, risks, opportunities and issues, and quality requirements). Establishes, and implements where necessary, protocols to change the scope of projects and update of configuration documents as required • Scheduling and Dependency Management. Develops, produces and maintains schedules for project activities that takes account of dependencies, resource requirements and constraints in order to enable the efficient realisation of project outputs and associated benefits. Maps project dependencies and identifies owners, builds dependency management into the project's governance cycle. Works with programme/project managers and business leads to ensure dependencies are actively managed, acts as an arbiter and enforcer and resolves issues between the various elements of the project • Project Resource Management. Develops, implements and updates resource allocations plans (other than finance) needed for projects (incl. external required resources), taking account of availabilities and scheduling variances • Stakeholder and Communications Management.

Must have: Experience working on email marketing tools to design and send email campaigns (e.g. Salesforce Marketing Cloud, Pardot, Marketo, Mail Chimp or any similar tools) Strong working knowledge of digital design tool Litmus, Adobe Creative Suite etc. Strong working knowledge of SQL, HTML, CSS, AMPScript. Extensive experience working with visual brand systems, design best practices, and experience with email design execution. Good understanding of digital marketing ecosystem, concepts, tools and techniques Experience working in customer relationship management systems (e.g. Salesforce) or with marketing data Team player with analytical mindset and excellent attention to detail opportunities Excellent written and verbal communication skills, with high attention to detail Good to have: SFMC email specialist certification Knowledge of CSS and HTML Ability to articulate complex concepts clearly and pleasantly Ability to analyze data to support decision-making

Work Mode Hybrid Timings – 5.30PM to 2.30AM Work Location – Hyderabad Keyskills – SFMC, Amp script, Email Development, SQL, SOQL, Data Extentions, Data Management Qualifications: Bachelor’s degree in Marketing, Digital Communications, graphic design or equivalent with 2+ years work professional design experience Key Responsibilities: Research, configure, execute, and troubleshoot Digital marketing campaigns through the use, and coordination, of marketing automation, survey, social, web, virtual event and digital asset management technologies. Email designs and templates by consulting and collaborating with internal clients to understand needs and identify email design solutions. Use complex email marketing concepts, database list management, website tag management and programming languages (HTML, SQL, AMPScript) Ensure digital content is dynamic, efficiently coded and rendered correctly across a variety of platforms and devices. Review materials created to ensure a consistent visual brand approach. Assist and lead the development of email marketing best practices, brand guidelines and compliance Collaborate with the design and content teams to optimize email templates. Must have: Experience working on email marketing tools to design and send email campaigns (e.g. Salesforce Marketing Cloud, Pardot, Marketo, Mail Chimp or any similar tools) Strong working knowledge of digital design tool – Litmus, Adobe Creative Suite etc. Strong working knowledge of SQL, HTML, CSS, AMPScript. Extensive experience working with visual brand systems, design best practices, and experience with email design execution. Good understanding of digital marketing ecosystem, concepts, tools and techniques Experience working in customer relationship management systems (e.g. Salesforce) or with marketing data Team player with analytical mindset and excellent attention to detail opportunities Excellent written and verbal communication skills, with high attention to detail Good to have: SFMC email specialist certification Knowledge of CSS and HTML Ability to articulate complex concepts clearly and pleasantly Ability to analyze data to support decision-making

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Marketing Platform Auto Specialist Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC. Campaign Management:Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations. Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution. Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment. API Integration:Exposure to API integration to fully utilize SFMC s API capabilities. Marketing Automation Best Practices:Knowledge of Marketing Automation best practices. Salesforce Marketing Cloud Social Studio:End to end understanding of SFMC Social Studio. HTML and CSS:Familiarity with HTML and CSS for email template customization. Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPls) and providing actionable insights. Roles and Responsibilities: Campaign Planning and Requirements Gathering: Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively. SFMC Configuration and Development: Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution. Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization. Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management: Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or joumey-based campaign using SFMC tools. Create Cloud pages within SFMC tool as per brief provided. Ensure accurate targeting and segmentation of campaign audiences. Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. Conduct A/B testing and optimization to improve campaign effectiveness and customer experience. Troubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and extemal stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation

Role & responsibilities We are seeking a skilled and motivated Salesforce Marketing Cloud (SFMC) Developer to join our team. The SFMC Developer will be responsible for implementing, maintaining, and optimizing marketing automation campaigns within the Salesforce Marketing Cloud platform. This role involves leveraging SFMC tools and technologies, such as Email Studio, Journey Builder, Automation Studio, and SQL, to design, build, and manage personalized and data-driven marketing solutions. The ideal candidate will have a strong understanding of marketing automation, customer journeys, and data integration, combined with expertise in web development and database management. As an SFMC Developer, you will collaborate closely with marketing teams to deliver innovative solutions that drive customer engagement and business growth. Job Description ROLES AND RESPONSIBILITIES • Experience with Salesforce Data Cloud or any other Customer Data Platform software. • Design, develop and deliver Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform, including email, Journey Builder, Cloud Pages, SMS, and push notification campaigns. • Deep understanding of data modelling, integration architectures and data governance best practices. • Collaborate with client stakeholders to define requirements, deliverables, and set, manage, and document expectations. • Translate client requirements in detail, well to understand technical and functional documentation. • Implement data integration processes to bring together data from various sources into the sources, ensure data quality and accuracy by cleaning, transforming, and standardizing data as needed. • Manage the technical delivery of custom development, integrations, and data migration elements of a Salesforce implementation. • Build solutions that utilize out-of-the-box features and modules and customize according to the requirement in Salesforce Data/Marketing Cloud. • Experience on Website and mobile app event tracking, API integrations and SDKs. • Experience on Salesforce connectors, Code languages (incl. SSJS), knowledge of JSON data structure and should be excellent with SQL. • Awareness of developing AMP scripts in journey builder or profile segmentation. • Understanding of key design patterns and large data volume limitations and best practices. • Understanding of data sharing and visibility considerations and how these play into platform architecture. • Engage with customers to evaluate and recommend optimization strategies for technical architecture, performance, and solution design specific to Data Cloud and Marketing Cloud. • Demonstrated ability to analyse, design and optimize business processes focusing on data integration architecture. ESSENTIAL SKILLS AND EXPERIENCE • 5 to 7 years of experience in SFMC (Email Studio, Journey Builder, Interaction Studio, CDP, Einstein, Automation studio etc.) • Experience in gathering and documenting requirements for marketing applications • Full life cycle implementation experience using various SDLC methodologies. • Excellent communication skills in both verbal and written English • Strong customer service focus • Engaging and friendly personality • Collaborative, flexible and a team player DESIRABLE SKILLS AND EXPERIENCE • Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns. 2 • Experience with technologies and processes for content management systems, digital asset management software, web content management • Experience with technologies and processes for mobile and social media technologies, solutions, and strategies • Experience with marketing customer data models

What You Will Do: As a Salesforce Marketing Cloud (SFMC) Senior Engineer, you will be responsible for designing, coding, and optimizing email campaigns, landing pages, and digital assets within Salesforce Marketing Cloud. This role requires expertise in HTML, CSS, AMPscript, and a strong understanding of Marketing Cloud tools like Email Studio, Journey Builder, and Automation Studio. Key Responsibilities: Design and develop responsive, visually appealing, and high-performing email templates and landing pages using HTML, CSS, and AMPscript. Experience in Implementation and Configuration of SFMC & Email Studio (Creative, Data Extensions, Triggered Sends) Collaborate with marketing teams to implement campaigns in Salesforce Marketing Cloud (SFMC) using tools like Email Studio, Journey Builder, and Automation Studio. Ensure compatibility across various email clients and devices using responsive design best practices. Customize dynamic content and personalization using AMPscript, Data Extensions, and Salesforce data. Test, troubleshoot, and optimize email rendering across platforms (e.g., Litmus, Email on Acid). Maintain SFMC assets and ensure code consistency, scalability, and adherence to brand guidelines. Analyze campaign performance and provide insights for optimization. Stay updated on industry trends, tools, and email development best practices. Location Hyderabad, Bangalore, Chennai, Gurugram Mode - Hybrid Experience - 7+ Years Technical Skills you bring in: Strong proficiency in HTML, CSS, and email development (inline styles, table-based layouts, responsive design). Experience with Salesforce Marketing Cloud tools, especially Email Studio, Automation Studio, and Journey Builder. Knowledge of AMPscript for dynamic and personalized email content. Understanding of CAN-SPAM, GDPR, and email deliverability best practices. Experience in email development, preferably within Salesforce Marketing Cloud. Professional Attributes You Possess: Excellent communication skills needs to be able to interact with clients and sponsors. Strong analytical and problem-solving skills Excellent organizational skills and attention to detail Ability to function well in a high-paced environment Should be a team player and self-starter Should be a quick learner

Role & responsibilities Key Responsibilities: • Build, proof, and revise emails and templates in Salesforce Marketing Cloud. • Communicate with internal team members effectively to execute email campaigns. • Complete quality assurance checks on every email campaign. • Utilize Salesforce, Excel and/or Access to modify and update subscriber lists and create segmentation groups. • Deploy emails and mobile campaigns to appropriate subscriber lists. • Provide actionable campaign optimization insights based on campaign analysis. • Collaborate and contribute ideas at marketing planning meetings. • Track hours, create charge sheets and invoices for accurate billing of time and resources. • Develop and document efficiencies in current and future processes Preferred candidate profile Must Have skills • Salesforce Marketing Cloud (Email Studio, Journey Builder and Data Studio) • Basic of HTML • Email Marketing • Campaign Management • Demonstrated writing/communication skills. • Microsoft Office applications Good to have skills • SFMC (Social Studio, Interaction studio, Advertising studio, Mobile Studio, Salesforce DMP) • Program / Project / Account Management • Advanced HTML • Adobe creative studio • Other ESPs: Adobe campaign classic / standard, Marketo, Responsys, Braze etc. • Agency experience Only immediate to 15 days joiner. Shift Timing : 6.30 PM to 3 AM

Skill required: Marketing Operations - Quality Management Designation: Digital Content Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? The QA be a part of the team responsible for auditing website for various markets that deliver of marketing services to our client regarding the campaign and content management processes. Broad areas of work include: Auditing campaigns and online content for the website Completing audits as per client's requirements and agreed timelines Ensure quality and timely completion of audits Ensure clear feedback on errors Flag risks to quality to the leads and reporting of audit resultsRole requires Digital Marketing Ads & Promotion creation/designIn Quality Management, you will be overseeing all activities and tasks needed to maintain a desired level of excellence. This includes the determination of a quality policy, creating and implementing quality planning and assurance, quality control, and quality improvement. What are we looking for? Creative Design Quality Assurance (QA) Quality Auditing Functional Skills: 1yr experience in content management process and campaign management Experience in working with globally distributed teams 2 years of experience in a quality process as an auditor preferably in the content management space Technical Skills: Experience in content/campaign management systems like SDL Tridion, AEM,ACM,SFMC etc Knowledge/basic experience in HTML coding and CSSInterpersonal Skills: Strong Interpersonal and communication skills including ability to interact with senior members in the project board. Ability to work independently with minimal supervision as a self-starter and chase down people/teams to achieve closure when required. Ability to take end-to-end ownership of audits by collaborating across teams and individuals. An organized and planned approach to work with the ability to move things swiftly despite several dependencies. Appreciation of the need for documentation. Roles and Responsibilities: The responsibilities / authorities include:Primary activities include Audit requests for all types of work using standard checklists Tracking audit results Completing audits based on targets and timelines Adhere to the audit framework when conducting audits Identify common defects and devise measures and actions for improvement Reporting audit results, feedback and progress on improvements at frequency defined by management Coach individuals to improve their output quality Maintain checklists versions and communicate updates to the teamOther management activities Identify operational risks and issues related to current process and indicate to operations Be flexible to work in shift hours ensuring complete overlap with markets and stakeholders Help in overall team's work-load by managing own deliverables and help team when required Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Bus & Technology Delivery Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Customer Service Technology Ability to meet deadlines Agility for quick learning Hands-on experience with trouble-shooting Written and verbal communication Digital Marketing Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Analyst Management Level: 11/ Analyst Location: Bangalore Must have skills: Salesforce Marketing Cloud Good to have skills: Pardot Job Summary :You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce Experience supporting projects on developing business case for campaign strategies, technology solutions Supported platform assessment, conduct fit gap analysis and map platform capabilities to business requirements Document client requirements, understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness. Well versed with end-to-end marketing processes and campaign life cycle. Monitoring trends, analyzing data, to optimize marketing campaigns. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent oral and written communication skills Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and / or experience in client facing roles. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Additional Information: Overall experience of 2+ years in understanding marketing campaigns with at least 1+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with functional, industry and client facing experience MBA from a tier 1 or 2 college. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to establish and build on working relationships effectively. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions " underpinned by the world's largest delivery network " Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting : Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategys services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, . Qualifications Experience: Minimum 2+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2

Skill required: Marketing Operations - Hyper Text Markup Language (HTML) Designation: Marketing Platform Auto Analyst Qualifications: Any Graduation Years of Experience: 3 to 6 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be responsible for working primarily on HTML (Hypertext Markup Language) which is a set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages. What are we looking for? Proficiency in HTML:Strong knowledge of HTML coding, including the ability to hand-code responsive emails that render correctly on various devices and email clients. Marketing platform experience:Experience in working with Salesforce Marketing Cloud (SFMC) or a similar marketing automation platform for building and deploying email campaigns. Email Testing:Familiarity with email testing tools and techniques to identify and address rendering issues across different email clients and devices. Quality Assurance:Excellent attention to detail and the ability to perform thorough quality checks on email content to ensure accuracy and functionality. Problem-Solving:Strong troubleshooting skills to diagnose and resolve technical issues related to email rendering and coding. CSS and JavaScript:Basic knowledge of CSS (Cascading Style Sheets) and JavaScript for enhancing email templates with interactivity and dynamic elements along with knowledge of personalization scripting like AMPscripts, Server-side Java script etc. Email Design:Understanding of email design principles and the ability to create visually appealing and engaging email templates. Marketing Automation:Familiarity with marketing automation concepts and strategies to optimize email campaigns and customer journeys. Coding Best Practices:Knowledge of coding best practices, email deliverability, and anti-spam measures to ensure optimal email performance. Roles and Responsibilities: HTML Coding: Create, modify, and test HTML templates and email content in Marketing Automation platforms like Salesforce Marketing Cloud. Adobe etc. to ensure they display correctly and consistently across various email clients and devices.Quality Assurance: Perform thorough quality checks on email templates, dynamic content, and landing pages to verify the accuracy of content, links, and dynamic personalization.Email Rendering: Troubleshoot and fix rendering issues that may occur in different email clients (e.g., Outlook, Gmail, Apple Mail) and various devices (desktop, mobile, tablets)..Email Testing: Conduct comprehensive testing of email campaigns, including A/B testing, to optimize deliverability and engagement.Compliance and Best Practices: Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.Collaboration: Work closely with the project manager and development teams to implement email templates and troubleshoot technical issues.Documentation: Maintain detailed documentation of email templates, coding guidelines, and QA processes to ensure consistency and knowledge sharing within the team.Continuous Improvement: Stay up to date with the latest trends, technologies, and email marketing best practices to continually improve the quality and effectiveness of email campaigns.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation

Lead the development and execution of personalized marketing campaigns using Marketing Cloud Personalization and Interaction Studio. Architect and implement solutions that integrate customer data across various platforms to enable real-time personalization. Collaborate with marketing, analytics, and IT teams to define requirements and deliver innovative marketing solutions. Analyze customer behaviour and campaign performance metrics to refine personalization strategies and improve engagement. Mentor junior team members and provide guidance on best practices in marketing technology and data management. Stay current with industry trends, emerging technologies, and best practices in marketing automation and personalization. Ensure compliance with data privacy regulations while managing customer data effectively. 5+ years of experience in marketing technology, with a focus on Marketing Cloud Personalization and Interaction Studio. Strong understanding of customer journey mapping, segmentation, and targeting strategies. Proficiency in data analysis tools and techniques to derive actionable insights from complex datasets. Experience with API integrations and data management practices within marketing platforms. Excellent problem-solving skills with a strategic mindset. Strong communication skills, both written and verbal, with the ability to present complex ideas clearly.

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Digital Content Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires :SFMC Content developer/HTML API Integration:Exposure to API integration to fully utilize SFMC's API capabilities. Marketing Automation Best Practices:Knowledge of Marketing Automation best practices. Salesforce Marketing Cloud Social Studio:End to end understanding of SFMC Social Studio. HTML and CSS:Familiarity with HTML and CSS for email template customization. Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights.You will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Salesforce Marketing Cloud Content Creation Hyper Text Markup Language (HTML) Must Have Skills: Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC. Campaign Management:Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations. Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution. Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment. Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively.SFMC Configuration and Development: Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution. Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization. Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Quality Management Designation: Digital Content Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? The QA be a part of the team responsible for auditing website for various markets that deliver of marketing services to our client regarding the campaign and content management processes. Broad areas of work include: Auditing campaigns and online content for the website Completing audits as per client's requirements and agreed timelines Ensure quality and timely completion of audits Ensure clear feedback on errors Flag risks to quality to the leads and reporting of audit resultsRole requires Digital Marketing Ads & Promotion creation/designIn Quality Management, you will be overseeing all activities and tasks needed to maintain a desired level of excellence. This includes the determination of a quality policy, creating and implementing quality planning and assurance, quality control, and quality improvement. What are we looking for? Creative Design Quality Assurance (QA) Quality Auditing Functional Skills: 1yr experience in content management process and campaign management Experience in working with globally distributed teams 2 years of experience in a quality process as an auditor preferably in the content management space Technical Skills: Experience in content/campaign management systems like SDL Tridion, AEM,ACM,SFMC etc Knowledge/basic experience in HTML coding and CSSInterpersonal Skills: Strong Interpersonal and communication skills including ability to interact with senior members in the project board. Ability to work independently with minimal supervision as a self-starter and chase down people/teams to achieve closure when required. Ability to take end-to-end ownership of audits by collaborating across teams and individuals. An organized and planned approach to work with the ability to move things swiftly despite several dependencies. Appreciation of the need for documentation. Roles and Responsibilities: The responsibilities / authorities include:Primary activities include Audit requests for all types of work using standard checklists Tracking audit results Completing audits based on targets and timelines Adhere to the audit framework when conducting audits Identify common defects and devise measures and actions for improvement Reporting audit results, feedback and progress on improvements at frequency defined by management Coach individuals to improve their output quality Maintain checklists versions and communicate updates to the teamOther management activities Identify operational risks and issues related to current process and indicate to operations Be flexible to work in shift hours ensuring complete overlap with markets and stakeholders Help in overall team's work-load by managing own deliverables and help team when required Qualifications Any Graduation

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Digital Content Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires:SFMC Campaign QA" HTML and CSS:Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues. Digital Marketing:Understanding of broader digital marketing strategies and tactics to align SFMC campaigns with overall marketing objectives. UX/UI Design:Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets."You will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Quality Assurance (QA) Quality Auditing Salesforce Marketing Cloud Must Have Skills: Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of AMPscripts, SSJS personalization language along with Proficiency in SQL. Campaign Management:Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation. Quality Assurance:Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups. Technical Troubleshooting:Proficiency in identifying and resolving technical issues related to SFMC configurations and data integration. Marketing Automation:Understanding of marketing automation principles and best practices for customer engagement and conversion. Data Analysis:Basic data analysis skills to interpret campaign performance metrics and make data-driven recommendations. Collaboration:Excellent communication skills to collaborate effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders.Requirement:Campaign Review: Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.Quality Assurance Testing: Execute testing of campaign setups across different channels – Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.Data Validation: Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.Journey Testing: Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.Compliance and Best Practices: Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.Campaign Optimization: Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.A/B Testing: Support A/B testing efforts by setting up and validating test campaigns, Roles and Responsibilities: Documentation: Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions.Collaboration: Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements. Collaborate with development team to ensure that creative build align with the campaign objectives and data build.Continuous Improvement: Stay updated with the latest SFMC features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation

Must Have: Over 6 years of strong hands on experience with Salesforce Marketing Cloud (SFMC). Proficiency in configuring Marketing cloud Connect for integrations with CRM, Data Cloud, and Marketing Cloud Intelligence (MCI). Expertise in: Building custom advanced Marketing cloud web forms (including UTM settings, dynamic content, CRM lookup, and CRM updates). Writing and utilizing AMP script, SSJS, and JavaScript. Experience in Mobile Studio/SMS, API's/Packages, Heroku, Practical knowledge of HTML, CSS, and JavaScript for development and customization. Experience in building and configuring: Automations for data processing, importing, lookups, and updates to CRM. Customer journeys with advanced features (e.g., web forms, data integrations). Ability to manage and optimize complex journey requests. Proficiency in conducting code reviews and testing (SIT and UAT). Good to Have: In depth understanding of Salesforce CRM, including: CRM data structure and platform functionalities. Lead Management, Consent Management, and Customer 360-view concepts. Familiarity with: Personalization data points such as segmentation, grading, classification, and profiling. Segment creation in Salesforce Data Cloud

The purpose of this role is to assist with conducting automated and manual tests to ensure the software created by developers functions properly and meets the business needs as well. Assessing code is one of the main duties of test engineers.