188 Sfmc Jobs - Page 4

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Stakeholder Management:Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership. Resource Coordination:Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity. Problem-Solving:Strong analytical and problem-solving skills to address project challenges and make data-driven decisions. Team Leadership:Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership Roles and Responsibilities: Project Planning and Requirement Gathering: Collaborate with client stakeholders, technical leads, and campaign developers to define project/campaign scope, objectives,deliverables,and timelines.Create comprehensive project plans, outlining tasks, dependencies, resource requirements, document, and track updates regularly. Ensure request submitted by Clients are complete and accurate before assigning it to Campaign Developers.Stakeholder Communication: Act as the primary point of contact for all project-related communications.Regularly engage with client stakeholders to provide updates on project progress, gather feedback, and manage expectations.Resource Management: Allocate project and campaign tasks to campaign developers and technical leads based on their expertise and availability. Ensure that team members have the necessary resources and support to fulfil their responsibilities effectively.Risk Assessment and Mitigation: Identify potential project risks and issues, both technical and non-technical, and develop mitigation strategies to minimize their impact on project success.Post Implementation Review: Ensure Deliverables meet the highest standards of quality, adhering to best practices and client requirements. Conduct thorough testing and review processes before deliverables are shared for client review and approval. Ensure feedbacks are well documented and communicated to Developers/ Team leads.Marketing Automation Platform Knowledge: Familiarity with Braze, Adobe Experience Cloud or Salesforce Marketing Cloud platforms or equivalent platforms and their respective tools(e.g.,Adobe Campaign,SFMC Email Studio,Journey Builder).Budget and Cost Control: Manage project budgets, track expenses, and control costs throughout the project lifecycle. Work closely with finance teams to ensure project financials align with the approved. Timeline Management: Monitor project timelines,identify potential delays,and implement corrective actions to keep the project on track for timely delivery. Change Management: Manage change requests and scope adjustments throughout the project. Evaluate the impact of changes on timelines, resources, and budgets and obtain necessary approvals.Reporting and Documentation: Provide regular project status reports to client stakeholders, senior management, and other relevant parties. Maintain comprehensive project documentation, including meeting minutes, action items,and project-related decisions. Issue Resolution: Facilitate issue resolution by collaborating with cross-functional teams, identifying root causes Qualifications Any Graduation

Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Manager Management Level: 07/ Manager Location: Bangalore Must have skills: Salesforce Marketing Cloud Good to have skills: Pardot Job Summary : Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce marketing platform ecosystem You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following: Design new campaign strategies and marketing plans across all channels. Conduct client's Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem. Experience developing next best action strategies Developing business case for campaign strategies, technology solutions. Experience with value architecting. Derive insights for campaign, work on Campaign attribution and optimization strategy Define campaign Key Performance Indicators and track them throughout the campaign lifecycle Identifying marketing process improvement opportunities and re-define the processes. Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Excellent oral and written communication skills Stakeholder Management:Experience in working with middle to senior management levels within existing organization /client organizations. Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and /or experience in client facing roles. Ability to lead and manage small/ mid-sized teams. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Exposure to the process of developing capability. Additional Information: Overall experience of 9+ years in designing / managing marketing campaigns with at least 4-5 years of hands-on functional consulting experience preferably in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience MBA from a tier 1 or 2 college. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore. Ability to establish and build on working relationships effectively. Experience in managing small/ mid-sized teams. Experience in working with middle to senior management levels within existing organization /client organizations. Strong experience in shaping and driving engagements and ability to lead project teams. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions " underpinned by the world's largest delivery network " Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting: Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategys services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, . Qualifications Experience: Minimum 9+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accentures Strategy & Consulting Global Network Song practice. The Practice- A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills- Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

Marketing Automation & CRM Management: Oversee the management of marketing automation platforms (e.g., SFMC, Marketo) to ensure campaigns are executed efficiently and effectively. Maintain and optimize the integration of marketing systems with CRM (e.g., Salesforce), ensuring data accuracy and seamless handoff of leads to sales. Implement workflows, automations, and segmentation strategies that drive personalized marketing campaigns. Data Management & Analysis: Manage the integrity and quality of marketing data, ensuring accurate tracking of campaign performance and lead data. Conduct regular data hygiene processes, including lead scoring, deduplication, and database segmentation. Provide data-driven insights and recommendations for campaign optimization and performance improvement. Campaign Performance & Reporting: Create and maintain dashboards and reports to track marketing KPIs such as lead generation, funnel conversion, customer acquisition cost (CAC), and return on marketing investment (ROMI). Analyze marketing metrics to assess the effectiveness of campaigns and identify opportunities for improvement. Report on key performance trends and provide actionable insights to the marketing team and senior leadership. Process Optimization & Efficiency: Identify opportunities to streamline marketing processes, reduce inefficiencies, and improve campaign execution speed. Develop and maintain documentation for marketing processes, systems, and workflows. Collaborate with cross-functional teams to ensure alignment of marketing and sales processes, optimizing the lead handoff and conversion process. Technology & Tool Management: Act as the point of contact for marketing technology platforms, ensuring systems are properly configured, maintained, and optimized for performance. Research and evaluate new marketing technologies and tools that could improve the efficiency of the marketing team. Manage relationships with technology vendors and ensure effective use of marketing tools. Essential Skills & Experience Experience 3-5 years of experience in marketing operations, marketing analytics, or a related role. Technical Proficiency: Strong experience with marketing automation platforms (e.g., SFMC, Marketo) and CRM systems (e.g., Salesforce). Proficiency in data analytics tools and reporting platforms (e.g., Google Analytics, Excel, Tableau, Power BI). Familiarity with lead scoring, segmentation, and campaign attribution models. Basic understanding of HTML, email marketing best practices, and web analytics. Analytical Skills: Strong analytical and problem-solving skills with the ability to analyze complex data sets and make data-driven decisions. Process-Oriented Ability to design and improve marketing processes for greater efficiency and effectiveness. Communication Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical stakeholders. Desirable Skills & Experience Experience with advanced marketing analytics techniques (e.g., funnel analysis, attribution modeling, customer journey mapping). Knowledge of data privacy regulations such as GDPR and CCPA and how they impact marketing operations. Certification in marketing automation platforms (SFMC, Marketo) or CRM (Salesforce).

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Custom Software Engineering Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC. Campaign Management:Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations. Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution. Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment. API Integration:Exposure to API integration to fully utilize SFMC's API capabilities. Marketing Automation Best Practices:Knowledge of Marketing Automation best practices. Salesforce Marketing Cloud Social Studio:End to end understanding of SFMC Social Studio. HTML and CSS:Familiarity with HTML and CSS for email template customization. Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights. Roles and Responsibilities: Campaign Planning and Requirements Gathering: Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively.SFMC Configuration and Development: Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution. Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization. Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.Campaign Execution and Management: Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools. Create Cloud pages within SFMC tool as per brief provided. Ensure accurate targeting and segmentation of campaign audiences. Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. Conduct A/B testing and optimization to improve campaign effectiveness and customer experience. Troubleshoot and resolve any technical issues related to campaign execution.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation

We are looking for an experienced Marketing Automation Team Lead with 8-10 years of industry experience, including a minimum of 5 years in Salesforce Marketing Cloud (MC) and 2 years in a leadership role. Location - Bangalore Your Future Employer A leading global organization committed to driving digital transformation and marketing automation excellence. Responsibilities Leading and mentoring a team of 15-20 members to enhance their expertise in Salesforce Marketing Cloud. Overseeing and optimizing custom processes, features, and capabilities within the platform. Managing the lead evaluation process to ensure efficient qualification and distribution of marketing leads. Collaborating with onshore marketing automation leaders to analyze business requirements and implement effective solutions. Requirements 8-10 years of industry experience, including 5+ years in Salesforce Marketing Cloud and 2+ years in a leadership role. Strong expertise in Salesforce Marketing Cloud (SFMC). Preferred: Salesforce Marketing Cloud Engagement Certifications. Knowledge of Salesforce.com. Whats in It for You? Opportunity to lead a growing team in a global organization. Work with cutting-edge marketing automation technologies. Collaborate with US-based teams on high-impact projects. Career growth and professional development in a leadership role. Profile Keywords: Marketing Automation, Salesforce Marketing Cloud, Email Marketing, Campaign Operations, Team Management, Lead Management, Salesforce.com, Digital Marketing, Adobe Workfront, Agile Development.

Overview The main purpose of the role is to provide architectural design governance, and technical leadership, develop and deliver customized solutions within the Salesforce Marketing Cloud platform to support critical business functions, and meet project requirements. This will be an established working model with various IT stakeholders across different business sectors. Responsibilities Work with SFMC Business Analyst, Sector Product Owner, Sector IT, and Marketing teams to transform new requirements into best practice-led Salesforce Marketing Cloud technical design. Work directly with stakeholders to design/govern highly usable, scalable, extensible, and maintainable Salesforce solutions. Create detailed level project plans and status reports Deal with ambiguous problems, take responsibility for finding solutions and drive towards simple solutions to complex problems. Troubleshoot key implementation issues and demonstrate the ability to drive to a successful resolution. Use deep business knowledge of SFMC to help assist with estimation for major new initiatives. Provide oversight to the development team (up to 5 resources) and ensure sound technical delivery of the product Design and Implement complex solutions in Email Studio, Mobile Studio, Web Studio (cloud pages), Automation Studio, Journey Builder, etc Implement integrations with other systems using SSJS and APIs Contribute to SFMC CoE building activities by creating reference architectures, common patterns, data models, and re-usable assets that empower our stakeholders to maximize business value using the breadth of the Salesforce solutions available, also harvesting knowledge from existing implementations. Evangelize and educate internal stakeholders about SFMC technology Qualifications Bachelors degree in IT, Computer Science, or equivalent 9-14 plus years of IT experience with at least 5+ years of experience with SFMC developer toolkit, including Email Studio, Mobile Studio, Advertising Studio, Web Studio, Administration, etc Bachelors Degree in Information Technology, Computer Science, MIS, Business, or similar field. Experience developing customer-facing user interfaces with Lightning Components Active SFMC Developer Certification (SFMC Admin, Email Specialist, SFMC Developer, SFMC Consultant) Experience in API Integrations using SSJS Agile delivery experience. Self-motivated and creative

Expected Skills/ Competency/JD Design, configure, and manage Pardot marketing automation workflows including Engagement Programs, Email Campaigns, Landing Pages, and Forms. Integrate Pardot with Salesforce CRM using standard connectors and custom logic where needed. Build and optimize lead scoring models and grading rules. Implement dynamic content, personalization, and segmentation strategies to improve campaign effectiveness. Develop and maintain automation rules, completion actions, and custom redirects. Collaborate with stakeholders to define campaign objectives and ensure alignment with business goals. Monitor and analyze campaign performance metrics and recommend enhancements. Maintain data hygiene and manage syncing issues between Pardot and Salesforce. Must have Skill set Proven experience with Salesforce Pardot (Marketing Cloud Account Engagement). Strong understanding of Pardot-Salesforce integration, lead management, and campaign ROI tracking. Proficiency in HTML, CSS, and JavaScript for email templates and landing page customization. Experience with marketing automation best practices and B2B marketing concepts. Experience in creating reports and dashboards for campaign performance. Good to have Skill set Pardot Specialist or Consultant certification.

Warm Greetings from SP Staffing!! Role :Salesforce Marketing Cloud Experience Required :5 to 10 yrs Work Location :Bangalore Required Skills, Salesforce Marketing cloud Email Studio, Journey Builder, MobileStudio, Automation Studio Interested candidates can send resumes to nandhini.spstaffing@gmail.com

Job Purpose The Salesforce Marketing Cloud (SFMC) Specialist will be responsible for managing the key communication channels (Notifications, SMS, Email, WhatsApp etc.) for Narayana Health. They will closely work with multiple stakeholders across Creative, Content, Digital, Brand & Hospitals to deliver relevant targeted communication and drive users to drive growth. Key Responsibility Statement 1. Support campaign planning and execution by working with internal teams (Digital, Retention, Acquisition, Contact Center). 2. Execute email and multi-channel campaigns using SFMC tools like Journey Builder, Automation Studio, and Email Studio. 3. Create audience segments and manage data extensions via Contact Builder for targeted messaging. 4. Build and manage automated and personalized customer journeys, including trigger-based communications. 5. Track and report campaign performance using SFMC Analytics, Datorama, and other reporting tools. 6. Manage lead workflows, ensure database hygiene, and maintain accurate exclusion lists. 7. Assist in A/B testing and optimize campaigns based on open rates, CTR, conversions, and engagement trends. 8. Support lifecycle messaging strategies aimed at customer acquisition, retention, and upselling. 9. Coordinate with design and content teams to deliver creative briefs and ensure quality deliverables. 10. Stay up to date with SFMC features and CRM trends to recommend improvements. Candidate Requirement : 4 to 8 years of experience in CRM, with at least 2 to 3 years working on Salesforce Marketing Cloud (SFMC) or similar platforms like CleverTap, Netcore, or MoEngage. Background in customer acquisition and retention strategies is a plus. Run and support email and digital campaigns in SFMC. Segment audiences and manage data extensions. Track campaign metrics like open rates and clicks. Fix basic issues and support platform tasks.

Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Manager Management Level: 07/ Manager Location: Bangalore Must have skills: Salesforce Marketing Cloud Good to have skills: Pardot Job Summary : Practice: Strategy Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce marketing platform ecosystem You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles Responsibilities: As part of the team, you will drive the following: Design new campaign strategies and marketing plans across all channels. Conduct client's Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem. Experience developing next best action strategies Developing business case for campaign strategies, technology solutions. Experience with value architecting. Derive insights for campaign, work on Campaign attribution and optimization strategy Define campaign Key Performance Indicators and track them throughout the campaign lifecycle Identifying marketing process improvement opportunities and re-define the processes. Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Professional Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Excellent oral and written communication skills Stakeholder Management:Experience in working with middle to senior management levels within existing organization /client organizations. Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and /or experience in client facing roles. Ability to lead and manage small/ mid-sized teams. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Exposure to the process of developing capability. Additional Information: Overall experience of 9+ years in designing / managing marketing campaigns with at least 4-5 years of hands-on functional consulting experience preferably in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience MBA from a tier 1 or 2 college. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore. Ability to establish and build on working relationships effectively. Experience in managing small/ mid-sized teams. Experience in working with middle to senior management levels within existing organization /client organizations. Strong experience in shaping and driving engagements and ability to lead project teams. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions " underpinned by the world's largest delivery network " Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy Consulting: Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategys services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, . Qualification Experience: Minimum 9+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2

Skill required: Marketing Operations - Creative Design Designation: Content Development Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Broad areas of work include: Auditing campaigns and online content for the website Completing audits as per client's requirements and agreed timelines Support process transformation activities based on analysis of QA results Ensure quality and timely completion of audits Ensure clear feedback on errors Flag risks to quality to the leads and reporting of audit results Team management in absence of the leadRole requires Digital Marketing Ads & Promotion creation/design 1 -2 yr/s experience in content management process and campaign management Experience in working with globally distributed teams 2-4 years of experience in a quality process as an auditor preferably in the content management spaceCreative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. What are we looking for? Experience in content/campaign management systems like SDL Tridion, AEM,ACM,SFMC etc Knowledge/basic experience in HTML coding and CSS Strong Interpersonal and communication skills including ability to interact with senior members in the project board. Ability to work independently with minimal supervision as a self-starter and chase down people/teams to achieve closure when required. Ability to take end-to-end ownership of audits by collaborating across teams and individuals. An organized and planned approach to work with the ability to move things swiftly despite several dependencies. Appreciation of the need for documentation. Roles and Responsibilities: Primary activities include Audit requests for all types of work using standard checklists Tracking audit results Managing analysis of issues by conducting RCA, pareto analysis etc Completing audits based on targets and timelines Adhere to the audit framework when conducting audits Identify common defects and devise measures and actions for improvement Reporting audit results, feedback and progress on improvements at frequency defined by management Coach individuals to improve their output quality Maintain checklists versions and communicate updates to the teamOther management activities Identify operational risks and issues related to current process and indicate to operations Be flexible to work in shift hours ensuring complete overlap with markets and stakeholders Help in overall team's workload by managing own deliverables and help team when required Qualifications Any Graduation

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Quality Auditing Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The QA Specialist be a part of the team responsible for auditing website for various markets that deliver of marketing services to our client regarding the campaign and content management processes. Broad areas of work include: Auditing campaigns and online content for the website Completing audits as per client's requirements and agreed timelines Ensure quality and timely completion of audits Ensure clear feedback on errors Flag risks to quality to the leads and reporting of audit resultsRole requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Technical Skills: Experience in content/campaign management systems like SDL Tridion, AEM,ACM,SFMC etc Knowledge/basic experience in HTML coding and CSSFunctional Skills: 1yr experience in content management process and campaign management Experience in working with globally distributed teams 2 years of experience in a quality process as an auditor preferably in the content management spaceInterpersonal Skills: Strong Interpersonal and communication skills including ability to interact with senior members in the project board. Ability to work independently with minimal supervision as a self-starter and chase down people/teams to achieve closure when required. Ability to take end-to-end ownership of audits by collaborating across teams and individuals. An organized and planned approach to work with the ability to move things swiftly despite several dependencies. Appreciation of the need for documentation. Roles and Responsibilities: The responsibilities / authorities include:Primary activities include Audit requests for all types of work using standard checklists Tracking audit results Completing audits based on targets and timelines Adhere to the audit framework when conducting audits Identify common defects and devise measures and actions for improvement Reporting audit results, feedback and progress on improvements at frequency defined by management Coach individuals to improve their output quality Maintain checklists versions and communicate updates to the teamOther management activities Identify operational risks and issues related to current process and indicate to operations Be flexible to work in shift hours ensuring complete overlap with markets and stakeholders Help in overall team's work-load by managing own deliverables and help team when required Qualifications Any Graduation

Role & responsibilities 3-5 Years experience in Salesforce Marketing Cloud Account Engagement (Pardot) implementations Understand end-to-end marketing processes including campaign creation (email/web/social), lead generation, lead scoring, qualification, distribution, and conversion, including closed loop reporting, by demonstrating CRM technologies and data. Understands APIs available in MCAE/Pardot to develop integration solutions, when necessary Experience with sync processes and limitations with Salesforce. Deep knowledge and understanding of Marketing data shared between MCAE/Pardot and Salesforce Preferred candidate profile MCAE/Pardot Specialist and MCAE/Pardot Consultant certifications Experience with building B2B Marketing Analytics dashboards Experience configuring Salesforce Engage Understands available connectors to Pardot to push/pull data between systems Basic HTML/Css experience preferred

Salesforce Marketing Cloud Developer Looking for a world of opportunities and a fulfilling career? We are a creative digital consultancy. We combine leading digital and creative capabilities with the deep industry knowledge and experience Deloitte is known for. That means, our clients can bring us their biggest challenges, knowing we have what it takes to bring a business vision to life. Work You’ll Do Practitioners will integrate and learn from talented colleagues who have focused around core domains that we may not have had visibility into. Our move towards integrated solutions demands that everyone adopt a growth mindset and invest in expanding their understanding of what we bring to the marketplace. Practitioners will be able to develop skills in a Portfolio that represents the unification of the some of the most diverse, globally recognized brands and businesses in the organization—an exciting opportunity for their career development. Has excellent communication and interpersonal skills The Team The Customer & Marketing Offering Portfolio integrates our most differentiated, globally recognized customer and marketing businesses. It focuses on owning the commercial agenda through growth strategy, enhanced user experiences, and engagement through the entire customer lifecycle. From our core strengths in creative design, to strategy, platforms and solutions, as well as our continued growth through acquisitions, we are specifically positioned to bring fully integrated solutions to our clients. We are all consumers and personal marketers. This reality is what makes the Customer & Marketing Offering Portfolio so exciting. What we deliver in the market each and every day directly impacts who we are as customers. We are able to deliver on outcomes for the very products and services that we have the privilege of engaging with ourselves. Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients’ brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients’ marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios. We serve our clients through the following types of work: Cross-channel customer engagement strategy, design and development (web, mobile, social, physical) eCommerce strategy, implementation and operations Marketing Content and digital asset management solutions Marketing Technology and Advertising Technology solutions Marketing analytics implementation and operations Advertising campaign ideation, development and execution Acquisition and engagement campaign ideation, development and execution Agile based, design-thinking, user-centric, empirical projects that accelerate results Qualifications and Experience: Engage/ lead teams to execute projects and be the key interface to end users Analyze and identify gaps in functional/business requirements and should be able to effectively communicate this to both Business and Functional analysts Architecting requirements, analysis & providing marketing insight in other phases across existing and identified marketing programs ensuring delivery on planned value Playing a key liaison role during technology implementation, providing direction and requirements clarity and testing new and enhanced capabilities, prior to release into production Analyze, estimate and recommend solutions with in-depth understanding of customer landscapes Should be able to assess the impact on technical designs caused by changes in functional requirements Develop end-to-end marketing automation solution leveraging contact builder, email studio, automation studio, journey builder etc. Build/configure integration between Salesforce Marketing Cloud and CRM/other application using MC Connector/Middleware/SOAP/REST based solution Trains/mentors other practitioners on Salesforce Marketing Cloud and help build Deloitte marketing capabilities, thought leadership and assets Maintains alignment with Salesforce Marketing Cloud development best practices Required: Understand functional requirements and should be able to develop technical design using standard patterns and be able to communicate the same effectively to the team members. Minimum of 3-5 years of experience on Marketing Cloud/Eloqua or similar marketing platform Should have very good technical problem solving skills. Ability to analyze and identify gaps in functional/business requirement and should be able to effectively communicate with both Business and Functional analysts on the same. Ability to assess the impacts on technical design because of the changes in functional requirements. Ability to perform independent quality reviews on the project. Must have deep understanding of different kind of marketing programs in a multi- channel campaign and marketing world Preferred: Good knowledge on Front End skills such as HTML/CSS Good knowledge on SQL,SSJS, Ampscript, Execution of A/B Testing. Experience/ knowledge on tools such as Litmus/Email on Acid Experience on similar marketing platforms such as Pardot or Adobe Marketing Cloud would be plus

Since June 2021, frog is part of Capgemini Invent . frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. Were inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications. Joining frog means youll be joining the pond, a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community and the world at large. Your Role Marketing Automation: Develop and implement marketing automation programs and campaigns to enhance engagement and ROI. Martech Analysis: Evaluate the current marketing technology stack from a people, process, and system perspective. Deliver strategic insights and recommendations to stakeholders based on the analysis. Solution Design: Translate business requirements into innovative marketing solutions by leveraging digital platform capabilities. Optimization: Recommend and implement solutions to maximize the effectiveness of marketing technology. Project Management: Design, scope, and specify martech projects, ensuring timely delivery and alignment with business objectives. Framework Development: Construct models and frameworks to simplify and structure complex situations. Custom Solutions: Manage the delivery of tailored solutions, including interfaces and system integrations. Continuous Learning: Stay updated on emerging techniques and technologies through research and learning. Your Profile 6+ years of hands-on experience with marketing technology platforms such as Salesforce Marketing Cloud (SFMC), Adobe Experience Manager (AEM), or HubSpot. In-depth knowledge of marketing platforms, enterprise-level systems integration, and IT initiatives. Proficiency in SQL and database management for handling data effectively. Strong analytical and decision-making skills with the ability to solve complex problems. Excellent oral and written communication skills. Proven ability to collaborate effectively with peers, teams, and leadership. Good To Have Experience working with Customer Data Platforms (CDPs). Expertise in API integration and ETL processes. Salesforce Marketing Cloud or Adobe certifications. Equal Opportunities at frog Frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

Your Impact Function as the Marketing Cloud Subject Matter Expert (SME) for the technical and operational configuration (and needs) of the customer. Serve as the single point of customer accountability responsible for orchestration of all Signature deliverables, experience, and renewal, and expansion. Cultivate and maintain stakeholder relationships with the customers IT and business executive leadership, sponsors, and decision-makers within customer organizations that have purchased Signature. Help your customers achieve their business goals and outcomes on the Salesforce Marketing platform by: Coordinating the completion of the Signature Success catalog of services as required for your customer Providing timely, proactive Salesforce feature guidance based on the areas of interest for your customer Acting as an advisor to your customers for the adoption of new features of Salesforces annual release schedules and identifying potential challenges and risks to your customer's implementation Communicate the value of Signature Success. Be accountable for ensuring all collaborators understand this value so that customers continue to renew Signature Success. Act as an advocate for customers during the triage and resolution of high severity cases to assist with the timely resolution of these issues. Proactive Support & Enhancement: Conduct quarterly reviews, identify trends, and provide tailored release recommendations to ensure stability, performance, and feature enhancement. Internal Relationship Building: Forge strong multidisciplinary relationships with Sales, Engineering, and Product Management to lead and coordinate customer relationships for success and revenue opportunities. The CSM may be required to occasionally be available for some after-hour or weekend coverage depending on the customers need. Evolution of Roles: Anticipate and adapt to role changes per evolving Salesforce needs. Minimum Skills: Experienced professional with 8+ years of relevant industry expertise in Technical Customer Success, Customer Success Manager, SaaS platform use or project leadership, Technology Consulting, Technology Solutions Development, Technical and/or Solutions Architecture. Exceptional communication and presentation skills with demonstrated ability to communicate and influence effectively at all levels of the organization, including executive and C-level. Skills for both analyzing technical concepts and translating them into business terms and for mapping business requirements into technical features. Ability to explain complex technical concepts in business-friendly terms to customers, then explain customer needs to internal partners. Coordinate and work closely with high volume events and/or key events for the customer. Experience leading efforts of cross-functional teams to facilitate resolution or disposition of customer needs or projects. Preferred Requirements: +2 years in Salesforce Ecosystem. Salesforce product certifications are a plus (Marketing Associate, Marketing Cloud Administrator, Salesforce Certified Associate, Marketing Cloud Account Engagement Specialist, Marketing Cloud Email Specialist). Deep understanding of Marketing Cloud, marketing automation, personalization, advertising, and/or marketing platforms. Deep understanding of Digital Marketing processes, challenges and trends Knowledge of Salesforce Marketing Cloud features and applications and able to articulate the value and how a Customer can benefit from Signature Success for Marketing Cloud Knowledge of Salesforce product suite and features, capabilities, best use, and how to deploy, including knowledge of the Salesforce platform and ecosystem. Degree or equivalent experience required. Experience will be evaluated based on the strengths you'll need for the role (e.g. demonstrated behaviors in previous jobs, that align to role needs such as extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Assoc Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years Language - Ability: English - Advanced What would you do? Requirements:Marketing Automation Strategy execution: Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Salesforce Marketing Cloud.Role requires Campaign Tech Lead (Salesforce marketing cloud) What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge and hands-on experience in configuring and utilizing Salesforce Marketing Cloud tools and features, including Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder. Marketing Automation Experience:Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics. CRM Integration:Experience in integrating Salesforce Marketing Cloud with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow. AMPscript and SQL:Proficiency in AMPscripts and SQL to customize email content, create complex data filters, and perform advanced data manipulations. Team Leadership:Strong leadership skills to guide and mentor a team of SFMC developers and administrators. Problem-Solving:Ability to analyze complex technical issues, identify root causes, and propose effective solutions. Communication Skills:Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders. Technical Leadership: Lead a team of SFMC developers and SMEs, providing technical guidance, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards.SFMC Implementation: Design, configure, and implement various components of SFMC, including journeys, automation workflows, email templates, landing pages, and data extensions, while ensuring scalability and maintainability.Integration and Data Management:Oversee data integration between SFMC and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns.Campaign Execution: Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes.A/B Testing and Analytics: Utilize SFMC s analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies.Security and Compliance: Ensure SFMC implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies.Troubleshooting and Issue Resolution: Act as the technical escalation point for SFMC-related issues and Roles and Responsibilities: Documentation and Training: Create technical documentation, guidelines, and best practices for SFMC usage. Conduct training sessions to upskill the marketing and technical teams on SFMC functionalities.Stay Updated with SFMC Trends: Keep abreast of the latest updates, features, and trends in Salesforce Marketing Cloud to suggest innovative solutions and improvements.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation

Skill required: Marketing Operations - Creative Design Designation: Digital Content Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years Language - Ability: English - Advanced What would you do? The QA Analyst be a part of the team responsible for auditing website for various markets that deliver of marketing services to our client regarding the campaign and content management processes. Role requires Digital Marketing Ads & Promotion creation/design Auditing campaigns and online content for the website Completing audits as per client's requirements and agreed timelines Ensure quality and timely completion of audits Ensure clear feedback on errors Flag risks to quality to the leads and reporting of audit resultsCreative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. What are we looking for? Functional Skills: 1yr experience in content management process and campaign management Experience in working with globally distributed teams 2 years of experience in a quality process as an auditor preferably in the content management spaceInterpersonal Skills: Strong Interpersonal and communication skills including ability to interact with senior members in the project board. Ability to work independently with minimal supervision as a self-starter and chase down people/teams to achieve closure when required. Ability to take end-to-end ownership of audits by collaborating across teams and individuals. An organized and planned approach to work with the ability to move things swiftly despite several dependencies. Appreciation of the need for documentation.Technical Skills: Experience in content/campaign management systems like SDL Tridion, AEM,ACM,SFMC etc Knowledge/basic experience in HTML coding and CSS Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts The responsibilities / authorities include:Primary activities include Audit requests for all types of work using standard checklists Tracking audit results Completing audits based on targets and timelines Adhere to the audit framework when conducting audits Identify common defects and devise measures and actions for improvement Reporting audit results, feedback and progress on improvements at frequency defined by management Coach individuals to improve their output quality Maintain checklists versions and communicate updates to the teamOther management activities Identify operational risks and issues related to current process and indicate to operations Be flexible to work in shift hours ensuring complete overlap with markets and stakeholders Help in overall team's work-load by managing own deliverables and help team when required Qualifications Any Graduation

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Digital Platform Arch Assoc Principal Qualifications: Any Graduation Years of Experience: 5 to 7 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC.Campaign Management:Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations.Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution.Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment.API Integration:Exposure to API integration to fully utilize SFMC s API capabilities.Marketing Automation Best Practices:Knowledge of Marketing Automation best practices.Salesforce Marketing Cloud Social Studio:End to end understanding of SFMC Social Studio.HTML and CSS:Familiarity with HTML and CSS for email template customization.Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPls) and providing actionable insights. Roles and Responsibilities: Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively. SFMC Configuration and Development:Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution.Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization.Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management:Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools.Create Cloud pages within SFMC tool as per brief provided.Ensure accurate targeting and segmentation of campaign audiences.Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.Troubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Read about us. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Stakeholder Management:Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership. Resource Coordination:Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity. Problem-Solving:Strong analytical and problem-solving skills to address project challenges and make data-driven decisions. Team Leadership:Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership Roles and Responsibilities: Project Planning and Requirement Gathering: Collaborate with client stakeholders, technical leads, and campaign developers to define project/campaign scope, objectives,deliverables,and timelines.Create comprehensive project plans, outlining tasks, dependencies, resource requirements, document, and track updates regularly. Ensure request submitted by Clients are complete and accurate before assigning it to Campaign Developers.Stakeholder Communication: Act as the primary point of contact for all project-related communications.Regularly engage with client stakeholders to provide updates on project progress, gather feedback, and manage expectations.Resource Management: Allocate project and campaign tasks to campaign developers and technical leads based on their expertise and availability. Ensure that team members have the necessary resources and support to fulfil their responsibilities effectively.Risk Assessment and Mitigation: Identify potential project risks and issues, both technical and non-technical, and develop mitigation strategies to minimize their impact on project success.Post Implementation Review: Ensure Deliverables meet the highest standards of quality, adhering to best practices and client requirements. Conduct thorough testing and review processes before deliverables are shared for client review and approval. Ensure feedbacks are well documented and communicated to Developers/ Team leads.Marketing Automation Platform Knowledge: Familiarity with Braze, Adobe Experience Cloud or Salesforce Marketing Cloud platforms or equivalent platforms and their respective tools(e.g.,Adobe Campaign,SFMC Email Studio,Journey Builder).Budget and Cost Control: Manage project budgets, track expenses, and control costs throughout the project lifecycle. Work closely with finance teams to ensure project financials align with the approved. Timeline Management: Monitor project timelines,identify potential delays,and implement corrective actions to keep the project on track for timely delivery. Change Management: Manage change requests and scope adjustments throughout the project. Evaluate the impact of changes on timelines, resources, and budgets and obtain necessary approvals.Reporting and Documentation: Provide regular project status reports to client stakeholders, senior management, and other relevant parties. Maintain comprehensive project documentation, including meeting minutes, action items,and project-related decisions. Issue Resolution: Facilitate issue resolution by collaborating with cross-functional teams, identifying root causes Qualifications Any Graduation

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? API Integration:Exposure to API integration to fully utilize SFMCs API capabilities. Marketing Automation Best Practices:Knowledge of Marketing Automation best practices. Salesforce Marketing Cloud Social Studio:End to end understanding of SFMC Social Studio. HTML and CSS:Familiarity with HTML and CSS for email template customization. Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights. Roles and Responsibilities: Requirement:Campaign Planning and Requirements Gathering: Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively.SFMC Configuration and Development: Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution. Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization. Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.Campaign Execution and Management: Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools. Create Cloud pages within SFMC tool as per brief provided. Ensure accurate targeting and segmentation of campaign audiences. Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. Conduct A/B testing and optimization to improve campaign effectiveness and customer experience. Troubleshoot and resolve any technical issues related to campaign execution.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership.Must Have Skills: Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC. Campaign Management:Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations. Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. Qualifications Any Graduation