Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing. Perform ongoing keyword discovery, expansion and optimization. Research and implement search engine optimization recommendations. Research and analyze competitor advertising links. Develop and implement link building strategy. Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google. Required Experience, Skills and Qualifications: Minimum 1-3 years of SEO, SEM, SMO, keyword research/ timeframe analysis, On - page Optimization, Off - page Optimization experience. Google analytics, Web analytics. Well versed in white hat technologies used in SEO. College graduate in any discipline, preferably in Engineering, Computer Application. Perks and Benefits: Salary will be discussed according to the current CTC.

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