Ecommerce & Digital Marketing Head - Beverages Cheran Group of Companies

5.0 - 9.0 years

0 Lacs

coimbatore, tamil nadu

On-site

The role requires a skilled professional in Inventory Management, Social Media Advertising, Google Analytics, Project Management, Team Management, Email Marketing, and Customer Relationship Management (CRM). As the Head of Digital Marketing, you will be responsible for developing and executing digital marketing strategies to enhance brand visibility. You will oversee various online marketing channels such as SEO, SEM, social media, email marketing, and display advertising. Leading and guiding a team of digital marketing experts will be a key part of your role. Analyzing web traffic metrics and proposing solutions to enhance online presence are essential tasks. Collaboration with content, design, and product departments to ensure brand consistency is crucial. Monitoring competitors and suggesting innovative ideas to differentiate the brand from the competition are also part of your responsibilities. Keeping up-to-date with digital marketing trends and exploring new potential channels is necessary. Managing the digital marketing budget efficiently and allocating resources appropriately are key aspects of the role. Qualifications include a Bachelor's degree in Marketing, Business, or a related field. Proven experience in a leadership position in Digital Marketing is required. A solid grasp of digital marketing principles, SEO, SEM, analytics, and social media is essential. Strong leadership and team management abilities are crucial. Excellent communication and interpersonal skills are necessary. An analytical mindset with problem-solving capabilities is highly valued. Experience in budget management and forecasting is advantageous. Key Skills: - Google Analytics - SEO/SEM tools - Social media platforms - Email marketing software - Content Management Systems (CMS) - PPC advertising - Data analysis - Project management,

Posted 1 week ago

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