SEO/GEO Specialist

You will be responsible for driving online visibility and optimizing strategies to reach the right audience for Nano Nino's products. Your role will involve the following key responsibilities: - Develop, execute, and monitor on-page and off-page SEO strategies. - Conduct keyword research and competitor analysis for growth opportunities. - Optimize website structure, metadata, and content to enhance ranking and traffic. - Collaborate with content and design teams to ensure SEO best practices are implemented across web assets. - Manage and improve Google Business Profiles, maps listings, and local directory presences. - Implement GEO-targeted strategies for regional search visibility. - Maintain consistent and accurate NAP details across all online platforms. - Track and report performance in specific local or regional markets. - Monitor performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, or Moz. - Provide actionable insights and monthly performance reports. - Identify trends, technical issues, and opportunities for ranking improvement. - Stay updated on search engine algorithm updates and SEO trends. - Experiment with new strategies like voice search and AI-driven content optimization. - Recommend improvements to site UX, loading speed, and architecture for better SEO performance. Qualifications and Skills required for the role include: - Bachelor's degree in Marketing, Computer Science, or related field. - 2-5 years of experience in SEO and GEO optimization (agency or product-based experience preferred). - Strong understanding of Google ranking algorithms and local search factors. - Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and Google tools. - Analytical mindset with strong reporting and presentation skills. - Knowledge of HTML/CSS basics is a plus. - Excellent communication and teamwork skills. It is beneficial to have experience in handling multi-location or international GEO campaigns, familiarity with AI-based SEO tools, automation platforms, and understanding of App Store Optimization (ASO) for mobile products. Join Nano Nino to be part of a fast-growing tech company working on cutting-edge digital solutions. You will collaborate with dynamic cross-functional teams and have the opportunity to directly impact product reach and growth with your SEO strategy. The company culture encourages experimentation, innovation, and continuous learning. (Note: Additional details about Nano Nino were not included in the provided job description.),