SEO Specialist

As a Digital Marketing Executive specialized in SEO and Google Ads, your role involves planning, implementing, and managing SEO strategies to enhance organic search rankings and drive website traffic. You will be responsible for keyword research, on-page and off-page SEO optimization, as well as managing and optimizing Google Ads campaigns across various platforms such as Search, Display, and YouTube. Your analytical skills will be vital in monitoring, analyzing, and reporting campaign performance using tools like Google Analytics and Google Ads Manager. Collaboration with the content team to create SEO-friendly content and conducting competitor analysis to identify opportunities will also be part of your key responsibilities. It is essential to stay updated with the latest trends and best practices in SEO and Google Ads to ensure effective campaign management. Key Responsibilities: - Plan, implement, and manage SEO strategies to improve organic search rankings and drive traffic. - Perform keyword research, on-page and off-page SEO optimization. - Manage and optimize Google Ads campaigns for Search, Display, and YouTube. - Monitor, analyze, and report campaign performance using tools like Google Analytics and Google Ads Manager. - Collaborate with the content team to create SEO-friendly content. - Perform competitor analysis to identify opportunities. - Stay updated with the latest trends and best practices in SEO and Google Ads. Qualifications Required: - Proven experience in SEO and Google Ads management. - Strong knowledge of Google Analytics, Google Search Console, Google Ads, and SEO tools (like SEMrush, Ahrefs, etc.). - Good communication and analytical skills. - Ability to work independently and as part of a team. In addition to the above responsibilities and qualifications, as a female candidate, you will be considered for this role due to internal policy, culture fit, or workplace environment reasons. Please note that the benefits of this role include an attractive salary package, career growth opportunities, and a friendly and supportive work environment. This is a full-time position that requires in-person work at the specified location.,