SEO & SEM Strategy Manager

As an SEO & SEM Strategy Manager with GMB Profiling Expertise at Multiplier AI, you will play a crucial role in optimizing performance, addressing client concerns, and scaling growth without increasing headcount. You will have the opportunity to work with top global pharma leaders such as Merck, Eli Lilly, Abbott, and more as the organization moves towards its IPO. Your main responsibilities will include developing and executing holistic SEO and SEM strategies across various platforms, taking ownership of GMB strategy and optimization, conducting in-depth analysis, and collaborating with cross-functional teams to drive measurable growth. **Key Responsibilities:** - Develop and execute holistic SEO and SEM strategies across web, YouTube, and GMB platforms to maximize visibility, traffic, and conversions. - Take full ownership of GMB strategy, optimization, and performance tracking to address client objectives and drive measurable growth. - Conduct in-depth keyword, audience, and competitor analysis to identify growth opportunities. - Build and deliver strategic SEO roadmaps for clients, including actionable insights for content, technical, and off-page improvements. - Optimize YouTube content (titles, tags, descriptions, playlists, thumbnails) and drive YouTube SEO performance. - Lead on-page, off-page, and technical SEO initiatives ensuring alignment with search engine best practices. - Collaborate with content, design, and performance marketing teams to create data-backed, SEO-optimized assets. - Drive SEM campaigns (Google Ads, Display, Video), ensuring ROI-focused outcomes. - Leverage analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, TubeBuddy/VidIQ) to measure success and present performance dashboards. - Stay updated on emerging SEO, SEM, and AI-driven optimization trends. **Qualifications Required:** - Bachelor's degree in Marketing, Communications, or a related field. - 4+ years of proven SEO and SEM experience, with strong hands-on and strategic capabilities. - Deep understanding of Google Analytics, Search Console, keyword planning, GMB, and performance reporting. - Proficiency with industry tools such as SEMrush, Ahrefs, Screaming Frog, TubeBuddy/VidIQ, and Google Business tools. - Knowledge of HTML, schema markup, WordPress, and technical SEO elements. - Analytical mindset with a focus on translating data into growth strategy. Joining Multiplier AI will provide you with the opportunity to lead SEO & SEM as a strategic practice within a high-growth digital organization, exposure to AI-driven marketing innovation, global client ecosystems, a collaborative culture, and continuous learning opportunities.,