SEO

We are seeking an ambitious, energetic, and highly motivated SEO Executive to join our dynamic digital marketing team. The ideal candidate will be passionate about search engine optimization, possess a strong analytical mind, and be eager to contribute to driving organic growth and online visibility for our clients. This role is crucial for implementing and managing SEO strategies to improve search engine rankings, attract targeted traffic, and maximize ROI.

Responsibilities:

• Conduct comprehensive on-site and off-site SEO analysis, including competitor analysis, to identify opportunities and challenges.
• Perform in-depth keyword research, identifying high-volume, relevant keywords and long-tail opportunities, and mapping them to content.
• Optimize website content, meta titles, descriptions, headings, and internal linking structures for improved search engine rankings and user experience.
• Develop and implement effective link-building strategies, including outreach, guest posting, and identifying authoritative sources to build a strong backlink profile.
• Utilize Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs) to monitor website performance, track keyword rankings, analyze traffic trends, and identify technical issues (e.g., crawl errors, duplicate content, site speed).
• Generate regular performance reports, translating complex data into actionable insights for stakeholders and management.
• Collaborate closely with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into all digital initiatives.
• Assist in developing content strategies by providing SEO-driven topics and optimization guidance.
• Stay meticulously up-to-date with the latest search engine algorithm changes, industry trends, and SEO best practices, adapting strategies accordingly.
• Contribute to the continuous improvement of SEO processes and methodologies.
• Assist in technical SEO audits to identify and resolve issues related to site architecture, mobile-friendliness, and structured data.

Skills Required:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, and keyword research tools (e.g., Google Keyword Planner, SEMrush, Ahrefs).
• Strong understanding of on-page, off-page, and technical SEO principles.
• Excellent analytical skills with the ability to interpret data and draw actionable conclusions.
• Demonstrated ability to create high-quality, SEO-optimized content.
• Familiarity with graphic design tools like Canva for creating visually appealing content elements.
• Strong communication skills, both written and verbal, for collaborating with internal teams and presenting insights.
• Attention to detail and a commitment to accuracy in all SEO tasks.
• Proactive and self-motivated with a strong desire to learn and adapt in a fast-paced environment.
• Basic understanding of HTML, CSS, and website architecture is a plus.