This is a hands-on role and requires rolling up the sleeves and getting things done with a lean team engaged in sales and marketing of a new SAAS product. This role is for entrepreneurial individuals who want to be a part of the next success story in AI SAAS and are willing to contribute accordingly. This role is for people with at least 5 years of prior experience of sales / marketing of SAAS products. If you do not fulfil all 3 of the above points , its best to skip this role and save your time. Thank you for reading About Company: Ryzup.ai is a new tech startup started by Ex-Rocket Internet team members to partner with fast growing companies, entrepreneurs, and investors in APAC, Europe and beyond. Our mission is to provide technology and tools to growing companies in their growth journey by helping them in various important areas of building a growing business. Since our launch in 2021, we have partnered with various fast growing companies and helped them to grow to the next level. We are a fast growing tech start-up building an Artificial Intelligence / Machine Learning based software and platform for finance for fast growing companies. We are headquartered in Singapore with a team in Singapore, India and SouthEast Asia. Our team includes experienced CFOs, finance professionals, engineers, CTOs and award winning team members. We are partners for some of the fastest growing startups in Asia, Australia, Europe and the US. Our team members have worked with many startups in Asia and Europe at various stages and helped them in their growth journey. About the Role : The Head of Marketing (HoM) will be responsible for developing and executing the company's marketing strategy to drive brand awareness, customer acquisition, and revenue growth. As a key member of the executive team, the Head of Marketing will lead all marketing efforts, including digital marketing, content strategy, brand positioning, public relations, product marketing, customer experience, and market research. This role requires a combination of creativity, strategic thinking, leadership, and data analytics. Key Responsibilities: Strategic Planning & Leadership: Develop and implement a comprehensive marketing strategy aligned with the company’s vision, goals, and market position. Lead, mentor, and manage the marketing team, fostering a culture of innovation, collaboration, and high performance. Act as a key member of the executive team, contributing to overall business strategy, budgeting, and decision-making. 2. Brand Development & Positioning: Oversee the development and execution of brand strategy, ensuring consistent brand messaging across all channels. Ensure strong brand identity and positioning in the market to differentiate the company from competitors. Manage the brand’s voice, tone, and public image, ensuring positive brand perception. 3. Digital Marketing & Technology Integration: Lead the development and execution of digital marketing strategies (e.g., SEO, SEM, email campaigns, social media, influencer partnerships, and paid advertising). Leverage marketing technologies, tools, and analytics platforms to optimise marketing efforts, measure performance, and improve ROI. Drive innovation in digital experiences and customer touch points across all online channels. 4. Market Research & Data Analysis: Oversee market research to identify new opportunities, customer insights, and competitive landscape. Use data and analytics to drive decision-making and continuously improve marketing strategies. Analyse key performance indicators (KPIs) to assess the effectiveness of marketing campaigns. 5. Customer Acquisition & Retention: Develop strategies to drive customer acquisition, conversion, and retention through targeted campaigns. Work closely with the sales team to align marketing efforts with sales goals and support the customer journey. Champion customer experience initiatives, ensuring all touch points are optimised for maximum engagement and loyalty. 6. Budgeting & ROI Management: Manage and allocate the marketing budget to ensure maximum ROI across all marketing channels. Track and report on marketing performance, adjusting strategies and tactics as needed to meet business objectives. Qualifications: Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s or MBA preferred). Experience: At least 5+ years of experience in senior marketing roles for a SAAS business, with a proven track record of leading marketing teams and delivering measurable results. Experience in SAAS marketing with a deep understanding of market dynamics, customer behaviour, and digital marketing trends. Skills & Expertise: Strong leadership and team management skills, with the ability to inspire and motivate teams. Expertise in digital marketing, branding, market research, and customer acquisition strategies. Proficiency with marketing analytics and data-driven decision-making. Excellent communication and interpersonal skills, with the ability to collaborate across departments and present to senior leadership. Strong business acumen, with a focus on achieving KPIs and driving company growth. Strong communication skills are a must. Show more Show less
