SEO Executive

As an SEO & SEM Specialist, your role will involve managing all search engine optimization and marketing activities to enhance organic search visibility, drive website traffic, improve search rankings, and execute paid advertising campaigns across various platforms like Google Ads, Bing Ads, and Social Ads. Your key responsibilities will include: - Developing, implementing, and managing SEO strategies to boost organic search rankings. - Conducting keyword research, competitor analysis, and on-page/off-page optimization. - Optimizing website content, meta tags, landing pages, and site structure for enhanced visibility. - Planning, executing, and monitoring SEM/PPC campaigns on platforms like Google Ads, Bing, Display, and YouTube. - Tracking, analyzing, and reporting on SEO/SEM performance metrics such as CTR, CPC, ROI, and conversions. - Collaborating with content, design, and development teams to ensure adherence to SEO best practices. - Staying updated with the latest search engine algorithms, tools, and trends. - Conducting regular website audits to identify and resolve technical SEO issues. - Optimizing ad copy, targeting, and bidding strategies for maximum campaign efficiency. To excel in this role, you should possess: - Proven experience as an SEO/SEM Specialist, Digital Marketing Executive, or similar position. - Strong knowledge of tools like Google Analytics, Google Search Console, Google Ads, Bing Ads, SEMrush, Ahrefs, Moz, and Screaming Frog. - Hands-on experience in on-page, off-page, and technical SEO. - Expertise in managing PPC campaigns across platforms like Google Ads, Display, and Remarketing. - Familiarity with HTML, CSS, and website CMS platforms such as WordPress and Shopify. - An analytical mindset with strong problem-solving and reporting skills. - Excellent communication skills and the ability to work effectively in a team environment. Preferred qualifications include experience in e-commerce SEO & SEM campaigns. This is a full-time, permanent position with the work location being in person.,