2.0 - 4.0 years

0 Lacs

chennai, tamil nadu, india

On-site

Were Hiring: SaaS Content Writer (2+ Years, B2B Experience) Were looking for a SaaS Content Writer who thinks like a product marketer and writes like a demand-gen strategist. Youre not just a wordsmith. You understand how B2B SaaS businesses grow, how enterprise buyers think, and how to turn product capabilities into content that ranks, resonates, and drives revenue. This role is perfect for someone who blends search performance, buyer psychology, and product storytelling to create content that attracts high-intent traffic and converts it into qualified pipeline across organic search, AI-powered experiences, and every stage of the funnel. What Youll Do: This isnt a fluff writing role. Its high-performance, product-aligned SaaS storytelling built to attract, educate, and convert decision-makers in HR, PeopleOps, and CHRO orgs. You&aposll be responsible for creating content that doesnt just rank it moves prospects through the funnel and drives pipeline velocity. Plan and write SEO-driven, funnel-aligned content: blog posts, landing pages, guides, and thought leadership assets Create content that speaks to every stage of the buyer journey: TOFU, MOFU, and BOFU Craft clear, compelling narratives across product use cases, comparisons, solutions, and integrations Write with intent and structure for both traditional SEO and Answer Engine Optimization (AEO) - LLMs, SGE, AI Overviews Collaborate with the SEO team to identify high-opportunity keywords, optimize for search intent, and drive measurable results Integrate insights from Google Search Console, GA4, Semrush, Ahrefs, and heatmaps to prioritize content creation and iteration Use behavioral data to optimize for scroll depth, click-through rates, and conversion points Translate complex SaaS product capabilities into compelling customer-facing narratives that resonate with decision-makers Partner closely with Product, Sales, and Customer Success to build content that supports acquisition, onboarding, education, and retention Align content with key value props, positioning statements, ICP pain points, and solution differentiation Build and maintain topic clusters and content architecture that supports SEO, demand-gen, and internal linking strategy Roll up your sleeves to support multi-channel distribution: email, social, sales enablement, and co-marketing initiatives Test new formats and storytelling approaches including video scripts, infographics, and carousel content What Were Looking For: 2+ years of experience writing for B2B SaaS, ideally in HRTech, PeopleOps, or MarTech domains A track record of creating SEO-driven content that ranks, generates pipeline, and influences buying decisions Deep understanding of: - On-page SEO fundamentals: keyword targeting, SERP analysis, content hierarchy - Search intent mapping across the full SaaS funnel from awareness to conversion - AEO (Answer Engine Optimization): writing for featured snippets, AI Overviews, and LLMs - SaaS product marketing principles: problem-solution framing, differentiation, value narrative Fluency in writing for enterprise decision-makers: CHROs, HR Directors, PeopleOps leads Proven ability to translate product capabilities into customer value through educational and comparison-based content Experience with product-led content formats: use cases, solution pages, integrations, competitor comparisons Comfortable using GSC, GA4, Ahrefs, Semrush, or equivalent to identify content gaps, growth opportunities, and performance wins A sharp editorial eye and a knack for writing in clear, structured, and LLM-readable formats (FAQs, definitions, bullet summaries) Analytical mindset comfortable tracking metrics, running experiments, and iterating content based on results. Resilience, integrity, and a hands-on approach from research to distribution. Detail-oriented, curious, and a never say never learner who thrives on taking ownership. Why Youll Thrive Here: Work with seasoned SEO leaders (we don&apost just write to rank, we write to close) See your content drive real pipeline, revenue, and enterprise signups Work in a high-growth company where organic leads are a strategic priority Zero-fluff environment: data-backed decisions, fast iterations, and real results Application Requirements: Share 35 best-performing SaaS articles or landing pages (with traffic/conversion insights if available) Write a Brief note: How do you approach writing a blog that drives both rankings and demo signups [Optional]: Have any of your articles shown up in AI Overviews or LLM-powered search platforms Mail the following items to < [HIDDEN TEXT] >, extra brownie points for cover letters! Show more Show less

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