SEO & Digital Content Writer

Role overview

The SEO & Digital Content Writer creates high-quality, search-optimized content that drives qualified traffic, engagement, and inbound demand. You will plan and produce content across blogs, landing pages, resource centers, and campaigns, using keyword and audience insights to shape topics, structure, and messaging. This role partners closely across product marketing and growth to turn strategy into content that ranks and converts. The right candidate knows when to use AI content and when to avoid it, and they've never turned in content that reads like an LLM wrote it.

Key responsibilities

• Develop and execute SEO-focused content briefs and outlines for blogs, landing pages, and resource content
• Write and edit clear, compelling, and technically accurate content that aligns with brand voice and target personas
• Perform keyword research, topic clustering, and SERP analysis to identify opportunities and inform content roadmap
• Optimize existing content for rankings and conversions (on-page SEO, internal linking, CTAs, meta data, headers)
• Use analytics tools to monitor performance and refine content strategy
• Stay current on SEO trends, algorithm updates, and content best practices and translate them into actionable recommendations

Required skills & experience

• 35+ years of experience in SEO content writing, with impeccable writing and editing skills
• Demonstrated success creating content that ranks and generates measurable organic traffic and leads
• Experience working with SEO and analytics tools (e.g., Google Search Console, Google Analytics, Ahrefs/SEMrush/Moz)
• Strong writing and editing skills with the ability to simplify complex topics for different audiences
• Experience writing for web in a B2B context, ideally in SaaS, technology, or related industries
• Excellent project management skills and experience working within content calendars and deadlines
• Strong collaboration skills and comfort working cross-functionally with marketing, product, and sales

What success looks like

• Consistent publishing of high-quality, optimized content that improves rankings for priority keywords
• Measurable growth in organic traffic, engagement, and inbound lead volume/quality from content

If you're interested, please send your resume, 23 writing samples (preferably SEO-driven pieces), and a brief note describing a piece of content you created that significantly improved organic performance.