SEO Content Writer

SEO Content Writer

About Us

We're a fast-growing, consumer-first D2C skincare brand, SEREKO

Our mission is to create meaningful, memorable brand experiencesand the content we create plays a huge role in that journey. That's where you come in.

creative and strategic Content Writer

Location

Experience Level

Industry

Key Responsibilities

Content Strategy & Planning:

• Develop content strategies to strengthen our online presence and align with overarching marketing objectives.

• Conduct thorough keyword research to identify opportunities and ensure relevance.

Content Development

• Produce well-researched, search-optimized articles, product descriptions, landing pages, and educational resources.

• Maintain a consistent brand voice across all digital touchpoints.
• Collaborate with cross-functional teamsincluding design, product, and marketingto create visually and editorially compelling content.

SEO & Performance Optimization

• Implement on-page SEO best practices, including metadata, internal linking, and schema where appropriate.

• Monitor content performance using analytics tools and continuously refine for improved rankings and engagement.
• Stay informed about search engine updates, industry developments, and competitive trends.

Qualifications & Requirements

• Education:

  Bachelor's degree in Marketing, Communications, Journalism, or related field.

• Experience:

  Minimum 2 years of professional writing experience, with a focus on SEO content for premium consumer brands, ideally within the skincare, beauty, or wellness sectors.
• Proven track record of driving organic traffic and improving keyword rankings.
• Exceptional writing, editing, and proofreading skills with attention to detail and brand consistency.
• Strong understanding of skincare terminology, ingredients, and consumer needs.
• Proficiency with CMS platforms (e.g., WordPress, Shopify) and analytics tools (Google Analytics, Search Console).