SEO Content Strategist & Implementation Specialist

Role Overview: As an experienced SEO Content Strategist with a strong background in fashion, lifestyle, or D2C industries, your main responsibility will be to develop and implement SEO-driven content strategies specifically tailored for men's ethnic fashion. You will be tasked with creating and executing regular content calendars for blogs, landing pages, and social media platforms. Your expertise in conducting keyword research, on-page optimization, and SEO audits will be crucial in enhancing organic search rankings. Additionally, you will optimize website and blog content using high-intent, long-tail keywords to drive traffic and engagement. Key Responsibilities: - Develop and implement SEO-driven content strategies tailored for men's ethnic fashion. - Create and execute regular content calendars for blogs, landing pages, and social media platforms. - Conduct keyword research, on-page optimization, and SEO audits to enhance organic search rankings. - Optimize website and blog content using high-intent, long-tail keywords to drive traffic and engagement. - Collaborate with content creators, influencers, designers, videographers, and social media managers to produce high-quality user-generated content and campaign materials. - Align content with brand identity and seasonal campaigns to build a cohesive and engaging online presence. - Provide SEO-aligned content and relevant hashtags for social media platforms like Instagram, YouTube, and emerging channels. - Monitor and leverage trending formats and culturally relevant themes to enhance audience engagement and brand visibility. - Assist in planning and executing pan-India digital campaigns that appeal to regional and national audiences. - Track and report campaign performance metrics, derive actionable insights, and optimize future strategies and content initiatives. Qualifications Required: - 2-5 years of experience in SEO content strategy, preferably within relevant industries. - Solid understanding of on-page/off-page SEO, proficiency in keyword tools like SEMrush and Ahrefs, and familiarity with analytics platforms. - Experience in coordinating with content creators, influencers, or UGC campaigns, coupled with knowledge of content performance metrics and reporting tools. - Awareness of cultural nuances and regional content trends across India. - Excellent communication, organizational, and project management skills. - Prior experience in ethnic fashion or menswear, hands-on knowledge of Shopify, WordPress, or similar CMS platforms, and understanding of multilingual or regional content strategies are advantageous.,