Job Title: Content Writer Location: WFO, Gurugram Job Type: Full-time About Us: Netway India is a product based company known for its flagship brand, Astroyogi - India's largest marketplace of spiritual sciences across technology platforms and partners. Currently, we have an enthusiastic and dynamic team of 110 members that manage a cross section of functions, including product, technology, sales, marketing, operations and content. Astroyogi is globally the largest provider of astrological content and is partnered with the top publishers and aggregators such as Yahoo!, MSN, Daily Hunt and OTT platforms such as Zee5 to name a few. With 5 million users and counting, we are excited about our future plans to continue with our exponential growth. Position Summary: As a Content Writer at Astroyogi, you will be responsible for creating high-quality written content that resonates with our target audience. You will write blogs, articles, and other forms of content that align with our brands voice and goals. This role involves a mix of short-form and long-form writing for digital platforms, helping us establish our thought leadership in the astrology and wellness space. Key Responsibilities: Blog & Article Writing: Research and write engaging, informative, and SEO-optimized blog posts and articles on topics related to astrology, wellness, self-growth, and personal development. Produce well-structured, readable content for a variety of audiences, balancing both educational and conversational tones. Stay updated with trends in the wellness and astrology industries to create relevant and timely content. Long-Form Content Creation: Write long-form content, including in-depth articles, guides, and eBooks that provide value and establish Astroyogi as an authority in the astrology and wellness space. Break down complex ideas and concepts into easy-to-understand, engaging, and informative content. Short-Form Content Writing: Write catchy and persuasive short-form content for social media platforms, advertisements, email newsletters, and landing pages. Craft engaging copy that captures attention and encourages action within a limited character space. SEO Content Writing: Conduct keyword research to optimize content for SEO and ensure higher visibility on search engines. Implement SEO best practices in all content, including proper use of keywords, meta descriptions, and internal/external links. Content Editing & Proofreading: Edit and proofread content to ensure high-quality, error-free writing that adheres to Astroyogis brand voice and style guidelines. Ensure content consistency and maintain a high standard for grammar, punctuation, and tone. Collaboration with Teams: Work closely with the marketing, design, and product teams to align content with campaign objectives and ensure consistency across all platforms. Gather feedback from stakeholders and make necessary adjustments to content as required. Audience Research: Understand the target audiences preferences and pain points to create relevant and engaging content. Use analytics and performance metrics to track content performance and optimize for better engagement and reach. Skills and Qualifications: Experience: Minimum of 2 years of experience as a content writer, preferably with experience in the wellness, astrology, or consumer tech industries. Writing Skills: Excellent writing, editing, and proofreading skills with a strong command of grammar, style, and tone. Content Types: Experience in writing both short-form and long-form content, including blogs, articles, web copy, social media posts, and email campaigns. SEO Knowledge: Understanding of SEO principles, keyword research tools (e.g., Google Keyword Planner, SEMrush), and how to optimize content for search engines. Research Skills: Strong ability to conduct research and transform complex ideas into clear, engaging, and accessible content. Creativity: Ability to generate new and fresh ideas for blog posts, articles, and campaigns that align with Astroyogis brand and voice. Time Management: Ability to manage multiple content pieces at once and meet deadlines in a fast-paced environment. Adaptability: Willingness to learn, grow, and adapt content strategies based on feedback and industry trends. Tech-Savvy: Comfortable with content management systems (CMS) and basic understanding of analytics tools like Google Analytics. Desirable Skills: Experience with writing for social media, email marketing, and paid campaigns. Familiarity with tools like Grammarly, Yoast, and other content creation and optimization platforms. Interest in astrology, wellness, and personal development is a plus.
