SEO, Centre of Excellence (Manager/ Senior Associate)

The short version:

What this role is about:

.Who we're looking for

s.Why you should app

re.About

ins.
We're backed by a number of eminent investors, including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestl, and Perfor

mics.The detailed version of the

role:
Kraftshala runs India's largest marketing program (in terms of placements), called the Marketing Launchpad. This is a 100% live, job-linked program which serves as a talent pipeline for agencies (eg. Publicis, Dentsu, IPG, Hiveminds), etc, as well as brands like Nestl, Nykaa, Google, Lenskart, Zomato, and 500+ other com

panies.
Unlike conventional programs, Kraftshala rapidly changes its curriculum, in some cases every month - keeping pace with changes like Google's algorithm updates, the rise of AI-driven content, and the integration of SEO with content and performance ma

rketing.
As the SEO Centre of Excellence, you are responsible for ensuring our programs are always at the cutting edge so that our students can add value to recruiting partners fr

om Day 1.
This

• includes:Developing Academ

  ic Content: Combining insights from your experience and conversations with SEO and performance marketing leaders to create simplified frameworks for professionals and students. You'll experiment with new tools and approaches - from keyword clustering and AI content generation to GA4 and Search Console analytics - to keep our training progra

• ms current.

  Consulting: You will be consulting students on SEO projects with our partnering brands. The goal is to ensure that the students deliver great results in their projects because that's how companies recruiting know the

• y are ready.Upgrading Tra

  ining design: Using instruction design principles and tech to upgrade students projects, engagements, and assessments, as well as create successf

• ul playbooks.Leading Exte

  rnal Experts: Managing output of 8-12 SEO experts in your team who take regular sessions, project feedback discussions, and interviews. These experts work part-time with us and will report to you. Your job would be to select, audit, coach, and support them in the best

• way poss

  ible.Training: You will also be taking regular sessions for small and large groups on a variet

• y of SEO topicsAnalysing o

  utcome metrics: Leverage data on how our students are performing during placements and in the early part of their job to figure out and plug training/

• admission g

  aps.Innovation: You'll also be involved in building new propositions/products by creating and evaluating concepts as Kraftshala expands to dif

• ferent audiences.(Optional) Soc

  ial Media Impact: We are going to create a lot of learning content on social media platforms. If you are interested in this piece, we are happy to bring you

in on the pro

ject.
To summarize:The learnings that you'll get through training, speaking to experts on the one hand, and simplifying concepts for beginners on the other hand, will enable you to consult on running better campaigns, which in turn will help you train better. This virtuous loop will help you become a kickass mar

keting profession

al.
Must-Have Skills:We have 2 positions available, one at a manager/ senior manager level, and another at a s

• enior associate level.
  3-8 years of experience in technical SEO optimization with proven successes (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is wh
• at we really care for).A hands-on experience of optimising your content for AI Overviews (Google's SGE) and LLMO (Large Langu
• age Model Optimization)Experience with website analytics tools, such as Google Analytics 4, ChatGPT, SEMRush, WP-Rocket, AHREF, Yoast, Screaming Fr
• og, and Search Console.A structured, data-driven, user-centric appr
• oach to problem-solvingAbility to see the big picture as well as t

he easy-to-mis

• s details
  Good-To-Haves:Experience teaching o

r mentoring teams

in SEO.
Selection Process:Each conversation with us will last about 30-60 minutes and will allow us to get to know each other well. This will be a mix of onlin

• e and offline interact

  ions.Setting Expectations: This will be a call to understand your profile briefly and share the detai

• ls of the selec

  tion process.Conversation 1: This will be a conversation with our Co-Founder & Head, Centre of Excellence, wherein you can expect to be evaluated on the com

• petencies needed fo

  r the job.Technical Exercise: This is a specific assessment designed to e

• valuate your fi

  t for this roleConversation 2: This will be a detailed assessment review conversation to go over your submiss

• ion for the tec

  hnical exercise.Conversation 3: A conversation with our CEO to ensure that there is

• a fit with the Kraf

  tshala Kode.Extending an offer: If all goes well, we will extend an offer that w

ill menti

on the relevan