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3.0 - 7.0 years
0 Lacs
karnataka
On-site
As a Data Scientist/Analyst at A.com, you will be a part of the Digital Media (DMe - Consumer business) and Digital Experience (DX - Enterprise business) product analytics teams. Your primary responsibilities will involve utilizing analytics tools such as Adobe Experience Cloud and Big Data Platform to drive deeper customer analytics and insights across various web surfaces including Adobe.com, mobile, web apps, and desktop apps. Your key responsibilities will include: - Utilizing analytics tools like Adobe Experience Cloud and Hive/SQL to analyze data and deliver insights on visitor/customer behavior across key Adobe business surfaces. - Drawing insights from structured and unstructured data to understand market dynamics, visitor behavior, and surface performance metrics. - Collaborating with various teams to understand end-to-end customer journeys, support measurement processes, and track business targets. - Creating, enhancing, and applying various models for Forecasting, SEO, LTV, Optimization, and more. - Owning SEO analytics, including data mart and dashboards, and updating leadership on SEO evolutions. - Setting business targets for Adobe business surfaces using data science models and forecasting methodologies. - Reviewing test hypotheses, developing growth plans, and providing actionable insights to key business stakeholders. - Understanding customer intent through voice of the customer analytics and providing insights for business stakeholders. - Drawing meaningful insights from various Adobe data sources to optimize growth and engagement KPIs. - Partnering with data engineering team to create reports and dashboards for effective communication of insights. At Adobe, we are committed to creating exceptional employee experiences and promoting equal opportunities for all. If you require any accommodations due to a disability or special need, please contact us at accommodations@adobe.com or call (408) 536-3015.,
Posted 1 month ago
2.0 - 6.0 years
0 Lacs
ernakulam, kerala
On-site
As an experienced SEO Specialist with 2-3 years of proven expertise, you will be responsible for managing various SEO activities. Your primary tasks will include conducting advanced keyword research to pinpoint highly effective key phrases, generating monthly SEO and analytics reports, and performing technical site audits to uncover and address search and user-related issues. You will play a pivotal role in monitoring Google Analytics and Google Search Console to stay abreast of the latest algorithm updates and SEO trends. Collaboration is key in this role, as you will be required to work closely with designers, content writers, and programmers to implement website changes efficiently. Your success in this role will be measured against key performance indicators (KPIs) that include a deep understanding and practical experience with industry-standard tools such as Google Search Console, Google Ads, Google Analytics, SEMRush, Ahrefs, DeepCrawl, Screaming Frog, and Google Data Studio. Your exceptional organizational skills and meticulous attention to detail will be crucial for managing projects and deliverables effectively. To excel in this position, you should possess a thorough understanding of search engine results pages (SERPs), algorithms, site architectures, and optimization strategies. Additionally, a solid grasp of HTML and CSS will be advantageous in executing your responsibilities. If you are a graduate or post-graduate with a minimum of 2 years of experience in the field of SEO, we encourage you to apply and join our dynamic team dedicated to driving online visibility and success through strategic SEO practices.,
Posted 1 month ago
1.0 - 5.0 years
2 - 3 Lacs
Ahmedabad, Gujarat
Work from Office
Plan and execute digital marketing campaigns across Google Ads, Facebook, Instagram, and other platforms. Manage and grow the companys online presence across social media, search engines, and email. Monitor and analyze campaign performance using tools like Google Analytics, Search Console, etc. Create engaging content for posts, ads, emailers, and blogs. Perform keyword research and optimize content for better reach and engagement. Run paid ad campaigns (PPC) and optimize based on performance data. Stay updated with the latest digital trends and algorithm updates. Coordinate with internal teams for branding and lead generation.
Posted 1 month ago
3.0 - 6.0 years
2 - 5 Lacs
Pune
Remote
Role & responsibilities SEO/AEO Analytics & Website Optimization Track, analyze, and report on website traffic, user behavior, and keyword performance using Google Analytics, Google Search Console, and SEMrush. Conduct keyword research, competitor analysis, and backlink tracking to improve organic search rankings for healthcare staffing and travel nursing-related searches. Optimize job listings, blog content, and landing pages for SEO/AEO and recruitment-focused conversions. Collaborate with the content team to ensure SEO/AEO-optimized healthcare staffing and recruitment content. Email & Mass SMS Campaign Management Develop and execute email and SMS marketing campaigns targeting travel nurses, allied health workers, medical provider, physicians, and other medical professionals. Segment audiences and create automated workflows to nurture leads, improve candidate engagement, and drive job applications. Conduct A/B testing to optimize subject lines, messaging, and CTAs for higher open rates, click-through rates, and conversion rates. Monitor email/SMS deliverability, engagement metrics, and compliance with CAN-SPAM, HIPAA, and GDPR regulations. Content & Blog Contributions Occasionally contribute to blog writing and website content focused on travel nursing trends, healthcare staffing tips, and industry insights. Work with the content team to align messaging across SEO/AEO, email, SMS, and website content. Industry Trends & Strategic Recommendations Stay up to date with Google algorithm changes, healthcare staffing industry trends, and recruitment marketing best practices. Provide data-driven insights to improve overall marketing performance and candidate engagement. Preferred candidate profile 3+ years of experience in SEO/AEO analytics, email marketing, and SMS campaign management. Proficiency in Google Analytics, SEMrush, ActiveCampaign, Mailchimp, Twilio (or similar SMS tools). Strong knowledge of on-page SEO/AEO, keyword research, link-building, and conversion rate optimization (CRO). Experience setting up and managing automated email and SMS workflows for lead generation. Ability to analyze marketing data and translate insights into actionable strategies. Excellent written and verbal communication skills in fluent/native-level English. Self-motivated, detail-oriented, and able to manage multiple projects in a remote environment.
Posted 2 months ago
1.0 - 4.0 years
3 - 8 Lacs
Noida, Uttar Pradesh, India
On-site
Responsibilities: Perform keyword research and analysis to identify growth opportunities. Optimize website content, including meta tags, headings, and image tags. Develop and execute link-building strategies to improve website authority. Monitor and report on website rankings and organic traffic. Collaborate with content creators to ensure SEO best practices. Stay updated on SEO trends and algorithm changes. Assist in the development and execution of SEO strategies. Provide regular performance reports and insights. Requirements: 1 to 4 years of SEO experience. Proficiency in SEO tools (e.g., Google Analytics, SEMrush). Understanding of on-page and off-page SEO techniques. Strong analytical and problem-solving skills. Effective communication and teamwork abilities. Bachelors degree in marketing or related field (preferred
Posted 3 months ago
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