Senior Specialist - Software Engineering

Locations: Bangalore/Gurgaon/Chennai

Mandatory skill: AJO-Adobe Journey Optimizer

Key Responsibilities

• Design and implement customer journeys using Adobe Journey Optimizer
• Build and manage event driven journeys time based campaigns and real time personalization use cases
• Collaborate with cross functional teams marketing data and engineering to translate business requirements into AJO workflows
• Utilize AEP capabilities such as RealTime Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers
• Work with APIs DecisioningAJOD Module and Event Forwarding for real time data ingestion and outbound integrations
• Design and test email templates push notifications and in app messages within AJO
• Implement offer decisioning and personalized content blocks using AJO Offer Library
• Perform unit testing UAT and AB testing within journeys to ensure optimal performance
• Monitor journey performance trouble shoot issues and optimize for KPIs eg engagement conversion
• Ensure governance and best practices around data privacy consent and compliance GDPR CCPA etc

  Technical Skills

• Strong experience with Adobe Journey Optimizer AJO
• Working knowledge of Adobe Experience Platform AEP especially Schemas XDM modeling Segment Builder RealTime Customer Profile RTCP Datasets and data ingestion
• Familiarity with Customer Journey Analytics CJA and Adobe Offer Decisioning is a plus
• Proficient in JavaScript JSON and RESTful API integration
• Good understanding of data sources batch and streaming identity stitching and audience activation
• Experience with Tag Management Tools Adobe Launch or Tealium is a plus

Preferred Qualifications

• Adobe Certified Expert Adobe Journey Optimizer Adobe Experience Platform
• Experience with other Adobe tools like Adobe CampaignMarketoEloqua Adobe Target or Adobe Analytics is a plus
• Experience in industries such as Retail Telecom BFSI or Healthcare is a plus
• Understanding of privacy regulations GDPR CCPA and consent frameworks

Skills

HTML/HTML5,JavaScript,Adobe Journey Optimizer