Senior Social Media Specialist

Key Responsibilities:

• Develop and implement

  comprehensive social media strategies

  aligned with brand and business goals.
• Manage and oversee all

  social media platforms

  (LinkedIn, Instagram, Facebook, Twitter/X, YouTube, etc.).
• Create, curate, and manage

  high-quality content

  (posts, reels, stories, videos, blogs, graphics, etc.).
• Track, analyze, and report on

  social media performance metrics

  , providing insights and recommendations.
• Lead

  campaign planning and execution

  for product launches, events, and brand initiatives.
• Stay updated with

  emerging social media trends, tools, and algorithm changes

  .
• Collaborate with design, content, and marketing teams to deliver

  cohesive brand messaging

  .
• Engage with the online community, manage conversations, and handle

  social listening & reputation management

  .
• Manage

  paid social media campaigns

  and optimize ROI.
• Mentor and guide junior team members.
  

Requirements & Qualifications:

• Bachelors degree in

  Marketing, Communications, Digital Media, or related field

  .

• 5–7 years of proven experience

  in managing social media platforms for brands, with at least 2+ years in a senior role.
• Strong understanding of

  social media analytics, SEO, and paid advertising

  .
• Proficiency in

  social media tools

  (Hootsuite, Sprout Social, Buffer, Meta Business Suite, etc.).
• Excellent knowledge of

  content creation, storytelling, and visual aesthetics

  .
• Experience in

  running influencer/brand collaboration campaigns

  .
• Strong copywriting and communication skills.
  
• Creative mindset with an eye for trends and detail.
  
• Ability to multitask and manage projects under tight deadlines.
  

Key Skills:

• Social media strategy & execution
  
• Analytics & performance optimization
  
• Paid campaign management
  
• Content creation & storytelling
  
• Community engagement & crisis management
  
• Leadership & mentoring