Senior SEO Executive (E-Commerce)

As an experienced SEO Specialist within the eCommerce industry, you will be responsible for developing and implementing SEO strategies aimed at enhancing organic search rankings, increasing website traffic, and boosting conversions. Your role will involve conducting thorough keyword research, analyzing competitor strategies, and optimizing content to improve overall performance. A key aspect of your responsibilities will be optimizing technical SEO elements, including site architecture, canonicalization, Core Web Vitals, structured data, and server-side rendering. You will be required to perform regular SEO audits using tools such as Screaming Frog, Semrush, and Ahrefs to identify and address any issues that may impact website visibility and performance. Collaboration with developers is essential to ensure that SEO best practices are effectively implemented across various frameworks like Angular and CMS platforms such as Sanity or Strapi. Additionally, you will be responsible for monitoring and analyzing website performance using Google Analytics (GA4) and Google Search Console, providing insightful reports and recommendations based on the data collected. To excel in this role, you should have a minimum of 3-4 years of hands-on experience in a dedicated SEO position, with a strong understanding of technical SEO factors and proficiency in SEO tools like Semrush, Ahrefs, Screaming Frog, and Google Sheets. Your analytical skills, particularly in utilizing GA4 and Google Search Console for performance tracking and optimization, will be crucial to your success. Keeping abreast of the latest SEO trends, algorithm updates, and industry best practices is essential to ensure continuous improvement and innovation in your strategies. Strong communication and collaboration skills will also be beneficial as you work cross-functionally to drive SEO initiatives and achieve business objectives.,