About Position:
Senior Product Marketing Manager
Role: Senior Product Marketing Manager AI Solutions & Services
Location: Pune
Experience: 15+ years
Job Type: Full Time Employment
What You'll Do:
Strategic Positioning & Messaging
- Develop differentiated messaging and positioning for AI Nexus business including SASVA, iAura, and Gen AI Hub tailored to enterprise buyers, developers, and innovation leaders.
- Translate Persistents complex AI capabilities into clear, compelling value propositions for target industries (e.g., healthcare, BFSI, hi-tech).
Go-to-Market Leadership
- Own the go-to-market strategy for AI Nexus product launches, updates, and feature rollouts.
- Collaborate with engineering, solutioning and delivery teams to align roadmap with market needs and customer feedback.
Customer & Market Insights
- Conduct deep market research on AI trends, adoption challenges, use cases, competitive landscape, and customer pain points.
- Build and refine buyer personas and use cases for AI adoption across verticals.
Sales Enablement
- Create sales playbooks, competitive battle cards, and objection-handling guides specific to AI offerings.
- Train sales and pre-sales teams on AI product capabilities, positioning, and differentiation.
Content & Campaign Development
- Lead the creation of compelling thought leadership content including whitepapers, webinars, blogs, podcasts and roundtables focused on AI innovation.
- Partner with service line, industry and performance marketing teams to build targeted campaigns that drive pipelines for AI products.
Customer Advocacy & Case Studies
- Identify and cultivate customer success stories showcasing real-world impact of SASVA, iAura, and Gen AI Hub.
- Develop video testimonials, case studies, and reference materials to support sales and marketing efforts.
Performance & Optimization
- Define KPIs for AI product marketing initiatives and track performance across channels.
- Use data-driven insights to optimize messaging, campaigns, and content strategy.
Cross-Functional Collaboration
- Act as the voice of the customer in product development discussions.
- Partner with engineering and data science teams to stay ahead of AI advancements and translate them into market-ready narratives.
Expertise You'll Bring:
- Bachelors degree in Marketing, Business, or related field; MBA or technical background in AI/ML preferred.
- 810 years of experience in product marketing, with at least 2 years focused on AI, ML, or data-driven technologies.
- Proven success in launching and scaling AI or SaaS products in B2B environments.
- Strong storytelling skills with the ability to simplify complex technical concepts.
- Experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
- Familiarity with AI frameworks, LLMs, and enterprise AI deployment models.
- Understanding of data privacy, security, and compliance in AI applications.
- Experience working with cloud platforms (Azure, AWS, GCP) and MLOps tools.
Benefits:
- Competitive salary and benefits package
- Culture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certifications
- Opportunity to work with cutting-edge technologies
- Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
- Annual health check-ups
- Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents
Inclusive Environment:
Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.
- We offer hybrid work options and flexible working hours to accommodate various needs and preferences.
- Our office is equipped with accessible facilities, including adjustable workstations, ergonomic chairs, and assistive technologies to support employees with physical disabilities.
- If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment. We are committed to creating an inclusive environment where all employees can thrive.
Our company fosters a values-driven and people-centric work environment that enables our employees to:
- Accelerate growth, both professionally and personally
- Impact the world in powerful, positive ways, using the latest technologies
- Enjoy collaborative innovation, with diversity and work-life wellbeing at the core
- Unlock global opportunities to work and learn with the industry's best
Let's unleash your full potential at Persistent
"Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind."
