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Niit Learning Systems logo

Senior Performance Marketing Manager

6 - 10 years

10 - 15 Lacs

Gurgaon

Posted:2 months ago| Platform: Naukri logo

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Skills Required

Performance Marketing digital marketing data analysis adtech google adwords power bi customer acquisition marketing tableau digital media campaigns search engine marketing social media marketing google analytics pay per click sem seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for an exceptional Head of Performance Marketing to develop a world-class performance marketing operation that can scale our user base across India. Youll be able to lead and grow the team and create a predictable and scalable digital customer acquisition machine. Day to day youll have full ownership of our paid & Organic media spend, digital channel mix, and its execution and constant testing. Responsibilities of the Head of Performance Marketing Strategy; own our strategy for all media: paid search, paid social and organic campaigns (Adwords, Facebook, LinkedIn, SEO) Team Management: lead, motivate and grow the existing team Agency Management; be the point of contact with our digital media agency. Reporting: be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimise all campaigns. Performance Analysis: analyse performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities. Data Analysis: drive optimisation plans through analysis of large data sets. Budget Management: advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation. Head of Performance Marketing Requirements Successful track record in a performance marketing or digital marketing role. Track record of paid spend optimisation across India and channels. Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation. You have managed team members in the past and are excited about growing a team. Experience in the Edtech space would be ideal; however, we are flexible. Experience in a high-growth company is preferred Series B onwards. Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads, Salesforce, Tableau, PowerBI Confident with presenting and working in an international environment with various stakeholders. Strong knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms. Proposed HR Round questions

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Niit Learning Systems
Niit Learning Systems
www.niit.com

Education Administration Programs

Gurgaon Haryana

1001-5000 Employees

154 Jobs

    Key People

  • Vijay K. Thadani

    Co-Founder & CEO

  • Vikram Talwar

    Co-Founder & Executive Vice Chairman

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