Senior Manager - Media Effectiveness

The role involves data analysis and development of deliverables in support of assessment and strategic objectives. You will be responsible for aggregating data, preparing, and analyzing it through statistical modeling to extract insights on the effectiveness of marketing activities. Based on scenario generation, you will recommend future actions. Your detailed analysis will facilitate internal team discussions and client-facing deliverables. You will also be expected to use, evaluate, and improve internal templates, tools, and processes. In addition, you will execute and progress project timelines by actively tracking tasks, building contingencies to address delays, technical challenges, and client requests. Guiding junior team members on methodology and process for executing effectiveness projects will also be part of your responsibilities. You will liaise with client contacts to ensure data and all necessary materials for analysis are available, and present initial findings to clients, gather feedback, and fine-tune the study. Furthermore, you will contribute to building Dentsu's internal products related to analytics and effectiveness. This position is based in Bangalore and is a full-time, permanent role within Dentsu X.,