Senior Executive - Marketing Communication & BD

Job Description

Aster Medcity is looking for Senior Executive - Marketing Communication & BD to join our dynamic team and embark on a rewarding career journey. Marketing Communication: Develop and execute marketing communication plans to effectively promote our products/services. Create compelling and persuasive content for various marketing channels, including website, social media, email campaigns, brochures, and presentations. Ensure consistent branding and messaging across all marketing materials. Monitor and analyze the performance of marketing campaigns and adjust strategies as needed for maximum impact. Business Development: Identify potential business opportunities and target markets to expand the company's customer base. Collaborate with the sales team to develop and implement lead generation strategies. Conduct market research to stay informed about industry trends, competitors, and customer preferences. Assist in developing proposals, pitches, and presentations for potential clients. Client Relationship Management: Build and maintain strong relationships with existing clients to ensure customer satisfaction and retention. Act as a primary point of contact for clients, addressing inquiries, resolving issues, and providing exceptional customer service. Understand clients' needs and preferences, and tailor marketing strategies accordingly. Cross-Functional Collaboration: Collaborate with the design team, content creators, and other stakeholders to ensure consistent and effective messaging. Work closely with the marketing team to align efforts and share best practices. Coordinate with various departments to ensure marketing campaigns are well-integrated and achieve business objectives. Performance Reporting: Track and analyze key performance indicators (KPIs) to measure the success of marketing and business development efforts. Prepare regular reports on marketing campaign performance and business development activities for management.