Senior Digital Marketing Executive

We're Hiring | Digital Marketing Executive

Make Your Protein (MYP) | House of Siwach

Location: Hybrid – Work From Home
Factory Location: Rohtak, Haryana
Employment Type: Full-time
Experience: 1–3 Years

About the Role

Make Your Protein (MYP) is looking for a driven, analytical, and creative Digital Marketing Executive to manage and strengthen the brand's digital presence, search visibility, customer acquisition, and online sales channels.

We are looking for someone with practical experience in SEO, GEO (Generative Engine Optimisation), performance marketing, and e-commerce marketplace management.

This is a hands-on role for someone who understands that digital marketing is not just about running advertisements or creating traffic. It is about building brand visibility, acquiring customers, improving conversions, and generating measurable revenue.

You will be responsible for managing our digital marketing ecosystem, from search engine visibility and paid advertising to marketplace operations across Amazon, Blinkit, Flipkart, and other online sales platforms.

Key Responsibilities

1. SEO & GEO – Search Engine Optimisation

• Develop and implement comprehensive SEO strategies to improve organic visibility and website rankings.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Manage on-page, off-page, and technical SEO.
• Optimise website pages, product pages, blogs, metadata, headings, and internal linking.
• Work on GEO (Generative Engine Optimisation) to improve brand visibility across AI-powered search platforms such as ChatGPT, Gemini, and Perplexity.
• Develop strategies for Google Search, local search, and broader global search visibility.
• Monitor keyword rankings, organic traffic, indexing, backlinks, and website performance.
• Collaborate with the content team to develop SEO-driven blogs and website content.

2. Performance Marketing & Paid Advertising

• Plan, execute, and optimise advertising campaigns across Google Ads and Meta Ads.
• Manage campaign budgets, audience targeting, retargeting, and conversion tracking.
• Develop customer acquisition and sales-generation strategies.
• Monitor key performance metrics, including ROAS, CAC, CPC, CTR, CPM, and conversion rates.
• Conduct A/B testing for advertisements, creatives, landing pages, and audiences.
• Identify opportunities to improve campaign performance and advertising efficiency.
• Prepare regular campaign performance reports and actionable recommendations.

3. E-commerce & Marketplace Management

Take ownership of the brand's online sales channels and marketplace operations, including:

• Amazon
• Blinkit
• Flipkart
• Other quick-commerce platforms
• Additional e-commerce marketplaces and third-party sales channels.

Responsibilities include:

• Creating, managing, and optimising product listings and catalogues.
• Managing product titles, descriptions, keywords, images, pricing, and product information.
• Coordinating marketplace advertising and promotional campaigns.
• Monitoring product visibility, inventory, orders, and sales performance.
• Maintaining marketplace account health and resolving listing-related issues.
• Analysing marketplace sales, identifying growth opportunities, and improving product conversions.
• Coordinating with platform representatives and internal teams whenever required.

4. Website & Digital Growth

• Manage and continuously optimise the brand website.
• Improve website SEO, user experience, landing pages, and conversion rates.
• Monitor website performance through Google Analytics 4 and Google Search Console.
• Identify opportunities to improve customer journeys and reduce drop-offs.
• Support website updates, product launches, promotional campaigns, and digital initiatives.

5. Analytics, Reporting & Strategy

• Track and analyse digital marketing performance across all channels.
• Prepare weekly and monthly reports covering traffic, conversions, advertising expenditure, and sales.
• Conduct competitor research and identify market opportunities.
• Develop data-driven strategies to improve customer acquisition and revenue.
• Coordinate with the creative team for advertising creatives, campaign requirements, and content execution.

Required Skills & Expertise

• Strong practical knowledge of SEO and GEO.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Experience managing Amazon Seller Central or similar marketplace dashboards.
• Understanding of quick-commerce platforms such as Blinkit.
• Proficiency in Google Analytics 4 and Google Search Console.
• Strong keyword research and content optimisation skills.
• Understanding of conversion tracking, Meta Pixel, ROAS, CAC, and campaign analytics.
• Knowledge of e-commerce operations and marketplace growth.
• Strong analytical, organisational, and communication skills.
• Ability to independently manage multiple marketing activities and deliver measurable results.

Preferred Experience

• 1–3 years of relevant experience in digital marketing.
• Experience with D2C, FMCG, health, wellness, nutrition, or consumer brands.
• Experience managing multiple online sales channels.
• Familiarity with Shopify or other e-commerce website platforms.
• Experience in building organic search visibility and managing paid acquisition campaigns.

Work Arrangement

• Hybrid working model with work-from-home flexibility.
• Occasional visits to our factory in Rohtak, Haryana, whenever required.
• Factory visits may include team meetings, product coordination, campaign planning, and other business-related activities.

Who Should Apply?

We are looking for someone who takes ownership, understands numbers, thinks strategically, and knows how to turn digital visibility into business growth.

You should be comfortable working independently, managing multiple platforms, analysing performance, and taking initiatives without constant supervision.

If you understand search, advertising, e-commerce, and digital growth — we'd like to hear from you.

How to Apply

Interested candidates can share:

• Updated CV or resume.
• Brief details of previous work experience.
• Examples of SEO projects or websites managed.
• Performance marketing campaigns and results, if available.
• Marketplace accounts or product listings managed.

Apply Now | Make Your Protein (MYP)
An initiative by House of Siwach.

Pay: ₹24,000.00 - ₹44,000.00 per month

Work Location: Hybrid remote in Delhi, Delhi