Job
Description
About the role
AMClub (amclub.in) is a B2B services marketplace helping Indian MSMEs find verified CAs, lawyers, HR and licensing experts. We are early, growing fast, and building our marketing function from scratch. This is our first marketing hire, reporting directly to the CEO. You will start hands-on, running every handle and creating the content yourself, and the right person will grow into leading the marketing division as we build the team around you.
Role & responsibilities
• Own and run all AMClub social handles (Instagram, LinkedIn, Facebook, YouTube, X, WhatsApp) - daily posting, scheduling, replies, DMs and comment moderation
• Create content end-to-end: post designs, carousels, reels and short videos, captions, blogs and newsletters - in English and Telugu
• Plan and run a monthly content calendar tied to MSME needs, compliance deadlines (GST, ITR, licences) and business campaigns
• Shoot and edit short-form video with service providers, customers and the team; capture success stories and testimonials
• Run and optimise paid campaigns on Meta and Google - budgets, creatives, lead forms and reporting
• Manage Google Business Profile, website content, basic SEO and directory listings
• Support provider and customer acquisition through WhatsApp and email campaigns, landing pages and referral drives
• Work with the field and operations teams to turn on-ground activity (onboardings, MSME meetups, events) into content
• Track and report weekly metrics - reach, engagement, followers, leads, cost per lead, sign-ups - and act on them
• Brief and manage freelancers (designers, video editors) as volume grows
• Build brand guidelines, templates and SOPs so the function can scale into a full team
Preferred candidate profile
• 3-6 years in digital / social media marketing with hands-on content creation - portfolio is mandatory
• Has personally run brand handles end-to-end, not just strategy decks
• Strong with Canva / Adobe tools and CapCut / Premiere Pro (or similar) for reels
• Has run Meta and Google ads with measurable results
• Fluent written and spoken English and Telugu; Hindi is a plus
• B2B, startup, fintech, SaaS or MSME-facing experience is a strong plus
• Driven, fast and detail-oriented - comfortable with repetitive daily execution while thinking like the future head of marketing
• Uses AI tools (ChatGPT, Claude, image and video generators) to work faster and smarter
Perks and benefits
• Report directly to the CEO, with a clear path to lead the marketing division
• Build a brand from the ground up - your work is visible from day one
• Competitive salary with performance-based growth
• Budget for tools and paid campaigns
• In-office role in Hyderabad
