Senior Digital Marketing Executive

Job post summary

Digital Marketing Executive

Job description:

Job OverviewWe are seeking a dynamic and results-driven Digital Marketing Specialist/Executive with 1-4 Years of experience to elevate our clients and drive impactful marketing campaigns across multiple digital channels. In this role, you will develop and execute innovative strategies to increase brand awareness, generate leads, and boost sales through a variety of digital platforms. Your expertise in SEO, social media marketing, content creation, and analytics will be essential in optimizing our digital footprint and engaging our target audiences effectively. This paid position offers an exciting opportunity to be at the forefront of digital marketing initiatives, working with a passionate team committed to growth and innovation.

Responsibilities

• Develop comprehensive digital marketing strategies that align with business goals, focusing on SEO, SEM (Search Engine Marketing), Content Marketing, Mobile Marketing, Social Media Marketing, AI marketing and performance marketing.
• Manage and optimize campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels
• Conduct keyword research and utilize SEO tools to improve website visibility and organic search rankings.
• Create compelling content for websites, blogs, email marketing campaigns, social media posts, and landing pages that resonate with target audiences.
• Oversee content management systems like WordPress and other CMS platforms to ensure website updates are timely and effective.
• Utilize analytics tools such as Google Analytics to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.
• Implement conversion optimization techniques by analyzing user journeys and refining landing pages for better engagement and lead generation.
• Design visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator) and HTML/CSS skills for email templates, banners, and social media assets.
• Collaborate with cross-functional teams on marketing automation initiatives to nurture leads through personalized email campaigns and targeted outreach.
• Stay current with industry trends in digital marketing, SEO best practices, e-commerce strategies, that can enhance campaign effectiveness.

Experience

• Proven experience in digital marketing roles with a strong understanding of SEO tools, SEM campaigns, social media management, and content creation.
• Hands-on experience with Google Ads, Google Analytics, Facebook Advertising platforms, and marketing automation tools.
• Proficiency in WordPress or other content management systems is a plus.
• Strong copywriting skills with the ability to craft compelling messages tailored for various digital channels.
• Knowledge of keyword research techniques and SEO best practices to enhance organic reach.
• Experience working within B2B (business-to-business) or e-commerce environments is advantageous.
• Awareness of the latest AI tools for content creation and automation.

Join us as a Digital Marketing Specialist/Executive where your creativity meets strategic thinking! Be part of a vibrant team dedicated to pushing boundaries in digital engagement while advancing your career in a fast-paced environment filled with opportunities for growth!

Work Location: In person - Valasarawakkam, Chennai

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person