Senior Digital Marketing Executive / Digital Marketing Executive

Digital Marketing Executive Responsibilities:

• Develop and execute digital marketing campaigns across various platforms, including social media, email marketing and SEO
• Manage the company's online presence, including website content updates, social media strategy, and customer engagement.
• Analyze campaign performance using tools like Google Analytics, preparing reports to track KPIs, ROI, and marketing trends.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and apply them to optimize ongoing campaigns
• Handle online customer acquisition, lead generation, and conversion optimization strategies.
• Coordinate and manage with writers, designers and developers with content creation, design, or paid campaigns.
• Recommend strategies for optimizing digital performance based on analytics data
• Responsible for achieving specific campaign goals, including engagement metrics, conversions, and lead generation
• Accountable for maintaining the accuracy and hygiene of marketing databases in Pardot and Salesforce.
• Manage and execute email marketing campaigns using Salesforce Pardot, including automation workflows, lead nurturing, segmentation, and A/B testing.
• Proficient in campaign management across various digital platforms, including Social Media, SEO, Emails, etc.,

Technical Tools:

• Email marketing software (Pardot, Constant Contact, Mailchimp, HubSpot, etc.)
• SEO tools like SocialHP, SEMrush, etc
• Familiarity with A/B testing tools (e.g., Optimizely) and marketing automation platforms
• Understanding of basic HTML to make adjustments when necessary in digital content
• Strong understanding of digital channels: SEO, SEM, LinkedIn Ads, and content syndication.

Work Mode: Onsite (WFO)