Senior Data Scientist

Mid-level MMM candidate with 6-8 years overall experience -

1. 6-8 years of experience in Data Science with at least 4 years hands-on experience in Marketing Mix Modelling (having brand equity modelling experience would be beneficial)
2. Experienced in end-to-end MMM solution development - Gathering requirements, Data Processing, EDA, Modelling (both Short Term & Long Term), Optimization etc.
3. Good knowledge of Marketing domain, ATL/BTL marketing and clear understanding of concepts like adstock/carryover, saturation etc.
4. Deep understanding of various algorithms applicable in MMM (additive and multiplicative models, Bayesian Regression etc.)
5. Familiar with open source MMM packages like PyMC, Robyn, Meridian etc.
6. Well versed with optimization techniques and prior experience of solving media budget optimization problems in Python/R
7. Strong coding skills in Python is a must. Ability to develop production level codes with best coding practices. Experience with Git.
8. Must have good stakeholder management skills and independently drive day to day engagements