Senior Content Writer

Designtation - Senior Content Writer

Role

• You will play a critical role in building our brand awareness and content marketing activities as part of the Marketing team.
• You will have the opportunity to develop and execute a content marketing strategy that includes both top-of-funnel and mid-funnel content.
• Success in this position will be based on creating compelling digital content that will grow interested in iOPEX Technologies and increase website engagement.

What you will do

• Implement SEO strategy throughout all content creation to create high-performing content using analytics.
• HubSpot or LinkedIn Content Marketing Certificate is an added advantage, should be able to do research comprehensively.
• A good team player with interpersonal skills to communicate effectively within the team and other Business units.
• Should have basic knowledge of SEO to incorporate in all the web-based contents.
• Prior experience with referencing, plagiarism free wiring is essential.

Competencies For the Job

• Develop content to support the strategic marketing plan, including website copy, white papers, infographics, blogs, collateral, and email content.
• Create compelling case studies by engaging with business stakeholders and demonstrating the impact of our solutions.
• Work cross-functionally with design, campaigns, and digital teams to plan, prioritize and execute iOPEX’s content marketing agenda.
• Ability to Paraphrase and write plagiarism free content with Referencing.
• Must have experience in writing both short and long form case studies.

Praveen.venugopal@iopex.com