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Senior Content Writer

6 - 10 years

Navi mumbai

Posted:4 days ago

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Job Description

Your role
  • Develop and implement integrated content strategies across social media, PR, and digital platforms to amplify Capgemini India's brand voice and support marketing, branding, and business goals.
  • Take a consultative approach, guiding stakeholders toward strategic content solutions.
  • Create engaging, share-worthy content (social posts, blogs, etc.) that enhances brand reputation and visibility.
  • Craft high-impact branding materials, including award submissions, aligned with Capgemini's messaging framework.
  • Lead employer branding initiatives, showcasing culture, values, and employee stories across channels.
  • Develop thought leadership and LinkedIn content for senior executives, positioning them as industry leaders.
  • Write and optimize campaign landing pages and website content, ensuring SEO alignment and brand consistency.
  • Edit and proofread all content to maintain clarity, tone, and adherence to brand guidelines.
  • Collaborate with cross-functional teams to deliver integrated, visually compelling campaigns.
  • Monitor trends and performance metrics to refine content strategies and drive innovation.
  • Manage content workflows and agency coordination to ensure timely, high-quality delivery.
Your Profile
  • 6-10 years of content writing experience with focus on social media, PR, and branding.
  • Skilled in content strategy, editorial planning, and multi-channel campaigns.
  • Strong writing, editing, and storytelling across formats (social, video, web).
  • Well-versed in SEO, analytics, and content performance tracking.
  • Creative thinker with ability to simplify complex topics for diverse audiences.
  • Experienced in working with cross-functional teams and managing projects.
  • Works independently with strong time management and ownership.
  • Familiar with communication tools, CRM, and Gen AI platforms.
  • Holds a Bachelor's in Marketing/Communications; advanced certifications a plus.
  • Excellent English proficiency; additional languages are an advantage.

Skills Required

Senior Craft CRM Coordination Employer branding Communication skills Digital Brand

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Job Type

Full Time

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