Senior Area Sales Manager

Role & responsibilities

Achieving sales targets through Channel Sales (Stockists & Dealers) and Project Sales (Builders, Architects, Contractors, Institutions) in the assigned territory.

Developing and expanding the dealer, distributor, and project network by identifying new business opportunities and strengthening existing relationships.

Driving project business by generating leads, tracking opportunities, securing specifications, and ensuring successful order conversion.

Monitoring stockist/dealer performance, market coverage, secondary sales, and implement strategies for market development.

Tracking competitor pricing, schemes, marketing activities, and market trends to strengthen business growth.

Planning and executing trade schemes, dealer engagement programs, exhibitions, and promotional activities while evaluating their effectiveness.

Leading, coaching and managing the sales team to improve productivity, customer engagement, and target achievement.

Building strong relationships with channel partners, project stakeholders, and key customers to ensure long-term business growth.

Collecting and evaluating data of Project Parties and following the cycle till the loop is closed.

Monitoring improvement levels of team colleagues in handling customers and having system handling capabilities.

Designing an induction & training calendar for team and identifying learning parameters for skill Improvement.

Liaising with ASM for various reports on time.

Analyzing O/S report once a week.

Coordinating with Marketing and Plant for various dealers and Stockiest requirement.

Developing business opportunities through Architects/ Channel Sales / Institutional sales.