Job Information Job Opening ID ZR_1606_JOB Date Opened 01/12/2022 Industry Technology Job Type Work Experience 2-4 years Job Title Digital Marketing Analyst City Bangalore Province Karnataka Country India Postal Code 560002 Number of Positions 4 Collecting and analyzing campaigns, leads and ads engagement data and providing actionable insights Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance. Maintain reports based on weekly, monthly, quarterly and yearly results and activities Responsible for tracking, reporting and analyzing the performance of marketing activities, ad-hoc analytic requests and development/automation of regular reports. Analyzes external and internal marketing data using database queries, spreadsheet models, web analytics tools, statistical analysis tools and campaign management software tools Developing and presenting learnings from your analyses, including actionable insights and recommendations. Analyze A/B and multivariate tests, communicate results and provide recommendations for improvement Developing digital campaigns and web measurement strategies. Creating dashboards, data visualizations, and campaign and website performance reports. Monitoring and analyzing digital media and marketing trends.: Bachelor's degree in marketing or a related field. Experience with analytical and reporting tools, including Advanced MS excel, Google Analytics, and Data Studio. Deep knowledge of digital marketing across social, display, and programmatic platforms Strong analytical and strategic thinking skills. Ability to make data-driven decisions. Excellent interpersonal and collaboration skills. check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#2B39C2;border-color:#2B39C2;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered=""> I'm interested

Job Information Job Opening ID ZR_2109_JOB Date Opened 09/02/2024 Industry Technology Job Type Work Experience 4-6 years Job Title CXO Analyst City Pune City Province Maharashtra Country India Postal Code 411001 Number of Positions 4 LocationBangalore, Mumbai, Pune, Chennai, Hyderabad, Kolkata, Delhi Technical Skills: Data strategist with expertise in Product Growth, Conversion Rate Optimization (experiments) Personalisation using digital analytics skills such as Adobe Analytics, Google Analytics, and others (Quantitative and Qualitative)Proven success in acquisition marketing and retention marketing by leveraging strategic and tactical implementation of Conversion Rate Optimization (A/B Testing) and Product Optimization (Landing Page Optimization, Product-Market Fit) through data insights.Personalisation - It includes customer segmentation, targeted messaging, dynamic content, recommendations, behavioral targeting, and AI-powered personalization.Skilled in leveraging advanced analytics tools for actionable data extraction from extensive datasets such as SQL, Big Query, Excel, Python for data analysis, Power BI, and Data StudioProficient in implementing digital analytics measurement across diverse domains using tools such as Adobe Launch, Google Tag Manager, and TealiumSoft skills:Experience in client-facing projects & stakeholder mgmt, excellent communication skillsCollaborative team player, aligning product vision with business objectives cross-functionallyAvid learner, staying current with industry trends and emerging technologiesCommitted to delivering measurable results through creative thinking, exceeding performance metrics, and fostering growth check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#2B39C2;border-color:#2B39C2;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered=""> I'm interested

Job Information Job Opening ID ZR_2094_JOB Date Opened 04/01/2024 Industry Technology Job Type Work Experience 7-9 years Job Title Google Analytics Expert City Pune City Province Maharashtra Country India Postal Code 411001 Number of Positions 4 Work locationPune or Indore Implement and configure tracking in Google Analytics, Firebase, and Google Tag Manager to effectively track web and app key performance metrics, and marketing activities. Contribute to analytics strategy and planning to improve our measurement capabilities. Effectively collaborate with cross-functional peers to deliver high quality measurement of web and app performance. Delivers high quality implementations within data collection project timelines. Ensure the quality and consistency of event taxonomy and data flows. Collaborate with various business teams such as Development, Product, Marketing and Business Intelligence, to understand the requirements of data needed to drive business decisions. Technical documentation writing related to event taxonomy and data layer implementation requirements. Troubleshoot tracking and diagnose issues within source code, platform configurations, and tracking tags; providing recommendations for improvement and implementing solution. Communicate effectively with developers to explain what an implementation is designed to accomplish.Knowledge, Skills and Abilities:Required: SME in Google Analytics and Google Tag Manager. Strong knowledge of the web data layer. Ability to collaborate with several cross-functional internal and external groups to understand measurement requirements and execute a tracking strategy. Strong interpersonal and written communication skills. Demonstrated adaptability, flexibility, and resilience in ambiguous/undefined environments. Effective troubleshooting and problem-solving skills. Agile delivery environment. Strong attention to detail.Experience : 7+ years of experience working with and implementation of Google Analytics, Firebase, and GTM. 7+ years of experience working with JavaScript, HTML. check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#2B39C2;border-color:#2B39C2;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered=""> I'm interested

Digital Marketing Executive * 2+ years of social media experience (Facebook, Instagram, Twitter, LinkedIn, etc.). * Great copywriting and content creation skills. salary upto 30k Call/whats app 9706756724 Required Candidate profile * Comfortable with tools like Canva, Photoshop.

Manager - Digital Marketing Roles & Responsibilities: - Campaign Development and Execution: Craft and implement strategic marketing campaigns that align with our business objectives. These campaigns will target specific audience segments to maximize lead generation and engagement. SEO & PPC Management: Lead the strategy, development, and execution of SEO and PPC campaigns on platforms such as Google, LinkedIn, and Facebook/Instagram. Focus on optimizing these campaigns to drive significant inbound traffic and generate qualified leads. Backlink Strategy: Develop and implement strategies to acquire high-quality backlinks, enhance our SEO efforts and improve our online authority and search engine rankings. LinkedIn & Social Media Strategy: Oversee the management of LinkedIn and other social media accounts. Develop and execute a cohesive social media strategy to increase engagement, brand awareness, and drive marketing goals. Digital Property Management: Take full ownership of all digital properties, including the company website, review sites, Google properties (like Google My Business), and other online platforms. Ensure these properties align with our overall marketing strategies and maintain a cohesive digital presence. Market Research: Conduct comprehensive market research and analyze consumer insights to better understand and target key audience segments based on their preferences and behaviors. Website Management: Oversee the continuous development of our website from a marketing and SEO perspective. Work collaboratively with both internal teams and external partners to ensure our web presence fully supports our marketing strategies. HubSpot Management: Manage our HubSpot marketing automation platform, monitoring key metrics such as MQLs, opportunities, revenue, and other activities. Oversee email marketing, landing page management, and ensure effective CRM integration and automation. Budgets and Reporting: Take charge of our marketing budgets, working closely with the MIS and Finance teams to manage and track spending. Regularly analyze campaign data to provide actionable insights and strategic recommendations for optimization. Performance Analytics and Data Compliance: Utilize advanced analytics to refine digital marketing strategies and ensure strict compliance with data management SOPs and external audits. Database/Lead Generation & Management: Manage and enhance the database for lead generation activities, ensuring effective tracking and nurturing of leads to drive conversions. Team Leadership: Direct and mentor our digital marketing team, promoting the continuous acquisition of new skills and the integration of cutting-edge technologies to boost productivity and marketing effectiveness. Additional Skills: Experience conducting keyword research, building ad-groups, and optimizing campaigns toward down-funnel metrics. Hands on experience managing and optimizing paid search and paid social tactics, leveraging key tools and platforms, including Google Analytics, Google Ads and LinkedIn Campaign Manager. skilled in utilizing analytics tools like Google Analytics and CRM platforms such as Salesforce and HubSpot. Strong analytical skills with a track record of data-driven decision making. Proven creative thinking that can generate and execute innovative marketing ideas for integrated campaigns. Self-starter with the ability to work independently.

Job Summary: Option Matrix is looking for a skilled and creative LinkedIn Marketing Manager to manage our companys presence and growth on LinkedIn. The ideal candidate will have 2–3 years of experience in LinkedIn marketing with a strong understanding of content strategy, engagement, and campaign management. Key Responsibilities: Plan and execute LinkedIn marketing strategies to grow followers and engagement. Manage and optimize the Option Matrix LinkedIn page. Create and publish high-quality posts, articles, and videos regularly. Coordinate with HR and leadership teams for employer branding and recruitment content. Run and manage paid LinkedIn ad campaigns for lead generation and branding. Track analytics, generate monthly reports, and optimize performance. Stay updated on LinkedIn trends and best practices. Requirements: 2–3 years of proven experience in LinkedIn marketing or social media management. Strong content creation and copywriting skills. Familiarity with LinkedIn Campaign Manager and analytics tools. Ability to work independently and meet deadlines. Excellent communication and presentation skills.

Job Summary We are looking for a passionate and experienced Digital Marketing Trainer to join our team. You will be responsible for delivering high-quality training in various digital marketing domains, mentoring students or professionals, and ensuring their career readiness through hands-on learning. Key Responsibilities Deliver in-depth training sessions on: SEO, SEM (Google Ads), SMM Email Marketing, Affiliate Marketing Google Analytics & Tag Manager Content Marketing, Influencer Marketing Mobile and Video Marketing Create and update training materials, modules, and assignments. Conduct live projects, case studies, and real-time campaign simulations. Stay updated with industry trends, tools, and certifications. Assess learner progress and provide constructive feedback. Support learners in certification prep (Google, HubSpot, Meta). Manage doubt-clearing sessions, quizzes, and mock interviews (if applicable). Collaborate with the curriculum team for course updates. Required Skills and Qualifications Bachelors degree in Marketing, Business, or related field. 2+ years of hands-on experience in digital marketing campaigns. Proven experience in teaching or training (classroom or online). Strong knowledge of digital tools: Google Ads, Analytics, Meta Business Suite, SEO tools, etc. Excellent communication, presentation, and mentoring skills. Google, HubSpot, or Meta certifications preferred.

About the Role: We are seeking a results-oriented Google Ads Specialist - PPC Specialist with a proven track record in the travel domain , specifically with expertise in generating high-quality call inquiries for flight sales within the US . You will be responsible for developing, managing, and optimizing targeted Google Ads campaigns designed to drive direct customer calls and maximize flight bookings for these key markets. Key Responsibilities: Develop, manage, and optimize Google Ads campaigns specifically focused on driving call inquiries for flight sales across Search, and potentially Display & YouTube, targeting the US markets. Conduct in-depth keyword research relevant to flight bookings, popular US destinations, and travel intent within these regions. Implement and manage effective call extensions with region-specific phone numbers , location extensions, and other relevant ad extensions to maximize call visibility within the US . Strategize and implement bidding strategies optimized for call conversions and cost-per-acquisition (CPA) for calls within the US advertising landscape. Oversee Google Merchant Center (if applicable for travel products) and Google Tag Manager for accurate tracking of call conversions and user behavior within the targeted markets. Leverage GA4 to analyze website traffic, user journeys, and call conversion data specific to US users to identify optimization opportunities. Implement robust conversion tracking specifically for phone calls originating from Google Ads campaigns targeting the US. Focus on optimizing the pre-call experience (landing pages with US specific content and phone numbers , ad copy tailored to these audiences) to encourage high-intent inquiries. Monitor, analyze, and optimize campaign performance with a strong emphasis on call volume, call quality, and conversion rates within the US markets. Generate and present detailed performance reports on a weekly and monthly basis, highlighting call metrics and actionable insights for the US and Canada. What We're Looking For: Minimum of 2+ years of hands-on experience in managing Google Ads campaigns, with a demonstrable focus and success in the travel domain, specifically driving call-based conversions for flight sales within the US markets. Proven expertise in setting up and optimizing call-centric Google Ads campaigns targeting US audiences. Strong understanding of keyword research tools and methodologies specific to the travel industry and the nuances of the US and Canadian online search behavior. Experience with implementing and managing call tracking solutions with the ability to differentiate and analyze calls originating from the US within Google Ads and Google Analytics. Familiarity with optimizing landing pages for call conversions, with an understanding of US user expectations and preferences. Strong analytical skills with a keen attention to detail and the ability to interpret call data segmented by US performance to drive strategic decisions. Self-motivated, proactive, and resourceful with a passion for the travel industry and digital marketing, with an understanding of the US online landscape. Shift Timings : US Shift timings

Requirement for DM Manager with min 5+ yr of work exp in handling digital marketing projects, Strategy, Keyword Planning, Google Ads, PPC, Meta Ads, Paid Advertising, SEO, on page, Social Media, Content Strategy, Client & Team Handling, Reporting,etc Required Candidate profile 1. Digital Marketing agency experience preferred 2. Excellent Reading, Writing & Communications Skills needed 3. Knowledge of SEMRush,Ahref, SE Ranking, etc 4. Can take ownership & work under pressure Perks and benefits 1. PF & PT 2. Performance based rewards

SAP S4 Hana " High-Tech Platforms Find endless opportunities to solve our clients toughest challenges, as you work with exceptional people, the latest tech and leading companies across industries. Practice: High-tech, Industry Consulting, Capability Network I Areas of Work: SAP Platforms | Level: Consultant | Location: Delhi, Gurgaon, Mumbai, Bangalore | Years of Exp:5 -9 years Explore an Exciting Career at Accenture Are you an outcome-oriented problem solver? Do you enjoy working on transformation strategies for global clients? Does working in an inclusive and collaborative environment spark your interest? Then, Accenture Strategy and Consulting is the right place for you to explore limitless possibilities. The Practice- A Brief Sketch The High-tech Industry , focuses on meeting global need of clients from industries including Communications Technology, Consumer Technology, Enterprise Technology, Medical Equipment, and Semiconductors Lets infuse fresh thinking in the systems and turn new ideas into reality. As a part of the team, youll help drive the following: Be a part of the Intelligent Functions team , one of the key capabilities or sub-industry areas to support Platforms-driven business design and assessment such as value assessment, business case creation, business process re-engineering and so on. Provide solutions for complex client problems across the SAP S4 HANA ERP landscape throughout the project lifecycle, providing subject matter expertise with a strong strategic awareness of the SAP market and associated technologies. Work as a lead SAP Functional Solution Architect and support with solutions for end-to-end request for proposal requests. Engage with clients in understanding their requirements, scoping, discovering and defining solutions , explaining business benefits and use cases and developing a roadmap to meet their goals. Create innovative solution designs that utilize our extensive service offerings. Support our business development activities , working with our sales teams in proposal generation, shaping the solution plan and delivery approach for SAP transformations. Be responsible for integration with different ERP Solutions including SAP and create proof of concepts as and when required. Bring your best skills forward to excel in the role: Problem-solving skills to identify, escalate, track and resolve issues in time Strong project management skills and ability to run projects on his own Effective presentation and public speaking skills Ability to work in a rapidly changing environment where continuous innovation is desired Ability to effectively team with others in a large, global organization Analytical skills to bring clarity to complex issues and gather data-driven insights Excellent communication and interpersonal skills Cross cultural competence with an ability to thrive in a dynamic environment Manage and work with key stakeholders onshore and onsite Read more about us. Qualifications Your experience counts! MBA from Tier 1 and 2 business school 5-9 years of SAP S4 HANA MM/SD/PP/QM/eWM/IBP experience working on SAP delivery engagements Prior experience of working on 2-3 large scale transformation and implementation delivery programs for global clients Must have worked as an end-to-end SAP Solution / Functional Architect for at least 4-5 Request for Proposal (RFP) requests Exposure to high tech, semi-conductors, telecom, IT/ITES, technology verticals is mandatory Proven success in client-facing roles for 2-3 engagements Whats in it for you? An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference,

SAP S4 Hana " High-Tech Platforms Find endless opportunities to solve our clients toughest challenges, as you work with exceptional people, the latest tech and leading companies across industries. Practice: High-tech, Industry Consulting, Capability Network Areas of Work: SAP Platforms | Level: Consultant | Location: Delhi, Gurgaon, Mumbai, Bangalore | Years of Exp:5 -9 years Explore an Exciting Career at Accenture Are you an outcome-oriented problem solver? Do you enjoy working on transformation strategies for global clients? Does working in an inclusive and collaborative environment spark your interest? Then, Accenture Strategy and Consulting is the right place for you to explore limitless possibilities. The Practice- A Brief Sketch The High-tech Industry , focuses on meeting global need of clients from industries including Communications Technology, Consumer Technology, Enterprise Technology, Medical Equipment, and Semiconductors Lets infuse fresh thinking in the systems and turn new ideas into reality. As a part of the team, youll help drive the following: Be a part of the Intelligent Functions team , one of the key capabilities or sub-industry areas to support Platforms-driven business design and assessment such as value assessment, business case creation, business process re-engineering and so on. Provide solutions for complex client problems across the SAP S4 HANA ERP landscape throughout the project lifecycle, providing subject matter expertise with a strong strategic awareness of the SAP market and associated technologies. Work as a lead SAP Functional Solution Architect and support with solutions for end-to-end request for proposal requests. Engage with clients in understanding their requirements, scoping, discovering and defining solutions , explaining business benefits and use cases and developing a roadmap to meet their goals. Create innovative solution designs that utilize our extensive service offerings. Support our business development activities , working with our sales teams in proposal generation, shaping the solution plan and delivery approach for SAP transformations. Be responsible for integration with different ERP Solutions including SAP and create proof of concepts as and when required. Bring your best skills forward to excel in the role: Problem-solving skills to identify, escalate, track and resolve issues in time Strong project management skills and ability to run projects on his own Effective presentation and public speaking skills Ability to work in a rapidly changing environment where continuous innovation is desired Ability to effectively team with others in a large, global organization Analytical skills to bring clarity to complex issues and gather data-driven insights Excellent communication and interpersonal skills Cross cultural competence with an ability to thrive in a dynamic environment Manage and work with key stakeholders onshore and onsite Read more about us. Qualifications Your experience counts! MBA from Tier 1 and 2 business school 5-9 years of SAP S4 HANA MM/SD/PP/QM/eWM/IBP experience working on SAP delivery engagements Prior experience of working on 2-3 large scale transformation and implementation delivery programs for global clients Must have worked as an end-to-end SAP Solution / Functional Architect for at least 4-5 Request for Proposal (RFP) requests Exposure to high tech, semi-conductors, telecom, IT/ITES, technology verticals is mandatory Proven success in client-facing roles for 2-3 engagements Whats in it for you? An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

Job Role: AI Engineer Experience: 5-8 years Location: Bangalore, India Type of Employment: Full-time, Hybrid About Cognizant Join a rapidly growing consulting and IT services Fortune 500 company with around 350,000 employees worldwide, a very flexible international business, customers that are leaders in their respective sectors, and a high level of commitment. About CAIL/ Evolutionary AI team (LEAF) : The Cognizant AI Labs were created to pioneer scientific innovation and bridge the gap to commercial applications. The AI Labs collaborate with institutions, academia and technology partners to develop groundbreaking AI solutions responsibly. The Lab’s mission is to maximize human potential with decision AI, a combination of multi-agent architectures, generative AI, deep learning, evolutionary AI and trustworthy techniques to create sophisticated decision-making systems. Through scientific publications, open-source software, AI for Good projects and the Cognizant Neuro® AI decisioning platform and Multi-Agent Accelerator, the AI Labs support our goal of improving everyday life. Your role You are an experienced data scientist and Python developer with deep experience in multiple technologies; you are driven, curious and passionate about your work; you are innovative, creative and focused on excellence; and you want to be part of an ego-free work environment where we value honest, healthy interactions and collaboration. Key responsibilities: Be customer advocate that implement our Neuro AI offering. Design, develop, and implement advanced AI models, with a focus on generative AI, agents, and foundation models for enterprise Build and maintain AI pipelines, experimentation frameworks, and reusable components for rapid prototyping and scaling. Experiment with multi-agent systems framework to create context-aware, goal driven agents integrated into workflows. Consistently deliver high-quality software and seek and develop innovative methods and processes and keep up to date on latest trends, tools and advancements in AI in the area of Evolutionary AI Collaborate with cross-disciplinary teams to conceptualize and develop AI based solutions and demos. Contribute to research publication of research and actively engage in open-source communities Assist in preparing internal technical documents, presentations, etc. Work in a highly collaborative, fast-paced environment with your peers on the Cognizant AI Labs team Your profile: Bachelor’s/Master’s in Computer Science, Data Science, or related Engineering field with emphasis on AI/EA, software development and algorithm design. 3+ years of experience in AI/ML engineering role preferred in a enterprise, research or innovation lab setting. Demonstrated experience with AI frameworks like LangChain, HuggingFace, OpenAI, Anthropic etc. Strong programming and engineering skills in Python, Numpy, Pandas, Keras, TensorFlow, PyTorch, Scikit-learn, Jupyter Notebooks, GitHub etc. Solid understanding of AI agent frameworks and strong interest in agentic AI research Active contributor to GitHub or similar platforms demonstrating AI projects, open-source contributions or published research. Ability to rapidly work with minimal supervision on projects involving both small and large teams Ability to work autonomously and prioritize multiple tasks Cloud environments for processing big data (AWS, Azure, Google cloud) Deep knowledge of relational, structured, semi-structured and unstructured data systems, and the experience to know when to use each type of system. Familiarity with modern commercial software development: unit tests, code reviews, secure and clean code. Excellent verbal and written communication skills in English Preferred/Highly Desirable Qualifications: Experience with RESTful services, JSON and XML metadata, Docker containers. Experience with machine learning, evolutionary algorithms a plus. Knowledge of and an appreciation for open source projects, design patterns, and enterprise architecture patterns. Research mindset with experience in publishing research work Experience in working in IT service, consulting, or client-facing roles Familiarity with cloud platforms and enterprise AI solution deployment Continuous learner with demonstrated passion for R&D and think long-term.

- Create and schedule posts - Manage social media accounts - Run paid ad campaigns - Engage with followers - Track and report performance - Research trends and hashtags

- Develop creative content ideas for digital platforms - Create reels, graphics, and short videos for social media - Engage audiences with visual storytelling - Analyze content performance and suggest improvements - Work closely with marketing to align on strategy

Develop and implement marketing strategies to increase brand awareness, sales, and customer engagement. Manage and execute digital marketing campaigns, including social media, email, and content marketing. Analyze market trends and competitor strategies to identify growth opportunities. Coordinate with cross-functional teams (sales, design, product) to deliver cohesive marketing initiatives. Track and report on the performance of marketing campaigns, using data to optimize efforts and achieve targets. Oversee the creation and distribution of marketing materials such as brochures, newsletters, and online content. Manage marketing budgets and ensure efficient allocation of resources. Qualifications: Previous experience in marketing management,preferably in the B2B space. Strong understanding of marketing concepts, tools, and platforms (SEO, SEM, social media, Google Analytics, email campaigns, etc). Ability to work independently and as part of a team. Creative and strategic thinker with excellentcommunication skills. Creative and strategic thinker with excellentcommunication skills. A bachelors degree in marketing, business or a related field is preferred. What We Offer: 1. Competitive Salary 2. Opportunities for Growth: Opportunities for professional growth and development in a dynamic and growing organization. 3. Collaborative Work Environment: A collaborative and supportive work environment that encourages innovation and creativity.

Develop and implement marketing strategies to increase brand awareness, sales, and customer engagement. Manage and execute digital marketing campaigns, including social media, email, and content marketing. Analyze market trends and competitor strategies to identify growth opportunities. Coordinate with cross-functional teams (sales, design, product) to deliver cohesive marketing initiatives. Track and report on the performance of marketing campaigns, using data to optimize efforts and achieve targets. Oversee the creation and distribution of marketing materials such as brochures, newsletters, and online content. Manage marketing budgets and ensure efficient allocation of resources. Qualifications: Previous experience in marketing management,preferably in the B2B space. Strong understanding of marketing concepts, tools, and platforms (SEO, SEM, social media, Google Analytics, email campaigns, etc). Ability to work independently and as part of a team. Creative and strategic thinker with excellentcommunication skills. Creative and strategic thinker with excellentcommunication skills. A bachelors degree in marketing, business or a related field is preferred. What We Offer: 1. Competitive Salary 2. Opportunities for Growth: Opportunities for professional growth and development in a dynamic and growing organization. 3. Collaborative Work Environment: A collaborative and supportive work environment that encourages innovation and creativity.

Integration of user-facing elements developed by front-end developers Build efficient, testable, and reusable PHP modules Solve complex performance problems and architectural challenges Integration of data storage solutions may include databases, key-value stores, blob stores, etc Strong knowledge of PHP web frameworks such as Zoomla, Drupal, Laravel, Yii, etc depending on your technology stack Understanding the fully synchronous behavior of PHP, Understanding of MVC design patterns Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3 Should have strong hold on SQL, Custom CMS and APIs Knowledge of object oriented PHP programming Understanding accessibility and security compliance Depending on the specific project Strong knowledge of the common PHP or web server exploits and their solutions Understanding fundamental design principles behind a scalable application User authentication and authorization between multiple systems, servers, and environments Integration of multiple data sources and databases into one system Familiarity with limitations of PHP as a platform and its workarounds Creating database schemas that represent and support business processes Familiarity with SQL/NoSQL databases and their declarative query languages Proficient understanding of code versioning tools, such as Git Candidate s Age: 24-29 (Both male female) Languages Preferred: English and Hindi

We are actively seeking a talented and experienced Digital Marketing Analyst to become an integral part of our team comprising seasoned Digital Marketers who are adept at driving digital strategies and achieving impactful results. Responsibilities: Managing all current future social media platforms. Design campaigns aimed at generating high-quality leads across various channels, including Facebook, LinkedIn, and Google. Conduct thorough research on our target demographic, gathering and analyzing data on online behaviors. Enhance campaigns to achieve optimal performance outcomes. Suggest and implement A/B testing methodologies. Initiate remarketing campaigns and explore diverse strategies for enhancement. Formulate and execute marketing strategies that boost sales and enhance customer engagement. Ensure accurate tracking, attribution, and uniformity across all campaigns. Implement SEO practices to improve website rankings in search engine results Engage in activities such as link building and participating in community interactions. Provide updates and deliver weekly and monthly performance reports, including key performance indicators. Create innovative and engaging social media strategies. Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics, Facebook insights etc Desired Candidate Profile: Minimum of 3 years of experience in Paid Social Media, with expertise in Facebook Ads, LinkedIn Ads, and Google Ads, as we'll as SEO. A bachelor s degree in business, marketing, economics, statistics, or a related field is required. Strong analytical abilities to extract insights that enhance marketing strategies. Familiarity with Microsoft Office and ability to use it effectively for reports In-depth knowledge and skills in SEO, SEM, and SMM are essential. Familiarity with marketing automation tools and CRM systems is a bonus. Interest in evolving digital marketing trends Excellent interpersonal and communication skills are required. Experience using Google Analytics and other web analytics tools.

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. Responsibilities Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Requirements and skills Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition Knowledge of website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends and etc) Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM

Key Requirements: Bachelors degree in Marketing, Communications, or a related field (Masters preferred) 4 to 5 years of hands-on experience in digital marketing Proven track record of managing successful digital campaigns(Google Ads, Facebook Ads, SEO, etc.) Strong knowledge of SEO, SEM, content marketing, and social media platforms Proficient in tools like Google Analytics, Search Console, Meta Business Suite, SEMrush/Ahrefs, Mailchimp, Canva, etc. Excellent communication, analytical, and project management skills Creative mindset with strong attention to detail Ability to work independently and manage multiple campaigns simultaneously Interested Candidates Kindly Share your updated resume to hrd@cogentmail.com

About the Role We re looking for a strategic and data-driven Digital Marketing Manager Product and Strategies to lead marketing initiatives that drive product awareness, user acquisition, and revenue growth. This role blends digital marketing with product positioning and go-to-market strategy to align closely with business objectives. What you ll do Digital Strategy & Execution Develop and lead integrated digital marketing strategies (SEO, SEM, social, email, content, automation) to drive traffic, leads, and conversions. Manage paid campaigns across platforms like Google Ads, Meta, LinkedIn, etc. Product Marketing Define positioning, messaging, and go-to-market plans for product launches and feature rollouts. Collaborate with product and design teams to understand user needs and translate them into impactful campaigns. Cross-functional Collaboration Work with product, design, and sales teams to ensure cohesive messaging and brand consistency. Enable sales through lead generation and nurturing campaigns. Performance & Analytics Track KPIs and use analytics tools (Google Analytics, HubSpot, etc.) to monitor campaign effectiveness. Optimize based on data insights to improve ROI, CAC, CLTV, etc. Content & Communication Oversee marketing content, thought leadership pieces, case studies, landing pages, and emailers tailored to the buyer journey. What you ll need Bachelor s/Master s degree in Marketing, Business, or a related field. 5 8 years of experience in digital/product marketing, preferably in a tech or SaaS environment. Strong understanding of digital channels, tools, and metrics. Experience crafting go-to-market strategies and launching digital products. Excellent communication, analytical, and project management skills. Proficiency with tools such as Salesforce, HubSpot, Google Analytics. Hands-on with tools like Google Ads, Meta Business Suite, HubSpot, SEMrush, etc. Collaborative and comfortable working in cross-functional teams.

Our most valuable asset is our people . At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systemsthe ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about. As a Senior Digital Marketing Associate, you will be a key player in shaping our digital presence and driving our brand's success across multiple channels. You will collaborate with a talented team of cross-functional marketers and our digital agency partners to execute performance marketing campaigns across programs. Your collaborative spirit and meticulous attention to detail will be essential as you manage and optimize campaigns that resonate with our audience and help achieve our business goals. What you'll do Media/Agency Management Execute digital media campaigns to ensure campaigns meet brand objectives and optimize performance to achieve target goals. Closely work with agency to ensure successful delivery and alignment with company goals. Performance Optimization Analyze campaign performance data to identify areas for improvement and implement data-driven optimization strategies to improve campaign performance. Implement A/B and multivariate testing to refine ad copy, creatives, and targeting strategies for maximum impact. Platform Expertise Execute LinkedIn, Meta, Programmatic (Demandbase) and Google Ads. Collaborate with internal stakeholders to ensure alignment with business objectives. Budget Management Optimize campaign budgets to ensure maximum ROI. Execute campaigns to drive lead generation, website visits, and awareness by utilizing data and improve ROI. Collaborative Stakeholder EngagementWork hand-in-hand with internal stakeholders to deliver campaigns on time and in accordance with campaign objectives. Respond promptly to campaign inquiries across the team to ensure everyone is aligned on expectations. Ensure quality across all deliverables. Data-Driven InsightsAnalyze campaign performance data (such as impressions, clicks, conversions, etc.) and competitive intelligence to provide actionable insights and recommendations for continuous improvement. Report on outcomes & insights to improve campaign performance. Competitive AnalysisConduct thorough research and analysis of competitors to inform and refine our paid campaign strategies. What you'll bring 4-6 years of experience in performance marketing, digital campaign management, or a related field. Experience working in a large, global organization is a plus. A degree in marketing, digital technologies, or a related field, with a strong academic record. Proven experience in LinkedIn ads, Google ads and programmatic (Demandbase) ads and campaign management, either directly or through agency collaboration. Familiarity with digital ad formats, including display, native, and video Strong analytical and problem-solving skills, with the ability to interpret data to drive informed decisions. Excellent communication and project management skills, with the ability to work collaboratively with internal stakeholders and agency partners. Motivation and initiative to continually improve campaign effectiveness. Obsessive attention to detail. Solid use of MS Excel, PowerPoint, and Word. Exceptional written and verbal communication skills. Ability to flex schedule to collaborate with US team members during evening hours. Perks & Benefits ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member. We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections. Travel Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.

About the role We are looking for a Digital Campaign Optimization Specialist to join our growing Paid Media Team. In this role you will manage and optimize paid search campaigns in advertising platforms like Google Ads and Microsoft Ads to drive traffic and conversions. This role requires the ability to create and publish landing pages that are aligned to specific keyword themes and optimized for conversion. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for digital marketing. What you’ll do: Day-to-day hands-on management of campaign budgets Manage and optimize paid search campaigns across various platforms to drive traffic and conversions Conduct keyword research and analysis to identify opportunities for campaign improvement Monitor and analyze campaign performance metrics to ensure goals are met, and make data-driven decisions to enhance results Collaborate with marketing teams to develop and implement strategies that align with overall business objectives Staying up to date with industry trends and best practices to ensure campaigns are competitive and effective Create landing pages that are optimized for conversion, ensuring a seamless user experience and maximizing campaign effectiveness What we’ll want you to have 2 to 5 years of experience with Google Ads and Google Ads Editor Experience with creating and deploying landing pages via platforms such as Leadpages, Unbounce, and Instapage Proficiency in Microsoft Excel Strong attention to detail and organizational skills. Up-to-date knowledge of industry trends and best practices in digital marketing. Able to work flexible hours as required by business priorities Preferred technology experienceGoogle Ads, Microsoft Ads, Instapage, Excel, and Asana experience a plus Stay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube Blackbaud is a digital-first company which embraces a flexible remote or hybrid work culture. Blackbaud supports hiring and career development for all roles from the location you are in today! Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

Product Manager, Principal The Data Intelligence Center of Excellence is looking for the right candidate to join us as Principal Product Manager, AI and Data Product Platform . This in an incredibly exciting and important role in the Data Intelligence Center of Excellence; this product manager will be responsible for the tech stack that enables our data business transformation, driving step-function improvements in customer outcomes, automation, delightful user experiences, and higher product margins. We're looking for someone with their eyes on the horizon - someone who's able to lay out a big idea and has the drive to make it happen. This individual will be the link between vertical market groups, Centers of Excellence, and our data and application engineering teams. They must understand how to balance customer needs with the needs of the business, demonstrating financial acumen and prudent decision-making. What you’ll do Own multiple product initiatives and lead teams from ideation through validation, delivery, and delight. Lead adoption of the data mesh framework throughout the organization . Create solutions that work for both the business and our customers. Communicate and build rapport with stakeholders throughout the product development cycle. Work across engineering, design, program management, and other stakeholders to execute product strategy. Provide guidance on the prioritization of product backlogs to guide product teams in developing capabilities. What you’ll bring 8 + year's experience within Product Management E xperience in managing the maturation of platforms that support machine learning at scale. A bility to run multiple initiatives and are comfortable interacting with all levels of an organization. You have a pragmatic understanding of technologies, systems, and tools in an ever-changing environment and can prioritize and support your decisions through data and narrative. Experience with agile development practices, methodologies, and tools. Experience with ADLS, Microsoft Fabric, and Databricks and other data management and analytics tools is a plus . Stay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube Blackbaud is a digital-first company which embraces a flexible remote or hybrid work culture. Blackbaud supports hiring and career development for all roles from the location you are in today! Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

Role will majorly revolve around BTL activity and lead generation and closure through BTL activities. Closely work on: Working on Digital strategy for all product lines. Work across website, digital channels, etc. to generate leads and conversions while managing the overall digital marketing budget. Work with digital agencies to execute the company strategy on digital platforms. Own the website from a design, experience and customer journey perspective. Leveraging the website for promoting the brand as well as generating leads through website visits. Reputation management through the various social media channels of the company. Job & Responsibilities: Be: The Marketing Leadership and the SPOC at the zonal level & Be the lead for PR and internal communication too Translate brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level in consideration with geographical, cultural & diversity related factors) Implement brand initiatives & Be: custodian of brand guidelines To: Contribute marketing perspectives & thinking at the zonal level towards building & executing holistic business plans & activities To: Manage Marketing MIS/Insights at the zonal level and oversee execution and track outcomes & metrics To: Lead development of branch specific and within that customer-segment specific BTL Plans Implementation of Central Marketing programs with report back to HO/ZO and Lead for Zonal Level Marketing, PR & Internal Communications prog. and advising RM/AMs in driving & implementations Identifying, empaneling and managing marketing services agencies at zonal and if required at even granular level To: Define, drive and follow a process for collecting & sharing market information, including competitive information Tracking & Reporting ZO level metrics & insights for development of Marketing initiatives Skills & Qualification 4+ years of industrial experience in the similar domain Postgraduates in Marketing with similar certification would be an advantage A thorough working knowledge of the regulatory environment, including BTL and ATL Excellent communication skills with fluency in local language is mandatory